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YES Communities logo
3 months ago

Digital Marketing Analyst

YES Communities

Denver, CO (On-site)Full time$74K/yr – $76K/yr

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1 jobs
YES Communities logo

Digital Marketing Analyst

YES Communities

Denver, CO (On-site)

$74K/yr - $76K/yrIn-houseFull-timeMid level
3 months ago
YES Communities logo
YES Communities

Digital Marketing Analyst

Denver, CO (On-site)

$74K/yr – $76K/yrMid LevelFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive digital marketing analytics and optimization for YES Communities’ resident-focused campaigns.

  • Own tracking, reporting, and optimization across paid search, social, email, and SEO.
  • Must-have: WordPress expertise.
  • Standout: Hands-on setup across Google Ads, Meta, LinkedIn, and Looker Studio.

Job Description

Responsibilities
  • The Digital Marketing Analyst is responsible for driving qualified traffic, leads, and conversions across digital channels for our communities and home listings.
  • Analyze the performance of digital campaigns, including paid search, display, social, email, and SEO.
  • Track and report on KPIs such as cost per lead (CPL), conversion rate, and ROI.
  • Manage and optimize campaigns across platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
  • Monitor website performance using Google Analytics and recommend UX improvements.
  • Build dashboards and reporting using a variety of tools such as Looker Studio.
  • Conduct A/B testing on ads, landing pages, and email campaigns.
  • Partner with sales and leasing teams to track lead quality and conversion to close ratio.
  • Analyze listing performance across online real estate marketplace platforms such as Zillow, Realtor.com, and Apartments.com.
  • Identify trends in local markets, audience behavior, and competitive positioning.
Requirements
  • Thorough experience with WordPress is required
  • Strong analytical mindset with proficiency in Excel or Google Sheets
  • Hands-on experience with ad platforms and analytics tools
  • Understanding of CRM systems
  • Ability to translate data into actionable insights
Preferred
  • Experience in real estate or multifamily property marketing is preferred
  • Understanding of Hubspot is preferred
  • Familiarity with attribution models and marketing funnels
Benefits
  • Competitive salary
  • Comprehensive health benefits
  • Life, long and short-term disability insurance
  • 401(k) with company match
YES Communities logo

YES Communities

YES Communities, founded in 2008, owns and operates manufactured housing communities in many states. YES takes a new approach to manufactured home communities and works to build and maintain an environment in each community that reflects their positive YES attitude. YES’s unique operating model, personal approach and strong corporate culture has garnered it the Community Operator of the Year award by the Manufactured Housing Institute for the past ten years.At YES! Communities we look at Manufactured Housing Communities in a whole new way! Too many times in the past manufactured home communities had the reputation of saying NO! to home loans, leasing agreements and requests due to their stringent guidelines and rules. We want our residents to be part of a different type of community, where they are truly hearing YES! to creating a community that is all their own. 

YES! Communities provides customers with affordable housing options, a community that is well-maintained, clean, and attractive, as well as an atmosphere that builds a true community around its residents.YES! Communities offers homes for any size of family or budget. We have high-quality factory-built homes ranging from single to multi-section, fitting every stage of life.

Founded in 2008
Denver, Colorado, USA
1.6K employees (154 in marketing)
www.yescommunities.com

Traffic Signals

Monthly Visitors
142.1K
Monthly Google Ads Budget
$31
Traffic Source Mix
Search
56.1%
Direct
37.7%
Referral
4.4%
Social
1.2%
Paid
0.5%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
154 (10% of company)

Recent News

YES Communities Celebrates Thanksgiving with Community-Focused Events
Nov 14, 2025 • Yahoo Finance
Biggest-Ever SWF Divestment: GIC’s Potential US$10bn Exit from YES! Communities
Sep 17, 2025 • Global SWF
GIC eyes record $10bn exit with Brookfield bid for Yes! Communities
Sep 15, 2025 • Private Equity Insights
Brookfield in Talks on $10B Deal for U.S. Manufactured Home Operator
Sep 15, 2025 • Globest
Brookfield in Talks to Acquire Yes! Communities in $10 Billion Deal
Sep 15, 2025 • Sri Lanka Guardian
Central Bankers Set Global Monetary Tone
Sep 15, 2025 • MarketScreener
GIC Eyes Biggest Exit on $10 Billion Yes! Deal to Brookfield
Sep 14, 2025 • Bloomberg.com
Brookfield in negotiations to buy yes! For more than $ 10 billion: ft
Sep 14, 2025 • lnginnorthernbc.ca
Brookfield in talks to buy Yes! Communities from Singapore’s GIC in US$10 billion deal, FT reports
Sep 14, 2025 • The Business Times
Brookfield in talks to buy Yes! Communities from GIC in $10 billion deal
Sep 14, 2025 • Business Standard
Brookfield In Talks To Buy US Landlord Yes! Communities From Singapore's GIC In $10 Billion Deal - FT
Sep 14, 2025 • TradingView
Brookfield is said to eye $10B deal for U.S. manufactured home operator (BAM:NYSE)
Sep 14, 2025 • Seeking Alpha
Brookfield in talks to buy Yes! Communities from Singapore’s GIC in $12.8 billion deal, FT reports
Sep 14, 2025 • Straits Times
Brookfield in talks to buy Yes! Communities from Singapore's GIC in $10 billion deal, FT reports
Sep 14, 2025 • MarketScreener
Brookfield in talks to buy Yes! Communities from GIC in $10b deal
Sep 14, 2025 • DealStreetAsia
Brookfield in talks to buy US landlord from Singapore’s GIC in $10bn deal
Sep 14, 2025 • Companies
Brookfield in talks to buy US landlord Yes! Communities from Singapore's GIC in $10 billion deal - FT
Sep 14, 2025 • MarketScreener
Brookfield in talks to buy Yes! Communities from Singapore's GIC in $10 billion deal, FT reports
Sep 14, 2025 • MarketScreener
YES Communities Receives 2025 Best Brand Campaign Award
Sep 12, 2025 • GlobeNewswire
YES Communities Welcomes the Back-To-School Season
Sep 5, 2025 • Yahoo Finance
YES Communities Welcomes the Back-To-School Season
Sep 5, 2025 • YES! Communities
YES Communities Celebrates 2025 Scholarship Recipients
Aug 29, 2025 • YES! Communities
Steven Schaub, YES Communities CEO Inducted Into the RV/MH Hall of Fame
Aug 19, 2025 • Yahoo Finance
Steven Schaub, YES Communities CEO Inducted Into the RV/MH Hall of Fame
Aug 19, 2025 • Morningstar.com
Steven Schaub, YES Communities CEO Inducted Into the RV/MH Hall of Fame
Aug 19, 2025 • YES! Communities
IntelligenceBank Announces Winners of the 2025 Brandie Awards
Aug 12, 2025 • Newswire
YES Communities Gives Back to Dallas-Fort Worth Charitable Organizations That Support At-Risk Children and Foster Kids
Jul 1, 2025 • YES! Communities
YES Communities Announces 2025 Building Futures Arrupe Jesuit High School Scholarship Winner
Jun 4, 2025 • GlobeNewswire
Yes Communities Launches New Manufactured Housing Community in Florida
May 30, 2025 • Weekly Real Estate News
YES Communities Introduces Brand-New Savannas Ridge Community to Fort Pierce, Florida with Grand Opening Event
May 29, 2025 • YES! Communities
Yes! Communities Data Breach Class Action
Feb 27, 2025 • databreachclassaction.io
Yes! Communities Sends Data Breach Letters Related to December 2024 Incident
Feb 26, 2025 • JD Supra
Yes Communities Data Breach Lawsuit Investigation
Feb 25, 2025 • ClassAction.org
YES Communities Expands Impact Through YES We Care Program
Jan 17, 2025 • GlobeNewswire
GIC-backed manufactured-housing operator Yes! explores 2025 IPO
Dec 7, 2024 • The Business Times
GIC-Backed Manufactured-Housing Operator Yes! Explores 2025 IPO
Dec 6, 2024 • Bloomberg
YES Communities Celebrates 2024 Building Futures Scholarship Recipients
Sep 4, 2024 • GlobeNewswire
YES Communities Announces Grand Opening of Dwelling at New Braunfels
Jun 27, 2024 • TradingView
YES Communities Announces Grand Opening of Dwelling at New Braunfels
Jun 27, 2024 • GlobeNewswire
YES Communities Hosts Supply Drive to Support Sharing Life
Sep 27, 2023 • GlobeNewswire News Room
YES Communities Residents Come Together to Brighten the Holidays
Dec 16, 2022 • Globe Newswire