2 months ago
Associate Manager, Paid Search
Chacka Marketing
USA (On-site)Full time
All marketing roles in the US
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All marketing roles in the US
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Associate Manager, Paid Search
USA (On-site)
Salary Not AvailableMid Level1+ years expFull time
Posted 2 months ago
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Job Summary
Own hands-on paid media execution across a primary channel, with a focus on rapid optimization, cross-channel collaboration, and data-driven insights that inform client strategy.
- Campaign setup, launch, and adherence to best practices, with ongoing bid and budget optimization.
- Performance monitoring and weekly reporting to ensure KPI alignment and actionable recommendations.
- Channel updates and platform insights shared with the team to inform cross-channel planning and training.
Job Description
Responsibilities
- Build and launch campaigns within your primary channel, ensuring accuracy and adherence to best practices.
- Conduct regular optimizations (bids, budgets, creative, audiences) to drive performance improvements.
- Monitor pacing, delivery, and KPI alignment on a daily/weekly basis.
- Stay current with platform updates, trends, and policy changes across your primary channel.
- Share new features, beta opportunities, and platform insights with internal teams.
- Maintain relevant certifications.
- Serve as secondary support on another media channel to ensure integrated team coverage and reduce siloes.
- Collaborate with other specialists to cross-train and share learnings across platforms.
- Analyze campaign performance and contribute insights to reports and internal discussions.
- Provide tactical recommendations to Media Managers and Account Leads for client strategy.
Requirements
- 1–3 years of hands-on experience managing paid media campaigns in at least one of the following: Search, Social, Programmatic, or emerging platforms (e.g., TikTok, Reddit).
- Strong understanding of digital advertising fundamentals, performance metrics, and optimization levers.
- Ability to navigate and troubleshoot within ad platforms and reporting tools.
- Detail-oriented, analytical, and proactive in identifying opportunities for improvement.
- Eagerness to learn and support cross-channel collaboration.
- Maintain relevant certifications (e.g., Google Ads, Meta Blueprint, TikTok Academy).
Chacka Marketing
Chacka is a leading digital marketing agency, specializing in paid search engine marketing, social advertising, programmatic display and consulting services. Breaking through the clutter of the digital landscape, Chacka brings a collaborative approach by acting as an extension of our advertisers' marketing team. Highly recognized with industry accreditations, Chacka takes pride in innovation, integrity and driving net results for our partners.
Traffic Signals
Monthly Visitors
578
Monthly Google Ads Budget
$24.2K
Traffic Source Mix
Search
33.6%
Direct
41.8%
Referral
12.7%
Social
9.6%
Paid
1.3%
Headcount Trend
Current headcount: ~19
Marketing Team
Marketing Team Size
9 (47% of company)
Median Career Experience
18 years
Median Tenure
13.8 years
