5 weeks ago
Staff Marketing Automation Developer
National Debt Relief, LLC.
USA (Remote)Full time$133K/yr – $155K/yr
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Staff Marketing Automation Developer
USA (Remote)
$133K/yr – $155K/yrSenior Level8+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own Braze-based marketing automation platform ops and strategy, aligning data streams, journeys, and multi-channel messaging across email, SMS, push, and in-app to deliver scalable, compliant lifecycle programs.
- Platform ownership: Braze architecture, data models, events, segments, and Canvas design for scalable journeys.
- Migration/tech strategy: lead re-platforming, QA, cutover planning, and minimal disruption when moving from legacy tools to Braze.
- Delivery and governance: deliverability, compliance, and QA across channels with attribution, preference management, and lifecycle messaging architecture.
Job Description
Responsibilities
- Own day-to-day marketing automation platform operations, with a strong focus on Braze. Keep our messaging ecosystem healthy, reliable, performant, and scalable across email, SMS, push, and in-app channels.
- Help shape our platform strategy. Contribute to the evaluation of our marketing automation tooling and, should we pursue or continue a migration, lead the technical strategy, architecture, data mapping, journey re-platforming, QA, and cutover planning with minimal disruption to live customer messaging.
- Define technical and architectural standards for Braze and adjacent messaging systems, including data models, attributes, events, segments, Canvas design, API integrations, identity resolution, subscription management, personalization, and event-triggered messaging.
- Build, optimize, and maintain campaigns and automations in Braze, including Canvas flows, audience segmentation, dynamic content, Liquid personalization, connected content, experimentation, and multi-channel orchestration.
- Translate existing SFMC journeys, data extensions, automations, and personalization logic into Braze-native solutions where applicable, ensuring parity, scalability, and improved maintainability.
- Partner with data, engineering, product, lifecycle, and marketing teams to design reliable event streams, customer attributes, audience syncs, and integration patterns between Braze, CRM, CDP, data warehouse, and internal systems.
- Champion deliverability, compliance, and quality across messaging channels, including email authentication, list hygiene, preference management, rendering and QA, suppression logic, and adherence to CAN-SPAM, TCPA, GDPR, CCPA, and other applicable requirements.
- Mentor and grow developers and marketing automation practitioners through code review, documentation, technical standards, pairing, and best-practice guidance.
Requirements
- Bachelor's degree in related field preferred.
- 8 years of experience in marketing automation, lifecycle marketing technology, or martech engineering, with demonstrated technical leadership as a tech lead, lead engineer, architect, or senior IC driving platform standards.
- Deep hands-on experience with Braze, including Canvas, Campaigns, Segments, Currents, Catalogs, Liquid, Connected Content, subscription groups, custom attributes, custom events, and API-triggered messaging.
- Proven experience building multi-channel customer journeys across email, SMS, push, and in-app or content cards, with a strong understanding of how to design scalable, event-driven messaging programs.
- Experience migrating, re-platforming, or translating campaigns and journeys between marketing automation platforms, especially from Salesforce Marketing Cloud to Braze or a similar modern engagement platform.
- Experience mentoring developers or marketing operations team members and setting technical standards for campaign development, QA, documentation, and release management.
- Strong email development skills, including hand-coded responsive HTML/CSS, modular templates, dynamic personalization, rendering QA, and accessibility-aware email practices.
- Solid grasp of API-driven integrations, SDK/event instrumentation concepts, webhook-based workflows, REST APIs, data flows, and how Braze connects to a broader data ecosystem such as CRM, CDP, data warehouse, and internal services.
- Strong understanding of customer identity, user profile design, event taxonomy, attribute governance, audience segmentation, and lifecycle messaging architecture.
- Strong understanding of email deliverability, authentication, preference management, consent, suppression logic, and messaging compliance.
Preferred
- Hands-on Salesforce Marketing Cloud experience, including Journey Builder, Automation Studio, Email Studio, MobileConnect/MobilePush, Contact Builder, data extensions, AMPscript, and SQL.
- Experience translating SFMC constructs such as journeys, automations, data extensions, synchronized data sources, AMPscript personalization, and SQL segmentation into Braze-native architecture.
- Familiarity with CDPs such as Segment, mParticle, or Salesforce CDP, and data warehouses such as Snowflake, BigQuery, or Redshift.
- Experience with Braze Currents, Snowflake data sharing, reverse ETL tools, webhook integrations, or real-time event streaming.
Benefits
- Generous Medical, Dental, and Vision Benefits
- 401(k) with Company Match
- Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
- 12 weeks Paid Parental Leave
- Pre-tax Transit Benefits
- No-Cost Life Insurance Benefits
- Voluntary Benefits Options
- ASPCA Pet Health Insurance Discount
- Wellness Incentive Program
National Debt Relief, LLC.
National Debt Relief, a certified Great Place to Work®, was founded with the goal of helping an expanding number of consumers deal with overwhelming debt. We’ve settled almost 4 million debts, helping people reclaim their independence and get their lives back on track. Our highly rated, unique approach to debt relief supports our clients’ journeys, empowering them to resolve their debt and confidently manage their finances.
Traffic Signals
Monthly Visitors
3.8M
Monthly Google Ads Budget
$1.9M
Traffic Source Mix
Search
19.3%
Direct
62.6%
Referral
13.7%
Social
2%
Paid
2.2%
Headcount Trend
Current headcount: ~1.6K
Marketing Team
Marketing Team Size
38 (2% of company)
Marketing Roles Posted (Last 30 Days)
3
Funding
Last Raise
Series Unknown, 9 months ago
Funding History
- Jun 2025Series Unknown