7 weeks ago
Product Marketing Manager
Lumin Digital
USA (Remote)Full time$105K/yr – $125K/yr
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Product Marketing Manager
USA (Remote)
$105K/yr – $125K/yrMid Level3+ years expFull time
Posted 7 weeks ago
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Job Summary
Own the messaging and GTM storytelling for complex fintech software; turn research into differentiated positioning, craft buyer-focused narratives, and arm sales with compelling content across launches and lifecycle campaigns.
- GTM and messaging ownership: synthesize buyer insights, competitive intel, and product strategy into actionable positioning for key streams.
- Buyer-first enablement: build detailed personas and adoption plans that reflect how financial institutions select and deploy solutions.
- Cross-functional execution: partner with Product, Design, and Sales to align on assets, visuals, and ROI-focused sales materials.
Job Description
Responsibilities
- Develop differentiated positioning and messaging strategies for assigned GTM work streams, informed by buyer research, win/loss analysis, competitive intelligence, and product roadmap analysis
- Create detailed buyer personas and market adoption strategies that reflect how financial institutions evaluate, buy, and implement solutions
- Conduct competitive analysis and develop competitive positioning frameworks that articulate Lumin's differentiation
- Translate product innovation and platform capabilities into compelling market narratives and value propositions
- Create and execute sales enablement content including pitch decks, one-pagers, competitive battle cards, case studies, ROI tools, and demo narratives—working in partnership with Senior PMM – GTM on strategic direction
- Collaborate with lifecycle marketing campaigns, messaging frameworks, and content strategy that support go-to-market launches and sales/CX goals
- Partner with Product and Design teams on content development, brand asset creation, and ensuring consistent visual execution of positioning across materials
- Track content performance, sales utilization, and win/loss data; report on messaging effectiveness and recommend positioning refinements
- Work cross-functionally with Product, Sales, and Senior PMM – GTM on GTM work streams to ensure strategic alignment and execution excellence
- Perform other duties as assigned
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field required; or equivalent combination of education and experience
- MBA a plus
- At least 3+ years of product marketing experience in B2B SaaS required
- Experience in fintech, financial services, or banking technology strongly preferred
- Demonstrated experience developing positioning and messaging frameworks for complex software solutions
- Track record synthesizing buyer research and competitive intelligence into strategic market narratives
- Experience creating sales enablement content and working with Sales teams on GTM campaigns
- Minimal travel—12 days or less per year for team in-person gatherings (typically 3–4 days each)
Benefits
- medical, dental, and vision insurance
- 401(k) with company match
- flexible PTO plus 12 paid holidays
- paid sick leave
- paid parental and family leave
- lifestyle spending account
- tuition reimbursement
- cell phone stipend
Lumin Digital
5.0 Glassdoor
Lumin Digital is the leading, future-ready digital banking solution powering remarkable growth for financial institutions across the United States. Combining innovation, data, and speed, Lumin’s disruption-proof platform was born in the cloud to stay ahead of the evolving expectations of retail and business banking users. With Lumin Digital’s unique approach, our clients innovate and scale at their own pace, optimize digital banking ROI, and create a strong digital relationship with their customers. For more information, visit lumindigital.com
Founded in 2016
San Ramon, California, USA
283 employees (20 in marketing)
100% recommend to a friend
100% CEO approval
Traffic Signals
Monthly Visitors
12.6K
Traffic Source Mix
Search
27.9%
Direct
56.8%
Referral
7.9%
Social
5.8%
Paid
1.4%
Headcount Trend
Current headcount: ~287
Marketing Team
Marketing Team Size
9 (3% of company)
Funding
Total Funding
$260M
Last Raise
$25M
Undisclosed, 2 months ago
Funding History
- Jan 2026Undisclosed • $25M
- Mar 2025Undisclosed • $75M
- Dec 2024Private Equity • $160M