Own cross-functional lifecycle programs that move customers from onboarding through expansion, turning insights into scalable adoption, retention, and revenue signals for the install base.

Own lifecycle journeys, engagement touchpoints, and adoption milestones across onboarding, growth, renewal, and expansion.
Collaborate with Product Marketing, CS, Sales, and Growth Marketing to operationalize GTM readiness and education that supports buyer and user needs.
Translate market and product insights into actionable adoption and advocacy programs that drive expansion and customer lifetime value.

Job Description

Responsibilities\n

Build and execute programs that improve product adoption, engagement, retention, renewal rates, customer lifetime value, and pipeline growth for the install base.
Partner with Product Marketing, Customer Success, Sales, and Growth Marketing to operationalize commercialization strategies across onboarding, nurture, education, expansion, and cross-sell initiatives.
Define and optimize customer lifecycle journeys, engagement touchpoints, and adoption milestones across onboarding, growth, renewal, and expansion stages.
Support GTM launch readiness, feature adoption, positioning reinforcement, and enablement initiatives aligned to buyer and user needs.
Develop lifecycle engagement strategies aligned to customer journey stages, adoption milestones, market needs, and business outcomes.
Translate market, customer, and product insights into actionable commercialization and adoption programs.
Support install-base growth initiatives designed to accelerate adoption, improve retention, and identify expansion opportunities.
Develop engagement programs tied to webinars, advisory boards, events, education programs, and community initiatives.
Support Voice of the Customer (VoC), feedback, and NPS-driven initiatives to improve adoption, retention, and GTM effectiveness.
Identify and support advocacy opportunities including references, testimonials, case studies, and speaker programs in partnership with Corporate Communications.

Requirements

7+ years of experience in Customer Marketing, Product Marketing, Lifecycle Marketing, Customer Success, Demand Generation, or related B2B SaaS marketing roles.
Proven success driving customer adoption, engagement, retention, expansion, and customer lifetime value through scalable programs and initiatives.
Experience commercializing new products, features, and solutions through customer-facing adoption, education, and lifecycle strategies.
Strong understanding of customer lifecycle management, customer journey mapping, segmentation, and engagement best practices.
Experience partnering cross-functionally with Product Marketing, Customer Success, Sales, Product Management, Growth Marketing, and Corporate Communications teams.
Ability to translate customer, market, product, and usage insights into actionable strategies that drive business outcomes.
Experience supporting product launches, adoption initiatives, customer communications, and install-base growth programs.
Strong analytical and problem-solving skills with experience leveraging data to measure performance and optimize customer outcomes.
Excellent communication, project management, and stakeholder management skills with the ability to influence across functions and levels of the organization.
Experience working in B2B SaaS, cloud, cybersecurity, accounting technology, financial technology, or professional services industries preferred.
Familiarity with accounting firms, professional services organizations, Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), or similar technology-enabled service businesses is a plus.
Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred but not required.

Benefits

We offer competitive salaries to recruit the best talent.
We provide company-paid short and long-term disability insurance, life insurance and a generous 401K match.
We offer highly affordable medical, dental, vision coverage, and many other valuable benefits.
We offer flexible PTO, and numerous paid holidays, affording you the time to be there for what is important in your life.
We encourage giving back to our communities by providing paid volunteer time off.
We are proud to be an Equal Opportunity Employer!

Rightworks

Obsessed with all things accounting, Rightworks is the preferred cloud service provider for 70,000+ businesses and accounting and tax firms. Our award-winning platform securely connects critical desktop and cloud applications and offers managed IT services—protecting everything from data to devices across all your offices. The result: unified applications, data, teams, and workflows, with full-service network management through one point of contact.Since 2002, innovation, unwavering commitment, and 24/7 support have earned us partnerships with market leaders and cultivated a loyal following within the Rightworks Community, the largest peer network for accounting professionals.

Founded in 2002

Nashua, New Hampshire, USA

605 employees (43 in marketing)

www.rightworks.com