Drive content creation and messaging for RethinkFirst’s marketing and product narratives, focusing on educators and decision-makers in EdTech and Behavioral Health.

Own end-to-end content across website, campaigns, and collateral.
Must-have: Proven content writing in EdTech or Behavioral Health.
Standout: Strong cross-functional collaboration with design, product, and marketing.

Job Description

Responsibilities

Develop engaging, high-quality content for our website, landing pages, blog, social media platforms, and email campaigns as well as case studies, thought leadership articles, video scripts, and additional content as needed.
Help develop and iterate on RethinkFirst’s voice, tone and messaging guidelines.
Create copy for various marketing materials such as sales collateral, brochures, and presentations, and ensure that the messaging is consistent.
Collaborate with cross-functional teams such as marketing, product, customer success, design studio, and sales to develop messaging, positioning, content, and emails that align with business objectives.
Edit and proofread all market-facing content for accuracy, grammar, and spelling, ensuring that all content is both accurate and high quality.
Manage multiple projects simultaneously while delivering high-quality content within deadlines.
Work alongside Web Marketing team to create new SEO content that improves website visibility and organic reach. Revise existing web pages as needed to improve optimization.
Stay up to date with industry trends to produce relevant, research-driven content, incorporating findings into day-to-day work and relaying insights to help shape content strategy.

Requirements

Experience:
Proven experience in product marketing and content writing, preferably in the EdTech, Behavioral Health, or Benefits Administration sectors.
Familiarity with topics such as Mental Health, SEL, MTSS, Behavior Management, Professional Development, and Special Education is a plus.
Track record of collaboration with graphic designers, studio and production teams to develop cohesive, visually dynamic marketing collateral.
Skills:
Exceptional writing, editing, and proofreading skills.
Ability to translate complex topics into accessible and engaging content for educators and decision-makers.
Strong interpersonal and communication skills, including the ability to give and receive feedback in a positive, constructive manner.
Proficiency in SEO principles and digital content creation.
Technical Skills:
Familiarity with content management systems and collaboration tools (e.g., WordPress, Asana) is a plus.
Experience with EdTech, Behavioral Health, or Benefits Administration tools and platforms is an advantage.
Education:
Bachelor’s degree in English, Journalism, Marketing, or a related field.

Preferred

Strong project management and organizational skills with the ability to multi-task, prioritize and meet tight deadlines.
Team player with a collaborative mindset and willingness to work with cross-functional teams.

Benefits

Generous health, dental, & vision benefits package
Flexible paid time off    
11 paid company holidays
401k + matching
Parental leave
Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing

RethinkFirst

3.5 Glassdoor

RethinkFirst aims to provide enterprises, families, educators, payors, and behavioral healthcare providers affordable, best practice treatment solutions for children with special needs. Rethink is unique in our foot-print offering clinical support, best-practice tools, and research-based content via technology to all market segments, reaching more children with special needs than any other solution.Our platforms support curriculum planning, professional development, parent training, and tracking of progress. Through video and online tools, we bring to life best practice teaching, treatment, and intervention strategies that help educators, parents, and clinicians personalize instruction for every child.Rethink's award-winning solutions are currently being used by employers, the US Department of Defense, Managed Care, Medicaid, federal, state and social service agencies, public school districts, and families nation- and worldwide.

Founded in 2007

New York, New York, USA

170 employees (16 in marketing)

www.RethinkFirst.com

62% recommend to a friend

77% CEO approval

Traffic Signals

Monthly Visitors

76K

Traffic Source Mix

20.1%

Direct

46.3%

Referral

33.1%

Social

0.5%

Paid

0.1%

Headcount Trend

Current headcount: ~172

Marketing Team

Marketing Team Size

11 (6% of company)

Median Career Experience

19 years

Median Tenure

0.9 years

Marketing Roles Posted (Last 30 Days)

People

Funding

Total Funding

$12.4M

Last Raise

$10M

Private Equity, 6 years ago

Funding History

Aug 2020
Private Equity
Aug 2014
Series C • $10M
Apr 2011
Series B

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