Responsibilities
- Value Proposition & Messaging: Craft compelling and differentiated value propositions that highlight product benefits and resonate with customer needs. Develop comprehensive messaging frameworks that clearly articulate product features and advantages.
- Go-to-Market Strategy & Execution: Develop and execute go-to-market strategies for new product launches and feature releases, encompassing messaging, communication channels, and rollout timelines
- Market Intelligence & Segmentation: Conduct market and competitive analyses to identify key target segments and develop customer personas, informing product positioning decisions
- Cross-Functional Collaboration: Partner closely with product management, sales, marketing, and partnerships teams to ensure alignment on product positioning, messaging, and go-to-market strategies.
- Sales Enablement: Develop and deliver enablement resources, including sales decks, battle cards, and one-pagers, helping sales teams communicate product value effectively
Requirements
- 8+ years of proven experience in product marketing or a related field, preferably within a B2B or technology environment .
- Demonstrated success in developing and executing impactful product marketing strategies that drive product adoption and revenue growth.
- Strong understanding of market dynamics, customer insights, and competitive landscapes within a defined product area .
- Exceptional communication, presentation, and storytelling skills, with the ability to articulate complex concepts clearly and persuasively.
- Proven ability to work effectively in a cross-functional environment, collaborating with product management, sales, marketing, and partnerships teams.
- Strong analytical skills, with proficiency in market research, data analysis, and customer segmentation techniques.
- Familiarity with marketing automation platforms and CRM systems.
Preferred
Benefits
- Flexible Paid Time Off
- Paid Holidays and Floating Holidays
- Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance
- 401k with Employer Match
- Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
- Paid Parental Leave
- Company-subsidized membership to Wellhub and Peloton
- Fertility and family-building support through Carrot
