Own the end-to-end strategy for embedding AI in marketing, from opportunity discovery to scalable automation, and drive adoption across teams by building agents, evaluating tools, and integrating AI into the marketing tech stack.

• Strategy & Execution: identify high-impact AI opportunities and lead 0-to-1 development of scalable, automated marketing systems.
• Tooling & Integration: design and deploy AI agents, APIs, and workflows, with Salesforce and BI integrations to reduce manual work.
• Change & Adoption: lead cross-functional enablement, training, and workflow evolution to shift from manual tasks to AI-assisted processes.