5 weeks ago
Digital Marketing Manager
TCL North America
Minneapolis, MN (On-site)Full time$75K/yr – $100K/yr
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Digital Marketing Manager
Minneapolis, MN (On-site)
$75K/yr – $100K/yrMid Level3+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the end-to-end digital and channel marketing programs to drive brand growth, retail performance, and GTM strategy, including paid media, digital merchandising, and cross-functional collaboration with retailers and internal teams.
- Own consumer-first digital activation across retailer ecosystems and product launches.
- Lead performance marketing, optimization, and data-driven insights.
- Coordinate with sales, product marketing, and operations for seamless execution.
Job Description
Responsibilities
- Retail & Channel Strategy
- Develop and execute consumer-first digital and channel marketing programs to drive brand growth and retail performance.
- Build strategic partnerships with key retailer advertising platforms and become a subject matter expert on their tools and capabilities.
- Support product launches with comprehensive digital activation plans across retailer ecosystems.
- Create annual brand and media strategies aligned to business objectives and revenue targets.
- Performance Marketing & Optimization
- Plan, buy, and optimize paid media campaigns across key retailer platforms.
- Develop audience targeting strategies and campaign frameworks by brand and product line.
- Apply a test-and-learn methodology to evaluate performance, refine creative and messaging, and improve ROI.
- Monitor KPIs and optimize campaigns using a data-driven approach to maximize short- and long-term impact.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 3-5 years of experience in digital marketing, e-commerce, or channel marketing, preferably within consumer electronics or a related industry.
- Hands-on experience supporting or leading initiatives across web management, e-commerce, SEM/SEO, email marketing, and paid media.
- Demonstrated success managing and optimizing retailer media programs and digital merchandising initiatives.
- Strong analytical skills with experience translating performance data into actionable insights.
- Proven ability to influence and collaborate across large, cross-functional organizations.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Excellent written and verbal communication skills.
Preferred
- Experience working with retailer and content syndication platforms (e.g., Criteo, Orange Apron, Supplier One, 1WorldSync, or similar tools) is preferred.
Benefits
- Vacation: Starting at 15 days per year
- Health & Wellness Days: 10 days per year (prorated based on start date)
- Paid Holidays: 12 days per year
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Retirement Plan
- Pension Plan
TCL North America
After spending over 40 years at the forefront of consumer technology, TCL has pushed the boundaries of what’s possible, raising the bar across our industry, and proudly pioneering new innovations.We've earned countless accolades and created many world-first technologies, but we’re just getting started. We want individuals that are equally ready for a challenge.We’re constantly striving to do amazing things at TCL. Our products Inspire Greatness and delight millions across the world by providing premium home entertainment products, cutting edge experiences, and innovative smart solutions. If you’re thinking about taking your career to the next level with a job at TCL, we’d love to find out what makes you amazing, too.
Traffic Signals
Monthly Visitors
6M
Monthly Google Ads Budget
$48.9K
Traffic Source Mix
Search
53.2%
Direct
41.2%
Referral
4.1%
Social
1%
Paid
0.4%
Headcount Trend
Current headcount: ~318
Marketing Team
Marketing Team Size
34 (11% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$5.2M
Last Raise
$5.2M
Series Unknown, 2 years ago
Funding History
- Dec 2023Series Unknown • $5.2M