2 weeks ago
Lead Product Marketing Manager
Dave
USA (Remote)Full time$201K/yr – $231K/yr
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Lead Product Marketing Manager
USA (Remote)
$201K/yr – $231K/yrSenior Level7+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the product marketing strategy for Dave’s consumer fintech, shaping segmentation, positioning, and go-to-market for core and upcoming products.
- Define data-driven segmentation and targeting to inform onboarding, engagement, and growth
- Develop differentiated value propositions and product narratives across the funnel
- Shape positioning, launches, and go-to-market for new products in collaboration with Product, Research, and Analytics
Job Description
Responsibilities
- - Customer segmentation and targeting: Define who we’re building for using deep, data-backed segmentation that goes beyond demographics. You’ll incorporate behavior, attitudes toward short-term credit, willingness to pay, alternatives members consider, feature preferences, and perceptions of neobanks.
- - Existing member segmentation: Create an actionable segmentation of current members based on activity, lifecycle stage, demographics, and product usage—used to power onboarding, cross-sell, engagement, and churn mitigation.
- - Product and company positioning: Help clearly define Dave’s category and how our products—both established and new—compare to alternatives. Bring clarity to where we win, for whom, and why.
- - Value proposition development: Craft clear, differentiated value propositions and product narratives that connect rational and emotional benefits and stay consistent across the funnel.
- - New product 0→1 support: Partner early with Product, Research, and Analytics to shape positioning and go-to-market strategy for new products as they move from concept to launch.
- - Market and competitive intelligence: Track competitive offerings, category shifts, and emerging member needs to keep Dave differentiated and forward-looking.
- - Foundational PMM processes: Establish scalable product marketing processes—how insights are gathered, decisions are made, launches are supported, and quality is maintained as the portfolio grows.
- - Strategy grounded in member insights: Bring rigor to decision-making by leveraging research, analytics, and testing to pressure-test ideas, mitigate risk, and ensure the member perspective is embedded in roadmaps.
- - Your work will directly influence what Dave builds, how products launch, and how millions of members understand and adopt them—across both our core business and what comes next.
- The Opportunity
Requirements
- 7+ years of product marketing experience on consumer-facing products
- Required: B2C fintech product marketing experience
- Proven strength in segmentation, positioning, and value proposition development tied to business outcomes
- Strong data fluency, with experience partnering closely with Analytics and Research
- Track record of influencing senior leaders in fast-moving, ambiguous environments
- Exceptional communicator who can simplify complex ideas into clear, actionable direction.
- Bonus: Experience working with credit-challenged or underserved consumers, or consumer BNPL products.
Benefits
- 💚 Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals
- 💻 Flexible hours and virtual-first work culture with a home office stipend
- 🏥 Premium Medical, Dental, and Vision Insurance plans
- 👶 Generous paid parental and caregiver leave
- 💰 401(k) savings plan with matching contributions
- 📈 Financial advisor and financial wellness support
- 🏖️ Flexible PTO and generous company holidays, including Juneteenth and Winter Break
- 🎉 All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team
Dave
4.1 Glassdoor
Fighting for the underdog – We started Dave for one reason: banks weren’t built for people like us, and we knew we deserved better.Like David slaying Goliath, we set out to take on banks and their predatory ways. Our first fight? Making overdraft fees a thing of the past by spotting members the money they needed, without charging them $38. Why? Because it’s the right thing to do.Since then, we’ve continued to bring our members the products traditional banks won't: $500 advances, fee-free goal tracking, and simple ways to find Side Hustles when you’re behind on your budget. We’ve grown a lot since we started, but one thing has never changed: We’re building products that level the financial playing field.
Founded in 2016
Los Angeles, California, USA
603 employees (49 in marketing)
76% recommend to a friend
78% CEO approval
Traffic Signals
Monthly Visitors
924.1K
Monthly Google Ads Budget
$12.6K
Traffic Source Mix
Search
30.3%
Direct
62.2%
Referral
5.4%
Social
1%
Paid
1%
Headcount Trend
Current headcount: ~603
Marketing Team
Marketing Team Size
21 (3% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$646.3M
Last Raise
$50M
Undisclosed, 2 months ago
Funding History
- Jan 2026Undisclosed
- Sep 2023Post IPO Debt • $50M
- Mar 2022Post IPO Debt • $100M