3 days ago
Product Marketing Manager - Payments
Plaid
San Francisco, CA (Hybrid)Full time$161K/yr – $200K/yr
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Product Marketing Manager - Payments
San Francisco, CA (Hybrid)
$161K/yr – $200K/yrMid Level6+ years expFull time
Posted 3 days ago
Job Summary
Own the development of Plaid\'s product positioning and cross-functional content strategy, from competitive analysis and product insights to multi-channel collateral and integrated campaigns.
- Lead positioning and messaging across Sales, Marketing, Enablement, and Design
- Translate product features into customer-facing content and drive go-to-market campaigns
Job Description
Responsibilities
- Craft clear, compelling positioning and messaging highlighting the unique value of Plaid’s solutions
- Conduct ongoing competitive analysis and research to inform product positioning, identify new opportunities, and ensure Plaid maintains a clear competitive advantage.
- Partner closely with the Product team to deeply understand product features and capabilities, translating technical concepts into impactful, easy-to-understand customer-facing content.
- Collaborate cross-functionally with Sales, Marketing, Enablement, Design, and Communications teams to create and distribute compelling collateral (presentations, case studies, one-pagers, blog posts, webinars, website updates, etc.)
- Work with our Marketing teams to build integrated campaigns targeting key customer segments to accelerate product adoption and expansion.
Requirements
- 6+ years of experience with 3+ years in product marketing or other strategic GTM role at a B2B software company
- Thoughtful, strategic thinker with a bias for action; comfortable operating in a fast-moving environment with a high degree of ambiguity
- Outstanding written communication skills – comfortable developing marketing and sales collateral, as well articulating our strategy with internal stakeholders (e.g. business case, narrative)
- Strong presence and verbal communicator – comfortable engaging with leaders at the largest fintechs and financial institutions in the U.S.
- Proven success in launching new solutions and driving market adoption
- Desire to engage deeply with cross-functional partners across Product, Marketing, and Sales
Preferred
- Fintech payments experience, especially in a fast-paced environment, is a strong nice-to-have
Plaid
3.9 Glassdoor
Plaid is a data network that powers the tools millions of people rely on to live a healthier financial life. Plaid works with thousands of companies like Venmo, SoFi, and Betterment, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers more than 12,000 financial institutions across the US, Canada, UK and Europe. Headquartered in San Francisco, the company was founded in 2013 by Zach Perret and William Hockey.
Founded in 2013
San Francisco, California, USA
1.2K employees (103 in marketing)
75% recommend to a friend
76% CEO approval
Salaries
Posted range
$161K/yr – $200K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
64 (5% of company)
Median Career Experience
11 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
3
People
Marketing Leadership
Anahita Walia
Product Marketing Manager, Industry
At the company for 1 year 2 months
Tiffany Ha
Product Marketing Manager - Fraud
At the company for 1 year 4 months
Andre Moore
Marketing Program Manager
At the company for 1 year 5 months
Matt Bonfiglio
Partner Marketing Manager
At the company for 1 year 6 months
Funding
Total Funding
$1.3B
Last Raise
$575M
Secondary Market, 18 days ago
Funding History
- Feb 2026Secondary Market
- Apr 2025Secondary Market
- Apr 2025Series Unknown • $575M
Traffic Signals
Monthly Visitors
19.2M
Monthly Google Ads Budget
$809.9K
Traffic Source Mix
Search
11.1%
Direct
40.8%
Referral
46.5%
Social
0.3%
Paid
1.1%
Headcount Trend
Current headcount: ~1.2K