Own cross‑platform prospecting and high‑value guest acquisition where each platform is treated as a separate funnel and the VIP journey is personalized from first DM to loyalty.

Segment‑of‑One outreach across social channels with platform‑specific targeting and a living lead pipeline.
Qualify and convert high value players through tailored offers, VIP experiences, and ongoing client dialogue.
Track lead generation, engagement, and ROI, and report progress to Player Development leadership.

Job Description

Responsibilities

Uses strategic “Segment-of-One” by proactively search for potential casino guests and qualified high-value players across various social media channels (Instagram, Facebook, TikTok, X, reddit, forums, etc.).
Creates targeted outreach strategies tailored to each platform and demographic segment.
Initiates conversations and establish rapport with prospective players through direct messages, comments, and community engagement.
Develops and manages a robust pipeline of new player leads.
Build a marketing approach to track activity and preferences of each premium guest, and then tailors offers and incentives that appeal directly to the interests of individuals.
Meets or exceeds predetermined goals and measurable objectives established by the enterprise.
Complies with and upholds enterprise expectations including policies, procedures, industry regulations, and department guidelines.

Requirements

Bachelor’s Degree in Hospitality, Marketing or related field required.
Minimum two (2) years of experience in Gaming, Casino Marketing, Sales, or Player Development required.
Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.
Must have experience with qualitative and quantitative research and the ability to synthesize and analyze data to draw conclusions and identify trends.
Familiarity with CRM tools, database management, and basic digital analytics.
Goal-oriented with a “hunter” mindset and the ability to work independently.
Strong knowledge of social media platforms, best practices, and lead generation techniques.
Proven success in sales, hospitality, player development, or related field.
Must possess excellent oral and written communication skills; strong client interface and presentations skills are mandatory.
Advanced proficiency in Microsoft Suite including but not limited to: Outlook, Word, Excel and Power Point.
Presentation skills necessary to effectively communicate and to update, persuade and facilitate discussions will all levels of management.

Marketing Team

Median Career Experience

15 years

Median Tenure

3.8 years

People

HR / Recruitment

Melanie Davis Washington, MBA

Program Analyst - Talent Marketing

At the company for 8 years 9 months

Tammy Thompson

Recruitment Marketing Strategy, Employee Engagement

At the company for 10 years 6 months

Marketing Leadership

Jessica Stops

Vice President, Tribal Brand Marketing & Strategic Initiatives

At the company for 6 years 10 months

Darcy Gray

Director, Tribal Brand Marketing

At the company for 6 years 3 months

Thom L.

Director, Media & Digital Marketing

At the company for 5 years 3 months

Laura Esfeller

Director of Marketing Services

At the company for 5 years 6 months

Responsibilities

Uses strategic “Segment-of-One” by proactively search for potential casino guests and qualified high-value players across various social media channels (Instagram, Facebook, TikTok, X, reddit, forums, etc.).
Creates targeted outreach strategies tailored to each platform and demographic segment.
Initiates conversations and establish rapport with prospective players through direct messages, comments, and community engagement.
Develops and manages a robust pipeline of new player leads.
Build a marketing approach to track activity and preferences of each premium guest, and then tailors offers and incentives that appeal directly to the interests of individuals.
Meets or exceeds predetermined goals and measurable objectives established by the enterprise.
Complies with and upholds enterprise expectations including policies, procedures, industry regulations, and department guidelines.

Requirements

Bachelor’s Degree in Hospitality, Marketing or related field required.
Minimum two (2) years of experience in Gaming, Casino Marketing, Sales, or Player Development required.
Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.
Must have experience with qualitative and quantitative research and the ability to synthesize and analyze data to draw conclusions and identify trends.
Familiarity with CRM tools, database management, and basic digital analytics.
Goal-oriented with a “hunter” mindset and the ability to work independently.
Strong knowledge of social media platforms, best practices, and lead generation techniques.
Proven success in sales, hospitality, player development, or related field.
Must possess excellent oral and written communication skills; strong client interface and presentations skills are mandatory.
Advanced proficiency in Microsoft Suite including but not limited to: Outlook, Word, Excel and Power Point.
Presentation skills necessary to effectively communicate and to update, persuade and facilitate discussions will all levels of management.