4 weeks ago
Account Director
mdg
Alexandria, VA (Hybrid)Full time$85K/yr – $100K/yr
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Account Director
Alexandria, VA (Hybrid)
$85K/yr – $100K/yrSenior Level3+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own end-to-end client management and campaign execution, coordinating strategy, production schedules, and cross-functional teams to deliver measurable client outcomes.
- Client relationship ownership: primary liaison between agency and client, guiding scope, budgets, and delivery.
- Campaign onboarding and production: lead production schedules, tactic implementation, and internal/external reviews with design and creative teams.
- Research to insights: conduct primary/secondary research and develop personas to inform strategic and tactical plans.
Job Description
Responsibilities
- Act as primary liaison between agency and client. Manage accounts autonomously and proactively address client needs.
- Participate in initial campaign kick-off meeting with new client.
- Lead strategic marketing meetings and client presentations.
- Lead all other client meetings.
- Draft recommended scopes of work and budgets for account strategist approval before going to the client.
- Attend client events and perform research, press management, social media posting, photo/video art direction, etc. as needed.
- Collaborate with account and creative teams, as well as specialists, to execute results- driven campaigns.
- Conduct primary and secondary quantitative and qualitative research and work with account strategist to create strategic analyses and develop personas as well as strategic and tactical plans.
- Lead creative team in brand identity, concept and message platform development.
- Participate in new campaign on-boarding process.
Requirements
- Minimum of 3 years of marketing experience required.
- 5+ years marketing experience strongly preferred.
- Master’s degree in related field (business or marketing) may be used in lieu of one year of required experience.
- Travel up to 25%
- Bachelor’s degree in related field (in marketing, public relations, communications, psychology or general business) preferred.
Preferred
- Marketing agency, B2B event and/or association experience preferred.
- Bachelor’s degree in related field (in marketing, public relations, communications, psychology or general business) preferred.
Benefits
- Medical, Dental, Vision Insurance
- Tuition Reimbursement
- Paid Parental Leave
- Life, Accident and Disability
- Retirement with Company Match
- Paid Time Off
- Salary range of $85,000-$100,000 based upon experience
- Eligible for an annual bonus of up to 5% of the base salary
mdg
As the nation’s leading agency specializing in event and association marketing, mdg, a Freeman company, delivers results. Our fusion of strategy, creativity and technology results in marketing and public relations campaigns that attract more qualified attendees, high-profile exhibitors, active members and brand stalwarts.
Traffic Signals
Monthly Visitors
3.5K
Traffic Source Mix
Search
35.6%
Direct
41.5%
Referral
5.5%
Social
15.8%
Paid
1.4%
Headcount Trend
Current headcount: ~393
Marketing Team
Marketing Team Size
50 (13% of company)
Marketing Roles Posted (Last 30 Days)
1