Own and drive demand generation, SEO, content strategy, and multi‑channel campaigns to generate MQLs/SQLs and pipeline, while leading analytics, CRO, website optimization, and cross‑functional collaboration.

Multi-channel campaigns and lead nurturing that accelerate customer acquisition
SEO strategy, content alignment, and conversion optimization across the buyer journey
Cross-functional leadership with Sales, Product, and Agencies to optimize funnel performance

Job Description

Responsibilities

Demand Generation Strategy & Campaign Management
Develop and execute a comprehensive demand generation strategy aligned with business growth and revenue objectives.
Create and manage integrated marketing campaigns across organic search, paid search, email marketing, content marketing, social media, and retargeting channels.
Develop lead generation and lead nurturing programs designed to increase marketing-qualified leads (MQLs), sales-qualified leads (SQLs), and pipeline contribution.
Partner with Sales leadership to optimize lead handoff processes, lead quality, and funnel conversion rates.
Collaborate with internal stakeholders and agency partners to execute digital campaigns that drive demand and accelerate customer acquisition.
Establish annual, quarterly, and monthly demand generation goals and performance benchmarks.
SEO Strategy & Organic Growth
Develop and maintain a comprehensive SEO roadmap designed to increase organic traffic, search visibility, and lead conversion.
Conduct content gap analyses, keyword research, competitor analyses, audience research, and SERP landscape evaluations to identify growth opportunities.

Requirements

Expertise in demand generation, digital marketing, SEO, content strategy, and lead generation best practices.
Strong understanding of marketing funnels, customer acquisition strategies, and lifecycle marketing.
Experience developing and executing multi-channel marketing campaigns.
Advanced analytical skills with the ability to translate data into actionable business strategies.
Strong understanding of technical SEO principles, website architecture, crawlability, indexing, and site performance.
Familiarity with marketing automation platforms and CRM systems.
Experience with conversion rate optimization (CRO), lead management, and performance marketing.
Strong project management and organizational skills.
Excellent written, verbal, and presentation skills.
Ability to influence stakeholders and communicate effectively across all organizational levels.

Preferred

Advanced certifications in Google Analytics, Google Ads, HubSpot, Marketo, SEMrush, or related digital marketing disciplines preferred.
MBA or advanced marketing certifications are a plus.

Benefits

As part of our total rewards philosophy, we believe in offering and maintaining competitive compensation and benefits programs for our employees to attract and retain a talented, highly engaged workforce. Our compensation programs are focused on equitable, fair pay practices including market-based base pay, an annual pay-for-performance incentive plan, and discounted Employee Stock Purchase Plan.
In addition to our competitive compensation practices, we offer a strong benefits package in each of the countries in which we operate. In the U.S., we offer a rich benefits package that includes:
Medical - multiple medical plans are available to choose from
Short and long-term disability and life insurance
Health savings and flexible spending accounts
Generous time off policy starting with 3 weeks of paid vacation, 7 days of paid sick time, and 12 paid holidays
8 hours of paid volunteer time off
8 weeks of paid parental leave for both Moms and Dads
Company matched 401(k)
Tuition reimbursement

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Demand Generation Strategy & Campaign Management
Develop and execute a comprehensive demand generation strategy aligned with business growth and revenue objectives.
Create and manage integrated marketing campaigns across organic search, paid search, email marketing, content marketing, social media, and retargeting channels.
Develop lead generation and lead nurturing programs designed to increase marketing-qualified leads (MQLs), sales-qualified leads (SQLs), and pipeline contribution.
Partner with Sales leadership to optimize lead handoff processes, lead quality, and funnel conversion rates.
Collaborate with internal stakeholders and agency partners to execute digital campaigns that drive demand and accelerate customer acquisition.
Establish annual, quarterly, and monthly demand generation goals and performance benchmarks.
SEO Strategy & Organic Growth
Develop and maintain a comprehensive SEO roadmap designed to increase organic traffic, search visibility, and lead conversion.
Conduct content gap analyses, keyword research, competitor analyses, audience research, and SERP landscape evaluations to identify growth opportunities.

Requirements

Expertise in demand generation, digital marketing, SEO, content strategy, and lead generation best practices.
Strong understanding of marketing funnels, customer acquisition strategies, and lifecycle marketing.
Experience developing and executing multi-channel marketing campaigns.
Advanced analytical skills with the ability to translate data into actionable business strategies.
Strong understanding of technical SEO principles, website architecture, crawlability, indexing, and site performance.
Familiarity with marketing automation platforms and CRM systems.
Experience with conversion rate optimization (CRO), lead management, and performance marketing.
Strong project management and organizational skills.
Excellent written, verbal, and presentation skills.
Ability to influence stakeholders and communicate effectively across all organizational levels.

Preferred

Advanced certifications in Google Analytics, Google Ads, HubSpot, Marketo, SEMrush, or related digital marketing disciplines preferred.
MBA or advanced marketing certifications are a plus.

Benefits

As part of our total rewards philosophy, we believe in offering and maintaining competitive compensation and benefits programs for our employees to attract and retain a talented, highly engaged workforce. Our compensation programs are focused on equitable, fair pay practices including market-based base pay, an annual pay-for-performance incentive plan, and discounted Employee Stock Purchase Plan.
In addition to our competitive compensation practices, we offer a strong benefits package in each of the countries in which we operate. In the U.S., we offer a rich benefits package that includes:
Medical - multiple medical plans are available to choose from
Short and long-term disability and life insurance
Health savings and flexible spending accounts
Generous time off policy starting with 3 weeks of paid vacation, 7 days of paid sick time, and 12 paid holidays
8 hours of paid volunteer time off
8 weeks of paid parental leave for both Moms and Dads
Company matched 401(k)
Tuition reimbursement