10 hrs ago
Conversion Rate Specialist
McClatchy Media
USA (Remote)Full time$72K/yr – $110K/yr
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Conversion Rate Specialist
USA (Remote)
$72K/yr – $110K/yrMid Level2+ years expFull time
Posted 10 hrs ago
Job Summary
Own the experimentation and CRO program from design to insights, collaborating across teams to build high-converting digital experiences and leveraging data and AI for actionable optimization while maintaining ethical, audience-first outcomes.
- Lead A/B and multivariate tests
- Derive insights from analytics and AI to shape performance technology
Job Description
Responsibilities
- designing and running A/B and multivariate tests, analyzing user behavior, and collaborating across teams to build high-converting digital experiences.
- You’ll use data and AI not just for reporting, but to uncover actionable insights and shape the evolution of our performance technology—always with an eye on ethical, audience-first outcomes.
Requirements
- 2+ years’ hands-on experience in CRO, growth marketing, or digital analytics
- Proficiency with analytics (GA4), user behavior tools (Hotjar, Crazy Egg, Clarity), and testing platforms
- Basic HTML, CSS, and Google Tag Manager skills
- Analytical mindset with a knack for creative problem-solving
- Strong communicator, collaborator, and fast learner—especially with AI and automation
- Comfortable working remotely, flexibly, and with a results-oriented team
Benefits
- healthcare coverage for employees and their families
- financial protection from expected and unexpected expenses
- multiple no-cost wellness resources
- coverage for four-legged friends
- a 401(k) plan with employer match
- competitive paid time off and corporate holidays
- mental health benefits
McClatchy Media
3.5 Glassdoor
McClatchy Media Company is shaping the future of media by bringing together trusted journalism, engaging lifestyle and entertainment content, trend analysis, and innovative distribution solutions. We’re proud to reach an audience of over 100 million each month. By combining our strengths in news, entertainment, retail, and insights, we connect people and communities through stories, ideas, and services that inspire and inform.Our mission is to deliver high-quality content and meaningful connections while evolving to meet the needs of today’s world. From local news and investigative reporting to entertainment coverage and cutting-edge digital solutions, we’re building a sustainable, future-focused media company.At McClatchy Media Company, we’re driven by collaboration, trust, and innovation, creating opportunities for our audiences, partners, and employees to thrive.
Sacramento, California, USA
2.2K employees (988 in marketing)
49% recommend to a friend
67% CEO approval
Salaries
Posted range
$72K/yr – $110K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
847 (39% of company)
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
230.5K
Traffic Source Mix
Search
16.4%
Direct
57.2%
Referral
24.1%
Social
1.6%
Paid
0.6%
Headcount Trend
Current headcount: ~2.2K