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Marketing jobs

5 marketing jobs

22 hrs ago

[MARKETING] Digital Marketing Manager, Brand Experience and Demand Generation

TCL North America

Irvine, CA (On-site)Full time$80K/yr – $115K/yr

1 day ago

[MARKETING] Digital Marketing Manager, Brand Experience and Demand Generation

TCL North America

Irvine, CA (Unknown)$80K/yr – $115K/yr

3 months ago

Digital Marketing Manager

TCL North America

Minneapolis, MN (On-site)Full time$75K/yr – $100K/yr

4 months ago

Communications & Events Manager

TCL North America

Irvine, CA (On-site)Full time$80K/yr – $100K/yr

7 months ago

[MARKETING] Senior Content and Growth Strategy Manager

TCL North America

Irvine, CA (On-site)Full time$140K/yr – $160K/yr

All marketing roles in the US

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5 jobs

[MARKETING] Digital Marketing Manager, Brand Experience and Demand Generation

TCL North America

Irvine, CA (On-site)

$80K/yr - $115K/yrIn-houseFull-timeMid level5+ years exp.

22 hrs ago

[MARKETING] Digital Marketing Manager, Brand Experience and Demand Generation

TCL North America

Irvine, CA (Unknown)

$80K/yr - $115K/yrIn-houseMid level5+ years exp.

1 day ago

Digital Marketing Manager

TCL North America

Minneapolis, MN (On-site)

$75K/yr - $100K/yrIn-houseFull-timeMid level3+ years exp.

3 months ago

Communications & Events Manager

TCL North America

Irvine, CA (On-site)

$80K/yr - $100K/yrIn-houseFull-timeMid level5+ years exp.

4 months ago

[MARKETING] Senior Content and Growth Strategy Manager

TCL North America

Irvine, CA (On-site)

$140K/yr - $160K/yrIn-houseFull-timeSenior level8+ years exp.

7 months ago

TCL North America

[MARKETING] Digital Marketing Manager, Brand Experience and Demand Generation

Irvine, CA (On-site)

$80K/yr – $115K/yrMid Level5+ years expFull time

Posted 22 hrs ago

Job Summary

Own end-to-end paid media and audience strategies across channels to drive qualified traffic and purchase intent, while owning TCL.com storytelling, CRM, and data-driven optimization.

Lead multi-channel upper- and mid-funnel campaigns
Own TCL.com experiences and lifecycle communications

Job Description

Responsibilities

Develop and execute upper- and mid-funnel paid media strategies across Video, Social, Display, and Native channels to drive qualified traffic and build consumer consideration.
Design and implement innovative media approaches that shorten the path from product discovery to purchase, accelerating the "see-to-buy" cycle.
Build and refine audience segmentation strategies to effectively engage consumers early in the decision-making process and nurture future conversion.
Own media execution, including budget allocation, performance optimization, and traffic quality, ensuring efficient use of investment aligned with business priorities.
Own TCL.com as the central hub for brand storytelling, product education, and consumer engagement-not just as a transactional platform.
Design and optimize end-to-end user journeys that drive engagement and increase purchase intent through intuitive navigation and compelling content.
Lead SEO and organic growth initiatives by improving site structure and developing high-quality content (e.g., product pages, guides, editorial content) aligned with consumer research behavior.
Implement traffic routing strategies that align with business goals, optimizing pathways to retail partners or direct purchase flows as needed.
Develop and manage CRM and email marketing strategies to capture and nurture upper-funnel demand into qualified purchase intent.
Drive first-party data acquisition through targeted campaigns and on-site lead capture strategies, strengthening direct consumer engagement channels.

Requirements

5–10 years of experience in digital marketing, paid media, demand generation, or related roles.
Proven ability to manage and optimize multi-channel paid media campaigns with a focus on upper- and mid-funnel performance.
Strong understanding of digital consumer journeys, including content strategy, SEO, and lifecycle marketing.
Hands-on experience with analytics tools and the ability to translate data into actionable insights and business recommendations.
Excellent communication skills with the ability to collaborate across brand, eCommerce, and analytics teams.

Preferred

Experience managing or optimizing brand websites and content hubs.
Familiarity with CRM platforms and email marketing tools.
Exposure to multi-channel retail environments (DTC + retail partners).
Strong analytical mindset with experience in attribution modeling or marketing mix analysis.
Background in consumer electronics, retail, or high-consideration purchase categories.

Benefits

Vacation: Starting at 5 days per year
Health & Wellness Days: 10 days per year (prorated based on start date)
Paid Holidays: 12 days per year
Medical Insurance
Dental Insurance
Vision Insurance
401(k) Matching

TCL North America

After spending over 40 years at the forefront of consumer technology, TCL has pushed the boundaries of what’s possible, raising the bar across our industry, and proudly pioneering new innovations.We've earned countless accolades and created many world-first technologies, but we’re just getting started. We want individuals that are equally ready for a challenge.We’re constantly striving to do amazing things at TCL. Our products Inspire Greatness and delight millions across the world by providing premium home entertainment products, cutting edge experiences, and innovative smart solutions. If you’re thinking about taking your career to the next level with a job at TCL, we’d love to find out what makes you amazing, too.

Founded in 1981

Irvine, California, USA

317 employees (40 in marketing)

www.tcl.com

Salaries

Posted range

$80K/yr – $115K/yr

Taken straight from the job posting.

See all TCL North America salaries

Marketing Team

Marketing Team Size

34 (11% of company)

Median Career Experience

13 years

Median Tenure

2 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

David Snyder

Associate Director, Channel Marketing

At the company for 1 year 8 months

Caitlin Utter

Channel Marketing Manager II

At the company for 1 year 1 month

Funding

Total Funding

$5.2M

Last Raise

$5.2M

Series Unknown, 2 years ago

Funding History

Dec 2023
Series Unknown • $5.2M

Traffic Signals

Monthly Visitors

Monthly Google Ads Budget

$48.9K

Traffic Source Mix

53.2%

Direct

41.2%

Referral

4.1%

Social

Paid

0.4%

Headcount Trend

Current headcount: ~318

Recent News

TCL announces new phones and tablet with NXTPAPER 4.0 displays

Oct 13, 2025 • MSN

TCL Kicks Off "The Ultimate Season to Score" Giveaway

Oct 9, 2025 • PR Newswire

TCL's latest phone comes with a 'Key' display feature and is exclusive to North America

Sep 25, 2025 • MSN

Links

www.tcl.com

X (Twitter)

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Responsibilities

Develop and execute upper- and mid-funnel paid media strategies across Video, Social, Display, and Native channels to drive qualified traffic and build consumer consideration.
Design and implement innovative media approaches that shorten the path from product discovery to purchase, accelerating the "see-to-buy" cycle.
Build and refine audience segmentation strategies to effectively engage consumers early in the decision-making process and nurture future conversion.
Own media execution, including budget allocation, performance optimization, and traffic quality, ensuring efficient use of investment aligned with business priorities.
Own TCL.com as the central hub for brand storytelling, product education, and consumer engagement-not just as a transactional platform.
Design and optimize end-to-end user journeys that drive engagement and increase purchase intent through intuitive navigation and compelling content.
Lead SEO and organic growth initiatives by improving site structure and developing high-quality content (e.g., product pages, guides, editorial content) aligned with consumer research behavior.
Implement traffic routing strategies that align with business goals, optimizing pathways to retail partners or direct purchase flows as needed.
Develop and manage CRM and email marketing strategies to capture and nurture upper-funnel demand into qualified purchase intent.
Drive first-party data acquisition through targeted campaigns and on-site lead capture strategies, strengthening direct consumer engagement channels.

Requirements

5–10 years of experience in digital marketing, paid media, demand generation, or related roles.
Proven ability to manage and optimize multi-channel paid media campaigns with a focus on upper- and mid-funnel performance.
Strong understanding of digital consumer journeys, including content strategy, SEO, and lifecycle marketing.
Hands-on experience with analytics tools and the ability to translate data into actionable insights and business recommendations.
Excellent communication skills with the ability to collaborate across brand, eCommerce, and analytics teams.

Preferred

Experience managing or optimizing brand websites and content hubs.
Familiarity with CRM platforms and email marketing tools.
Exposure to multi-channel retail environments (DTC + retail partners).
Strong analytical mindset with experience in attribution modeling or marketing mix analysis.
Background in consumer electronics, retail, or high-consideration purchase categories.

Benefits

Vacation: Starting at 5 days per year
Health & Wellness Days: 10 days per year (prorated based on start date)
Paid Holidays: 12 days per year
Medical Insurance
Dental Insurance
Vision Insurance
401(k) Matching