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7 marketing jobs

Pacvue logo
10 days ago

Sr. Director, Demand Generation

Pacvue

USA (Remote)Full time$180K/yr – $215K/yr
Pacvue logo
11 days ago

Sr. Director, Demand Generation

Pacvue

USA (Remote)$180K/yr – $215K/yr
Pacvue logo
3 months ago

Senior Product Growth Manager

Pacvue

USA (On-site)Full time$140K/yr – $170K/yr
Pacvue logo
5 months ago

Brand Marketing Manager

Pacvue

USA (Remote)Full time$105K/yr – $115K/yr
Pacvue logo
6 months ago

Video Editor Summer Intern

Pacvue

USA (Remote)Internship
Pacvue logo
6 months ago

Digital Marketing (Web & SEO) Summer Intern

Pacvue

USA (Remote)Internship
Pacvue logo
6 months ago

Senior Account Based Marketing Manager

Pacvue

USA (Remote)Full time$125K/yr – $145K/yr

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7 jobs
Pacvue logo

Sr. Director, Demand Generation

Pacvue

USA (Remote)

$180K/yr - $215K/yrIn-houseFull-timeSenior level12+ years exp.
10 days ago
Pacvue logo

Sr. Director, Demand Generation

Pacvue

USA (Remote)

$180K/yr - $215K/yrIn-houseSenior level12+ years exp.
11 days ago
Pacvue logo

Senior Product Growth Manager

Pacvue

USA (On-site)

$140K/yr - $170K/yrIn-houseFull-timeSenior level
3 months ago
Pacvue logo

Brand Marketing Manager

Pacvue

USA (Remote)

$105K/yr - $115K/yrIn-houseFull-timeSenior level5+ years exp.
5 months ago
Pacvue logo

Video Editor Summer Intern

Pacvue

USA (Remote)

In-houseInternshipIntern/new grad
6 months ago
Pacvue logo

Digital Marketing (Web & SEO) Summer Intern

Pacvue

USA (Remote)

In-houseInternshipIntern/new grad
6 months ago
Pacvue logo

Senior Account Based Marketing Manager

Pacvue

USA (Remote)

$125K/yr - $145K/yrIn-houseFull-timeSenior level6+ years exp.
6 months ago
Pacvue logo
Pacvue

Sr. Director, Demand Generation

USA (Remote)

$180K/yr – $215K/yrSenior Level12+ years expFull time

Posted 10 days ago

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Job Summary

Own the global demand generation engine from strategy and budgeting to measurement, driving multi-channel paid media, lifecycle programs, and strategic partnerships while aligning with regional sales and product marketing.

  • Own global demand strategy and budget across the funnel
  • Drive multi-channel paid media, lifecycle programs, and partnerships
  • Align with regional sales and product marketing to ensure pipeline quality and coherent storytelling

Job Description

Responsibilities

  • Set and own the global demand generation strategy, including budgeting, forecasting, and reporting against pipeline and revenue targets
  • Establish the methodology the demand function runs on globally; campaign frameworks, performance standards, channel playbooks, and measurement
  • Partner with regional marketing leaders, including the Director of EMEA Marketing, so global campaigns land with regional market fit and sales alignment.
  • Own paid strategy across search, social, display, and content syndication, with Google Ads, Meta, and LinkedIn as core channels, holding the team to targets for CPL, cost per opportunity, and ROAS on pipeline
  • Own the lifecycle strategy across email, nurture, and in-product touchpoints, building segmented programs that convert existing database demand rather than only buying new leads
  • Partner with Product Marketing to turn positioning and messaging frameworks into campaigns that convert, and with Content and Events so every program lands as one coherent story
  • Align demand generation goals with Sales leadership on shared definitions and targets; own the lead-to-opportunity handoff and support SDR/BDR effectiveness
  • Own industry partnerships as a demand channel — identify, negotiate, and scale co-marketing relationships with retailers, technology partners, agencies, and industry media that generate qualified pipeline
  • Own the paid referral program end-to-end: partner recruitment, incentive and commission structure, enablement, tracking, payout operations, and performance reporting
  • Partner with Sales, Legal, and Finance on partner agreements, referral terms, deal registration, and attribution of partner-sourced pipeline

Requirements

  • 12+ years of marketing experience with deep specialization in B2B demand generation or growth. This role requires career depth in the demand discipline itself, not oversight of it as one of several functions
  • Senior leadership responsibility for a global or multi-region functional area, owning the standards and measurement regional teams operate against
  • Proven experience leading demand generation teams through a layer of managers
  • Demonstrated ownership of a demand budget and pipeline target across multiple channels simultaneously; breadth across the funnel, not depth in one channel alone
  • Deep, hands-on performance marketing background, with significant paid budgets owned across Google Ads, LinkedIn, and Bing
  • Strong lifecycle and nurture expertise, with working command of marketing automation and Salesforce CRM
  • Experience building co-marketing, channel, affiliate, or referral programs as a measurable source of pipeline, including structuring the incentives and negotiating the agreements behind them
  • Strong analytical skills with real fluency in funnel math and attribution
  • Experience working in matrix organizations and driving alignment with regional counterparts you do not directly manage
  • Strong expertise in B2B marketing (SaaS, eCommerce, retail media, or commerce advertising preferred); experience in a scale-up environment

Benefits

  • Flexible Paid Time Off
  • Paid Holidays and Floating Holidays
  • Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance
  • 401k with Employer Match
  • Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
  • Paid Parental Leave
  • Company-subsidized membership to Wellhub and Peloton
  • Fertility and family-building information platform through Carrot
Pacvue logo

Pacvue

Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.

Founded in 2017
Culver City, California, USA
499 employees (115 in marketing)
www.pacvue.com

Salaries

Posted range

$180K/yr – $215K/yr

Taken straight from the job posting.

See all Pacvue salaries

Marketing Team

Marketing Team Size
106 (21% of company)
Median Career Experience
12 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
1

People

Founders / CEO

Melissa Burdick
Melissa Burdick
Co-founder & President
At the company for 8 years 9 months
Zhaohui Tang
Zhaohui Tang
Board director, Chairman and Founder of Pacvue
At the company for 8 years 9 months

HR / Recruitment

Matt True
Matt True
Director, Human Resources (Talent Acquisition & Culture)
At the company for 4 years 11 months
Justin Green
Justin Green
Talent Acquisition Manager
At the company for 4 years 10 months

Marketing Leadership

Sarah Foulke Markwood
Sarah Foulke Markwood
Vice President of Revenue Marketing
At the company for 3 years 2 months
Kaitlyn Collins
Kaitlyn Collins
Vice President Marketing
At the company for 2 years 1 month
Karina Pérez Carlson
Karina Pérez Carlson
Associate Director, Event Marketing
At the company for 6 months
Michelle Bui
Michelle Bui
Director, Global Event Marketing
At the company for 6 months

Traffic Signals

Monthly Visitors
61K
Monthly Google Ads Budget
$207.7K
Traffic Source Mix
Search
35.1%
Direct
56.3%
Referral
6.1%
Social
1.3%
Paid
1.1%

Headcount Trend

Current headcount: ~507

Recent News

Pacvue Partners with Amazon Ads Japan to Host Hackathon for Agencies and Brands
Nov 10, 2025 • The Manila Times
Pacvue Launches Exclusive Pacvue Foundations Certification
Sep 24, 2025 • Pacvue
Helium 10 Launches New Original Series That Showcases Sellers on the Journey From Side Hustle to 7-Figure E-Commerce Business
Sep 16, 2025 • Helium 10
Pacvue Launches “Every Click” Campaign, Bringing AI-Powered Commerce Operating System to Life
Sep 2, 2025 • Pacvue
Why Ace Hardware believes its RMN can be a late-stage competitor — without ‘homegrowing anything’
Aug 27, 2025 • Digiday
Macy’s partners with Amazon for retail ads ahead of holiday season
Aug 25, 2025 • Marketing Dive
Ace Hardware launches retail media network
Aug 20, 2025 • Retail Dive
Marketing, Sales and Advertising Technology Innovators Honored in 8th Annual MarTech Breakthrough Awards Program
Aug 14, 2025 • MarTech Breakthrough
Pacvue Named Winner of “Best Overall MarTech Solution” in MarTech Breakthrough Awards
Aug 14, 2025 • Pacvue
Carrefour up first as Pacvue announces European tie up with retail media platform Unlimitail
Jul 24, 2025 • Retail Technology Innovation Hub
Pacvue Partners with Unlimitail, a Leading European Grocery Media Network, to Expand Retail Media Access Across Europe, Starting with Carrefour
Jul 23, 2025 • Pacvue
Pacvue: Amazon has success with four-day Prime Day
Jul 16, 2025 • Chain Store Age
The Next Phase Of Retail Media Is A Brand New World For Programmatic Vendors
Jun 6, 2025 • AdExchanger
The Top eCommerce Advertising Platforms According to the FeaturedCustomers Summer 2025 Customer Success Report
Jun 3, 2025 • EIN Presswire
Pacvue Expands to Discovery Commerce with TikTok Shop & Advertising Integration
Jun 2, 2025 • Pacvue
Pacvue Appoints Ross McNab as Chief Revenue Officer to Accelerate Global Growth
May 9, 2025 • SalesTech Star
Pacvue appoints Ross McNab as Chief Revenue Officer and also announces two key promotions
May 8, 2025 • Retail Technology Innovation Hub
Pacvue announces three leadership changes
May 8, 2025 • Enterprise Times
Retail MediaX announces awards shortlist
May 8, 2025 • InternetRetailing
Pacvue Appoints Ross McNab as Chief Revenue Officer to Accelerate Global Growth
May 8, 2025 • Pacvue
Pacvue Receives “Overall Digital Commerce Platform of the Year” In 2025 RetailTech Breakthrough Awards Program
Apr 24, 2025 • RetailTech Breakthrough
How Walmart Connect is growing the ‘connective tissue’ of retail media
Mar 6, 2025 • Retail Dive
Amazon’s expanding ad platforms casts shadow on ad tech cottage industry
Mar 5, 2025 • Digiday
Pacvue Launches Walmart Display Campaign Management
Feb 27, 2025 • Martechcube
Walmart links advertiser display campaigns to Pacvue platform
Feb 27, 2025 • Chain Store Age
Pacvue Launches Walmart Display Campaign Management to Seamlessly Create and Manage Onsite Display Campaigns
Feb 26, 2025 • GlobeNewswire News Room
Helium 10 Ushers in a Bold New Era of AI-Powered Advertising for Amazon and Walmart Sellers with Helium 10 Ads Powered by Pacvue
Feb 25, 2025 • The Manila Times
Pacvue rolls out Amazon DSP capabilities in three new regions, including APAC
Jan 29, 2025 • marketech apac
Pacvue Co-founder on How to Avoid the ‘Shiny Penny Effect’ with AI and Retail Media
Jan 28, 2025 • Retail TouchPoints
Pacvue Rolls Out Amazon DSP Management and Optimization Tools to LATAM, EMEA and APAC
Jan 27, 2025 • The Manila Times
PacVue Commerce Review | Pricing & Features (2025) - eCommerce Platform
Jan 13, 2025 • Influencer Marketing Hub
NIQ and Pacvue Announce Expanded Alliance to Deliver the Next Generation of Intelligence in Retail Media Strategies
Dec 9, 2024 • FinancialContent
Query-product interface for ecommerce platform
Sep 17, 2024 • Google Patent
Pacvue Debuts New Incrementality Console to Help Advertisers Grow Incremental Revenue with Accurate and Actionable Insights
Sep 17, 2024 • MarTech Series
Pacvue Appoints New Chief Executive Officer and Strengthens Board of Directors
Sep 9, 2024 • Globe Newswire
Pacvue Enters The Next Chapter Of Retail Media With New CEO Rahul Choraria
Sep 9, 2024 • AdExchanger
MarTech Interview with Zhenbin Xu, Chief Product Officer @ Pacvue
Jul 18, 2024 • MarTech Series
Pacvue Proudly Announces Amazon DSP Reseller Certification
Jun 28, 2024 • Globe Newswire
CPC Report Shows Where Ad Costs Rose And Fell 04/24/2024
Apr 27, 2024 • Media Post
CPC Report Shows Where Ad Costs Rose And Fell 04/24/2024
Apr 24, 2024 • MediaPost
Walmart Connect, Pacvue Partner to Boost Retail Media
Mar 11, 2024 • Mexico Business News
Pacvue Welcomes Microsoft Vet Zhenbin Xu as CPO in Commitment to Lead the Industry with AI Tools
Jan 12, 2024 • Morningstar
Tech Moves: Pacvue hires another Microsoft vet; LeoStella adds director; and more
Jan 11, 2024 • GeekWire
Tech Moves: Microsoft vet joins Pacvue; ex-Seagen CEO takes new chairman role; Leafly board shrinks
Dec 22, 2023 • GeekWire
Pacvue expands Chewy Ads capabilities to support pet industry brands
Dec 21, 2023
The Adtech Firms Helping Retailers Grow Ad Dollars
Jan 1, 1970 • Business Insider
Blue Origin’s Space Plans, Pacvue Acquired, and More Seattle Tech News
Jan 1, 1970 • Built In Seattle
Pacvue Joins Forces with i2o Retail to Provide Scalable eCommerce Brand Protection
Jan 1, 1970 • SalesTech Star
Commerce Acceleration Company Pacvue Launches Commerce Suite for 3P Sellers
Jan 1, 1970 • SalesTech Star
Amazon, Walmart, Instacart continue to compete as agencies ...
Jan 1, 1970 • Digiday
Pacvue Accelerates Growth with New Key Hires
Jan 1, 1970 • GlobeNewswire News Room
Pacvue Offers Chewy Sponsored Ads Capabilities to Unlock ...
Jan 1, 1970 • Yahoo Finance

Links

www.pacvue.comLinkedInX (Twitter)Crunchbase