2 weeks ago
Senior Brand and Communications Manager
Valant
USA (Remote)Full time$95K/yr – $115K/yr
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Senior Brand and Communications Manager
USA (Remote)
$95K/yr – $115K/yrSenior Level6+ years expFull time
Posted 2 weeks ago
Job Summary
Own and govern Valant's brand voice across channels while driving cross-channel strategy, partnerships, sponsorships, and PR for visibility among clinicians, practice owners and executives.
- Define and enforce the brand voice across channels with usable guidelines and review paths.
- Lead organic social, influencer partnerships, sponsorships, and PR relations to secure placements and amplification.
- Direct design identity and contractor management to ensure consistent visual identity and assets.
Job Description
Responsibilities
- Brand voice. Own it. Define how Valant sounds to clinicians, practice owners, and executives at multi-site groups, then make the standard usable: examples, before/afters, and a review path people actually follow. You are the final call on interpretation across every channel, including content produced by other teams. Success is other people writing on-voice without you in the room.
- Organic social. LinkedIn is the primary channel and opportunity. Own the channels, the calendar, the writing, and executive presence for our CEO and leadership team. In your first 30 days, bring us a recommendation on whether to build, park or close Instagram and Facebook.
- Influencer and creator partnerships. Identify, contract and run partnerships with the clinicians, educators and community operators our buyers already listen to. Run them through a defined approval and measurement process, including tracking that works before anything goes live.
- Sponsorships. Own media and audience sponsorships: podcasts, newsletters, communities, associations. You source the partner, negotiate the terms, own the activation calendar, and land the follow-through. Every sponsorship carries a renewal decision backed by evidence, held to the same efficiency bar we apply to paid lead sources.
- Co-marketing and partners. Co-authored content, audience swaps, joint sessions and reciprocal placements with associations and complementary vendors. Growth Marketing will execute necessary webinars, campaigns and landing pages with your direction.
- PR — placement and relationships. Own the relationships and the placements: editors, analysts, awards programs, review sites, and the people who compile category roundups. The priority is inclusion in the rankings and roundups buyers rely on when they shortlist a behavioral health EHR. You pitch, place and own the relationship; Content Marketing writes the bylines and long-form against your brief, booked into the editorial calendar in advance..
- Design contractors and visual identity. Own how Valant looks: identity standards, template systems, and approval on brand-critical assets. Own, brief and quality-control the design contractor roster.
- What You’ll Be Measured On - Named rankings, awards, roundup and review-site inclusions secured per year - Total reach from placements with a minimum-authority threshold per outlet - LinkedIn engagement and qualified audience growth - Sponsorship, partner and influencer output, with tracking in place before launch and reported results after
Requirements
- 6+ years in B2B brand, communications or PR
- A track record of getting a company into rankings, awards, analyst lists and category roundups — tell us which ones and what you did
- You can pitch. You'll bring relationships, you know how to build them in a category you don't know yet, and you know what an editor actually wants.
- You write: the voice standard, social copy, executive presence, and briefs good enough that someone else can write long-form from them. We will test this.
- You've run creators, influencers, sponsors or partners under contract — scoping, negotiating, approvals, tracking, and telling a partner their work missed
- Healthcare, behavioral health, fintech or another regulated category is a plus. The instinct for how claims get checked matters more than the sector.
Preferred
- A clinician or practitioner audience; visual identity and design contractor management; agency-side experience.
Benefits
- Competitive compensation package, including 100% employer-paid medical, dental, vision premiums and HSA contributions
- Generous paid time off and paid sick leave policy
- Bonus plans
- 401k Match
- The chance to drive an important industry forward through next-generation technology
- Ability to work remotely with a strong internet connection
Valant
Valant is how behavioral health practices get the specialized EHR tools they need to provide quality care – and keep business running smoothly. With less effort but more insight, you finally have a better way to put growth into practice. Too many practices of every shape and size keep running into the same growth hurdles. With everything from cumbersome intake processes to inefficient clinical workflows to the hassle of juggling multiple practice management tools – there’s always another obstacle in the way. To really put growth into practice, you’ve got to be able to focus your efforts, speed your process, and track your progress. Only Valant makes this possible, and it’s why thousands of behavioral practices rely on us to save them time, increase their reimbursement rates, and improve outcomes. Valant | Put growth into practice.TM
Salaries
Posted range
$95K/yr – $115K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
8 (6% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$26.3M
Last Raise
$7.5M
Private Equity, 7 years ago
Funding History
- Apr 2019Private Equity
- Dec 2016Series Unknown • $7.5M
- Jun 2015Series Unknown • $3M
Traffic Signals
Monthly Visitors
2.1M
Monthly Google Ads Budget
$27.6K
Traffic Source Mix
Search
14.9%
Direct
79.2%
Referral
5.2%
Social
0.3%
Paid
0.2%
Headcount Trend
Current headcount: ~135