Lead and scale Word on Fire marketing campaigns end-to-end, guiding a team to optimize sales pages, craft brand-consistent copy, and drive conversions through new product launches and ongoing demand generation.

Own full lifecycle of product campaigns from concept to post-launch analysis
Collaborate across departments to secure assets and align with brand

Job Description

Responsibilities

Manage a team of marketers to both analyze and optimize sales pages and ensure an ongoing stream of traffic is pushed towards the page
Own full lifecycle of product campaigns from concept ideation, scheduling, execution, and asset coordination, to post-launch performance analysis
Develop a deep understanding of the Word on Fire brand and voice to be reflected in marketing copy
Brainstorm marketing campaign ideas that support ongoing brand goals with a specific emphasis on new product launches
Create fresh angles and campaign strategies for books and products with an emphasis on increasing page conversion rate and average cart value
Review copy for product marketing emails, social media posts, and ads
Track marketing campaign statuses and tasks in project management software
Communicate and collaborate with other departments to request and acquire marketing assets
Conduct market research to understand customer needs, market trends, and the competitive landscape
Monitor and analyze campaign performance metrics to optimize marketing efforts

Requirements

Commitment to the mission of Word on Fire
Bachelor’s degree in marketing, business, or a related field, or equivalent experience
5 years of experience in marketing
Exceptional computer and technology skills
Strong attention to detail, especially with textual content
Highly creative and driven to explore new marketing trends and ideas
Ability to quickly learn new technical skills
Strong copywriting and proofreading skills

Preferred

Familiarity with Bishop Barron, Word on Fire, the Bible, Catechism of the Catholic Church, and magisterial teachings of the Catholic Church
Knowledge of online marketing trends
An appreciation for the beauty and dignity of the Word on Fire brand
Ability to multitask several projects and marketing campaigns during a given day
Ability to accomplish tasks quickly and manage time efficiently
Exceptional communication skills, team-oriented

Benefits

Work-from-home Wednesdays and up to 20 additional work-from-home days throughout the year
Several 100% Word on Fire-paid insurance benefits: life, short-term disability, and long-term disability
Other insurance benefits: medical, dental, vision, HSA, FSA, accident, critical illness, and hospital indemnity
A retirement plan with a 3% target employer contribution
Generous paid time off and paid holidays
Paid parental leaves at 100% of base salary
Access to Word on Fire’s incredible wealth of content and resources and more!

Word on Fire Catholic Ministries

Word on Fire Catholic Ministries is a nonprofit global media apostolate that supports the work of Bishop Robert Barron and reaches millions of people to draw them into— or back to— the Catholic faith.Bishop Robert Barron is the founder of Word on Fire Catholic Ministries and Bishop of the Diocese of Winona-Rochester. He is also the host of CATHOLICISM, a groundbreaking, award-winning documentary about the Catholic faith, which aired on public broadcasting stations.

Founded in 2000

Washington, District of Columbia, USA

78 employees (31 in marketing)

www.WordOnFire.org