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7 marketing jobs

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1 day ago

Senior Manager, Acquisition Marketing

Fi

New York City, NY (On-site)Full time$130K/yr – $330K/yr
Fi logo
1 day ago

Director of Lifecycle Marketing

Fi

New York City, NY (On-site)Full time$150K/yr – $350K/yr
Fi logo
4 weeks ago

Lead Marketing Analyst

Fi

New York City, NY (On-site)Full time$150K/yr – $350K/yr
Fi logo
4 weeks ago

Senior Manager, Paid Search & YouTube

Fi

New York City, NY (On-site)Full time$65K/yr – $250K/yr
Fi logo
4 weeks ago

Senior Manager, Paid Social

Fi

New York City, NY (On-site)Full time$100K/yr – $250K/yr
Fi logo
1 month ago

Director of Integrated Marketing

Fi

New York City, NY (On-site)Full time$170K/yr – $210K/yr
Fi logo
3 months ago

Senior Manager, Paid Search & YouTube

Fi

New York City, NY (On-site)Full time$65K/yr – $250K/yr

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7 jobs
Fi logo

Senior Manager, Acquisition Marketing

Fi

New York City, NY (On-site)

$130K/yr - $330K/yrIn-houseFull-timeSenior level6+ years exp.
1 day ago
Fi logo

Director of Lifecycle Marketing

Fi

New York City, NY (On-site)

$150K/yr - $350K/yrIn-houseFull-timeDirector/executive7+ years exp.
1 day ago
Fi logo

Lead Marketing Analyst

Fi

New York City, NY (On-site)

$150K/yr - $350K/yrIn-houseFull-timeSenior level5+ years exp.
4 weeks ago
Fi logo

Senior Manager, Paid Search & YouTube

Fi

New York City, NY (On-site)

$65K/yr - $250K/yrIn-houseFull-timeSenior level6+ years exp.
4 weeks ago
Fi logo

Senior Manager, Paid Social

Fi

New York City, NY (On-site)

$100K/yr - $250K/yrIn-houseFull-timeSenior level6+ years exp.
4 weeks ago
Fi logo

Director of Integrated Marketing

Fi

New York City, NY (On-site)

$170K/yr - $210K/yrIn-houseFull-timeDirector/executive8+ years exp.
1 month ago
Fi logo

Senior Manager, Paid Search & YouTube

Fi

New York City, NY (On-site)

$65K/yr - $250K/yrIn-houseFull-timeSenior level6+ years exp.
3 months ago
Fi logo
Fi

Senior Manager, Acquisition Marketing

New York City, NY (On-site)

$130K/yr – $330K/yrSenior Level6+ years expFull time

Posted 1 day ago

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Job Summary

Own end-to-end paid performance across Google Ads, Amazon Ads, and YouTube, driving CAC management, creative pipeline, measurement, testing, and peak planning.

  • Own hands-on execution across Google Ads portfolio and manage scaling decisions
  • Own Amazon Ads end to end including DSP and product launches
  • Lead peak planning and incrementality testing for Google and Amazon

Job Description

Responsibilities

  • Own hands-on execution across the full Google Ads portfolio: Search (brand and non-brand), Performance Max, Demand Gen, Shopping, and YouTube. You build campaigns, manage bidding, pace budgets, and make the scaling calls yourself
  • Own Amazon Ads end to end: Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. You set the spend strategy, including keyword and product targeting priorities and where budget concentrates, and own launch support for new products
  • Own your channels’ CAC against our acquisition targets while protecting volume, managing to payback and contribution margin rather than CAC alone, and partnering with Finance on true unit economics rather than platform-reported numbers
  • Own YouTube strategy across the upper and lower funnel, including the reach versus Demand Gen mix and the reallocation tests that inform it
  • Manage Performance Max with the right asset groups, audience signals, and brand exclusions, plus the visibility to know where spend is actually landing
  • Own the creative brief-to-asset pipeline for paid search, YouTube, and Amazon, representing the channels in creative reviews and partnering with Brand and Creative on video and asset production Maintain measurement and signal quality end to end: conversion tagging accuracy, enhanced conversions, consent handling, customer match, and existing-member exclusion lists at parity across campaigns, plus brand safety controls across YouTube and Display
  • Own the paid-side requirements, QA, and troubleshooting for Shopping feeds and Amazon detail pages, partnering with internal feed teams and with the retail and merchandising side on page content and imagery
  • Build and maintain reporting in Northbeam and Databricks, including Amazon CAC and unit reporting against plan, plus a weekly performance narrative reconciled against our source-of-truth reporting
  • Run an incrementality and testing practice (lift studies, geo tests) that validates spend is driving net-new customers, and own the performance read across Google and Amazon
  • Lead peak planning for product launches, BFCM, holiday, and Amazon deal events including Prime Day, covering budget scenarios, creative readiness, and bidding strategy, along with our Google and Amazon rep relationships and beta access

Requirements

  • 6+ years in performance marketing with deep, hands-on ownership of Google Ads across Search, Performance Max, Demand Gen, and YouTube, ideally at a DTC or subscription brand at meaningful scale. You have personally built and scaled these accounts against CAC, ROAS, or contribution-margin targets, with real examples of decisions that moved the number
  • Hands-on Amazon Ads ownership at meaningful spend across Sponsored Products and Sponsored Brands, ideally including DSP, with examples of restructuring an account and moving CAC or TACoS, plus a working understanding of how detail page content, reviews, Buy Box, and pricing gate paid performance
  • Fluency in payback and LTV-to-CAC math on a hardware plus subscription model, including margin-based LTV and payback period, and the judgment to know when a higher CAC is the right buy
  • Real experience running YouTube as both a reach and a performance channel, including conversion lift or brand lift study design and interpretation
  • Fluency with Google tag setup, enhanced conversions, customer match, and exclusion list management
  • You pull and interrogate your own numbers in SQL or a BI tool, you don’t take platform-reported results at face value, and you’ve made a channel’s case against last-touch attribution with a test rather than an opinion
  • Clear communication, including the ability to brief executives and write a crisp performance recap a non-marketer can follow
  • Bonus if you have hardware plus subscription or other considered-purchase experience, or familiarity with media mix modeling

Benefits

  • Time to Recharge: Enjoy flexible PTO to take the breaks you need.
  • Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
  • Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
  • Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
  • Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
  • Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
  • Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.
Fi logo

Fi

0.0 Glassdoor

Fi Money is on a path to revolutionise the way the next generation of Indians handle their money. And here’s why:👉 We believe that information is power. The Fi Money app presents you with easy to understand information on your spending, investing, and saving habits. The more you know, the better your decision making.👉 Simplicity wins. We shave off layers of complexity using tech, design, and communication to help you get closer to your money. Your money should always be in your control.👉 Safe, Secure, World Class. Our team comes from the who’s-who of tech companies from around the world, distilling decades worth of knowledge into a product built for Indians. Our experience exists to improve yours.👉Join us and build for the next billion. From data-driven decision making, to high quality tech and mentorship, we believe in giving Fi-ans a fulfilling career, because it takes the best to build the best. Check us out at: https://fi.money/careers

Founded in 2019
Bengaluru, Karnataka, IND
1.7K employees (320 in marketing)
fi.money
0% recommend to a friend

Salaries

Posted range

$130K/yr – $330K/yr

Taken straight from the job posting.

See all Fi salaries

Marketing Team

Marketing Team Size
225 (13% of company)
Median Career Experience
10 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
5

People

Marketing Leadership

Ryan Adair
Ryan Adair
VP, Brand & Creative
At the company for 1 year 1 month
Brian Olney
Brian Olney
VP Marketing
At the company for 8 years 2 months
Taylor Tachovsky
Taylor Tachovsky
Field Marketing Manager
At the company for 2 years
Sabrina Walls
Sabrina Walls
Senior Brand Marketing Manager
At the company for 2 years 3 months

Funding

Total Funding
$137.2M
Last Raise
$17M
Series C, 4 years ago

Funding History

  • Aug 2022
    Series C • $17M
  • Jul 2022
    Series C • $45M
  • Oct 2021
    Series B • $50M

Traffic Signals

Monthly Visitors
389.3K
Traffic Source Mix
Search
60.3%
Direct
32.7%
Referral
4.7%
Social
1.2%
Paid
0.9%

Headcount Trend

Current headcount: ~1.7K

Recent News

Zaggle To Acquire Rio.Money To Enter Consumer Credit Card Market
Jul 29, 2025 • Inc42 Media
Fi Money shuts down some features, trims workforce to stay afloat
Jul 10, 2025 • Livemint.com
Live Data Is Rapidly Reshaping Product Development Practices
May 29, 2025 • The New Stack
Riding on NRI-Shakti: Fi Money Goes International
Sep 24, 2024 • Business Wire India
Fi.Money, FinAGG & Signzy Selected For RBI Regulatory Sandbox
Jul 27, 2024 • Inc42
Pocket HRMS and Fi Money Join Hands to Offer No Cost HRMS and Neo Banking Experience
Mar 13, 2023 • Business Wire India
​​Fi Money ​appoints Poornima Kamath as ​head of ​people and ​culture
Sep 15, 2022 • ETtech.com
Startups From Around The Globe Join Emerging Unicorn Board In July 2022
Aug 16, 2022 • Crunchbase News
Methods, systems and computer program products for secure encryption of data …
Mar 10, 2022 • Google Patent

Links

fi.moneyLinkedInX (Twitter)Crunchbase