2 months ago
Manager, Audience Growth
McClatchy Media
USA (On-site)Full time$85K/yr – $110K/yr
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Manager, Audience Growth
USA (On-site)
$85K/yr – $110K/yrManager5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive audience growth strategy across brands to boost acquisition, engagement, retention and revenue.
- Own end-to-end growth initiatives across brands with a focus on measurable outcomes.
- Must-have: 5+ years in digital marketing or audience engagement with proven growth impact.
- Standout: Cross-functional leadership and a culture of rapid testing and iteration.
Job Description
Responsibilities
- Provide strategic direction for audience growth initiatives across brands, translating efforts into measurable outcomes for acquisition, engagement, retention and monetization.
- Identify, test and scale new audience segments, channels and partnerships to expand reach and diversify acquisition, with a focus on priority verticals including lifestyle content.
- Oversee integrated, multi-platform audience growth initiatives focused on expansion, engagement and retention, ensuring alignment with audience and revenue goals while collaborating closely with distribution and paid media partners.
- Analyze and report on audience data, performance trends and market opportunities to inform strategy, guide optimization and develop actionable insights.
- Collaborate with creative teams to develop and implement audience strategies, ensuring content is optimized for engagement and platform-specific best practices and distributed for maximum value.
- Act as a hands-on contributor to audience growth efforts, applying platform-specific best practices and identifying new opportunities for reach, engagement and revenue.
- Monitor SEO performance and identify optimization opportunities.
- Manage quality control across audience growth initiatives and support administration, documentation, reporting and workflows for scalable, efficient execution.
- Collaborate closely with other audience roles and cross-departmental teams to align strategies, avoid duplication and ensure cohesive execution
- Serve as a consulting resource to other divisions and departments on content marketing, distribution and audience engagement strategies.
Requirements
- 5+ years in digital marketing, audience engagement or related roles, with a proven track record of driving engagement, conversions and revenue.
- Ability to translate audience insights and data into actionable growth strategies, using analytics to inform decisions and optimize campaigns.
- Strong analytical mindset and a love for data-driven testing, experimentation and iterative improvement.
- Proven ability to guide and support team members, collaborate across departments and consult with other divisions to align strategies.
- Deep understanding of digital marketing channels, audience analytics, content management systems (CMS), email service providers, A/B testing tools and social platform management/analytics tools.
- Strong multi-tasking and organizational skills, with experience managing multiple projects simultaneously.
- Excellent communication skills, with the ability to present complex ideas clearly and concisely.
- Bachelor's degree (B.A. or B.S.) from a four-year college or university; preferably in journalism, marketing or the equivalent education, experience, skills and knowledge needed to perform the tasks and responsibilities of the position.
Benefits
- Our comprehensive benefits package also includes a 401(k) plan with employer match, competitive paid time off and corporate holidays, as well as a range of mental health benefits. For more information on McClatchy's benefit plan, please visit McClatchyLivewell.com.
- our benefits package include healthcare coverage for employees and their families, financial protection from expected and unexpected expenses, multiple no-cost wellness resources and even coverage for four-legged friends.
- McClatchy strives to be an employer of choice, and our benefits package is made with this goal in mind. With a focus on well-being and daily life, our package options include healthcare coverage for employees and their families, financial protection from expected and unexpected expenses, multiple no-cost wellness resources and even coverage for four-legged friends.
McClatchy Media
3.5 Glassdoor
McClatchy Media Company is shaping the future of media by bringing together trusted journalism, engaging lifestyle and entertainment content, trend analysis, and innovative distribution solutions. We’re proud to reach an audience of over 100 million each month. By combining our strengths in news, entertainment, retail, and insights, we connect people and communities through stories, ideas, and services that inspire and inform.Our mission is to deliver high-quality content and meaningful connections while evolving to meet the needs of today’s world. From local news and investigative reporting to entertainment coverage and cutting-edge digital solutions, we’re building a sustainable, future-focused media company.At McClatchy Media Company, we’re driven by collaboration, trust, and innovation, creating opportunities for our audiences, partners, and employees to thrive.
Sacramento, California, USA
2.2K employees (988 in marketing)
49% recommend to a friend
67% CEO approval
Traffic Signals
Monthly Visitors
230.5K
Traffic Source Mix
Search
16.4%
Direct
57.2%
Referral
24.1%
Social
1.6%
Paid
0.6%
Headcount Trend
Current headcount: ~2.2K
Marketing Team
Marketing Team Size
847 (39% of company)