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Marketing jobs

5 marketing jobs

3 hrs ago

Sr. Product Marketing Manager

PRIME Research Brazil

USA (On-site)Full time$107K/yr – $143K/yr

1 day ago

Sr. Product Marketing Manager

PRIME Research Brazil

USA (Hybrid)Full time$107K/yr – $143K/yr

6 weeks ago

Product Marketing Manager

PRIME Research Brazil

USA (On-site)Full time$80K/yr – $92K/yr

1 month ago

VP, Growth Marketing

PRIME Research Brazil

USA (On-site)Full time$180K/yr – $260K/yr

5 months ago

Field Marketing Manager

PRIME Research Brazil

USA (On-site)Full time

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PRIME Research Brazil

Sr. Product Marketing Manager

USA (On-site)

$107K/yr – $143K/yrSenior Level5+ years expFull time

Posted 3 hrs ago

Job Summary

Own and drive product marketing strategy across messaging, launches, and enablement, coordinating with product, sales, and marketing to optimize positioning and pipeline performance.

Develop positioning, value props, and messaging that resonate with target audiences
Lead go-to-market planning, cross-functional alignment, and readiness activities
Create enablement materials and maintain consistent product narratives across channels

Job Description

Responsibilities

Develop and refine positioning, value propositions, and messaging frameworks for assigned products or portfolios, aligned to target audiences and market dynamics.
Conduct competitive analysis and market research to identify opportunities, inform positioning strategies, and support product and go-to-market decisions.
Plan and execute go-to-market initiatives, including launch and adoption strategies, cross-functional coordination, and readiness activities.
Create and maintain customer-facing and internal enablement materials such as presentations, sales tools, product collateral, web content, and campaign messaging.
Partner with product management to translate technical capabilities into clear, benefit-oriented messaging.
Collaborate with marketing teams and cross-functional stakeholders to align product messaging across digital, content, demand generation, and brand channels, ensuring consistency with broader portfolio and brand narratives.
Support sales enablement through training materials, competitive insights, objection-handling frameworks, and ongoing content updates.
Analyze pipeline performance, sales feedback, customer insights, and campaign results to identify optimization opportunities and improve conversion outcomes.
Maintain product marketing plans, frameworks, and insights to support consistency, scalability and informed business decision-making.
Lead cross-functional stakeholder alignment, timelines, deliverables, and communications to ensure consistent and effective execution of product marketing initiatives.

Requirements

Typical experience: 5+ years in related role or experience.
Actual experience may vary depending on role complexity, geography, and internal development opportunities or a comparable mix of training, education, and experience.
Working knowledge of product marketing principles, positioning strategies, and go-to-market processes.
Ability to synthesize complex or technical information into clear, value-focused messaging.
Demonstrated capability in product marketing, strategic marketing, portfolio marketing, or related go-to-market functions.
Analytical skills to interpret market, customer, competitive, and performance data and support continuous improvement and business decision making.
Strong written and verbal communication skills suitable for internal and external audiences.
Experience leading cross-functional initiatives and collaborating with product, sales, customer success, and marketing stakeholders.
Experience managing multiple projects and deadlines within established processes.
Proficiency with common marketing, research, and presentation tools.

Preferred

Education: University degree preferred.
Experience supporting product launches within subscription-based or recurring revenue business models.
Experience developing business cases, market opportunity assessments, and go-to-market recommendations informed by customer, market, and competitive insights.
Familiarity with sales enablement methodologies and lifecycle marketing principles.
Experience with industry research, competitive analysis, market segmentation, and buyer persona development practices.
Experience using marketing automation, CRM, or analytics platforms.
Experience working in a cross-functional or technology-enabled environment.
Possession of a relevant professional certification in product marketing, marketing, or a related field.

PRIME Research Brazil

A PRIME Research é uma empresa do Grupo Cision! Somos líderes mundiais em pesquisa estratégica de comunicação, fazendo a diferença para mais de 500 empresas.São seis centros de pesquisas localizados nas Américas, Europa e Ásia/Pacífico que monitoram e analisam constantemente as tendências de comunicação em mais de 35 mercados e 15 setores de atividade.Com mais de 20 anos de experiência em pesquisa e consultoria em comunicação, temos as ferramentas e serviços para fazer a diferença:•na reputação e no valor da marca•na comprovação do valor e da eficácia de suas atividades de comunicação•no sistema de gestão de comunicação orientado para o desempenho Nossa abordagem abrangente e personalizada de pesquisa em comunicação dará a vantagem competitiva necessária nesse ambiente em rápida mudança.

Founded in 2011

São Paulo, São Paulo, BRA

17 employees (4 in marketing)

www.cision.com

Salaries

Posted range

$107K/yr – $143K/yr

Taken straight from the job posting.

See all PRIME Research Brazil salaries

Marketing Team

Marketing Team Size

4 (24% of company)

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

690.5K

Monthly Google Ads Budget

$46K

Traffic Source Mix

30.8%

Direct

52.8%

Referral

13.8%

Social

1.7%

Paid

0.7%

Headcount Trend

Current headcount: ~17

Links

www.cision.com

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Responsibilities

Develop and refine positioning, value propositions, and messaging frameworks for assigned products or portfolios, aligned to target audiences and market dynamics.
Conduct competitive analysis and market research to identify opportunities, inform positioning strategies, and support product and go-to-market decisions.
Plan and execute go-to-market initiatives, including launch and adoption strategies, cross-functional coordination, and readiness activities.
Create and maintain customer-facing and internal enablement materials such as presentations, sales tools, product collateral, web content, and campaign messaging.
Partner with product management to translate technical capabilities into clear, benefit-oriented messaging.
Collaborate with marketing teams and cross-functional stakeholders to align product messaging across digital, content, demand generation, and brand channels, ensuring consistency with broader portfolio and brand narratives.
Support sales enablement through training materials, competitive insights, objection-handling frameworks, and ongoing content updates.
Analyze pipeline performance, sales feedback, customer insights, and campaign results to identify optimization opportunities and improve conversion outcomes.
Maintain product marketing plans, frameworks, and insights to support consistency, scalability and informed business decision-making.
Lead cross-functional stakeholder alignment, timelines, deliverables, and communications to ensure consistent and effective execution of product marketing initiatives.

Requirements

Typical experience: 5+ years in related role or experience.
Actual experience may vary depending on role complexity, geography, and internal development opportunities or a comparable mix of training, education, and experience.
Working knowledge of product marketing principles, positioning strategies, and go-to-market processes.
Ability to synthesize complex or technical information into clear, value-focused messaging.
Demonstrated capability in product marketing, strategic marketing, portfolio marketing, or related go-to-market functions.
Analytical skills to interpret market, customer, competitive, and performance data and support continuous improvement and business decision making.
Strong written and verbal communication skills suitable for internal and external audiences.
Experience leading cross-functional initiatives and collaborating with product, sales, customer success, and marketing stakeholders.
Experience managing multiple projects and deadlines within established processes.
Proficiency with common marketing, research, and presentation tools.

Preferred

Education: University degree preferred.
Experience supporting product launches within subscription-based or recurring revenue business models.
Experience developing business cases, market opportunity assessments, and go-to-market recommendations informed by customer, market, and competitive insights.
Familiarity with sales enablement methodologies and lifecycle marketing principles.
Experience with industry research, competitive analysis, market segmentation, and buyer persona development practices.
Experience using marketing automation, CRM, or analytics platforms.
Experience working in a cross-functional or technology-enabled environment.
Possession of a relevant professional certification in product marketing, marketing, or a related field.