1 month ago
Senior Media Specialist- Retail Media
United Supermarkets
Pleasanton, CA (Hybrid)Full time
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Senior Media Specialist- Retail Media
Pleasanton, CA (Hybrid)
Salary Not AvailableSenior Level5+ years expFull time
Posted 1 month ago
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Job Summary
Own the evolution of retail media planning tools that turn omnichannel campaigns into measurable performance, guiding cross-functional delivery from planning to activation.
- Own and evolve planning and activation toolsets across onsite, offsite, and in-store channels for retail media.
- Translate business needs into scalable product features and workflows used by Product, Engineering, Analytics, and Sales.
- Lead live tests and pilot new planning products to optimize performance and drive fast iterations.
Job Description
Responsibilities
- Lead the development of media planning tools and products that empower advertisers to build and activate smarter, performance-driven campaigns across onsite, offsite, and in-store channels.
- Translate advertisers and stakeholder needs into scalable product solutions that streamline planning, targeting, forecasting, and in-platform execution workflows.
- Leverage hands-on keyboard experience within key platforms (e.g., The Trade Desk, DV360, Meta) to inform planning tools, validate strategy, and optimize performance.
- Champion innovation by integrating new media products and capabilities into planning recommendations, ensuring alignment between planning strategy and real-world platform execution.
- Collaborate cross-functionally with Product, Engineering, Analytics, and Sales to bring new planning features and activation-enabled solutions to market.
- Represent planning and activation priorities in cross-functional forums; proactively unblock challenges with clear, solution-oriented communication.
- Identify gaps in current planning and activation workflows; develop solutions that improve efficiency, accuracy, and campaign performance.
- Stay ahead of industry trends, shopper behavior, and platform capabilities to continuously evolve both planning strategy and activation approach.
- Build and manage third-party partnerships that enhance planning and activation capabilities, including audience data, inventory forecasting, and measurement solutions.
- Advocate for a test-and-learn mindset by executing and optimizing live campaigns, piloting new planning products, and iterating based on performance insights.
- 5 plus years in media planning or product strategy, ideally within retail media, digital advertising, or eCommerce.
- Proven track record of developing media planning tools or products that support omnichannel campaigns (onsite, offsite, in-store).
- Direct hands-on (in-platform) experience executing and optimizing campaigns within major media buying platforms (e.g., The Trade Desk, DV360, Meta, Pinterest), with a clear understanding of how planning decisions translate into activation and performance.
- Strong understanding of retail media networks, shopper behavior, and closed-loop measurement.
- Fluent in all aspects of media planning, including media math, inventory forecasting & availability & digital formats, with a proven history of developing media ecosystems deliver on marketing objectives
- Ability to translate business needs into scalable product features and planning workflows.
- Comfort with data analysis and performance metrics, working closely with analytics and engineering teams.
- Experience managing third-party partnerships for audience data, inventory forecasting, or measurement.
- Strong cross-functional collaboration skills, especially with Product, Engineering, Analytics, and Sales.
- Excellent communication and stakeholder management, able to represent planning priorities and unblock challenges.
- Competitive wages paid weekly
- Access to up to 50% of your earned wages before payday, via our partnership with Stream
- Associate discounts
- Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)
- Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
- Leaders invested in your training, career growth and development
- An inclusive work environment with talented colleagues who reflect the communities we serve
United Supermarkets
In its 108th year of operation, United Supermarkets, LLC – d.b.a. The United Family® – is a Texas-based grocery chain with stores in 54 communities in Texas and New Mexico. A self-distributing company with headquarters and distribution centers in Lubbock, The United Family currently operates 99 stores under five unique banners: United Supermarkets, Market Street, Amigos, Albertsons Market and United Express, along with ancillary operations R.C. Taylor Distributing, USM Manufacturing, United Food and Beverage Services and Llano Logistics. The company is a wholly-owned subsidiary of Albertsons Companies, Inc. For more information, please visit www.theunitedfamily.com.
Traffic Signals
Monthly Visitors
24.8K
Monthly Google Ads Budget
$70
Traffic Source Mix
Search
31.7%
Direct
40.7%
Referral
25.4%
Social
0.8%
Paid
1.2%
Headcount Trend
Current headcount: ~3.3K
Marketing Team
Marketing Team Size
61 (2% of company)
Marketing Roles Posted (Last 30 Days)
1