2 weeks ago
Global Growth Marketing Manager
Dynata
USA (On-site)Full time$80K/yr – $100K/yr
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Global Growth Marketing Manager
USA (On-site)
$80K/yr – $100K/yrMid Level5+ years expFull time
Posted 2 weeks ago
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Job Summary
Own and optimize global growth campaigns end-to-end across a multi-channel mix to drive pipeline growth and improve funnel conversion, collaborating with Sales and Revenue Operations, and leveraging HubSpot expertise.
- Lead end-to-end planning and reporting of integrated campaigns aligned to business priorities
- Own full-funnel performance and pipeline influence
- Design nurture programs and automate workflows with segmentation and lifecycle stages
Job Description
Responsibilities
- Global Campaign Strategy & Execution
- Lead the end-to-end planning, execution, optimization, and reporting of integrated global growth campaigns aligned to Dynata’s business priorities, target audiences, and revenue goals.
- Build campaigns across a modern B2B+C channel mix, including email, webinars, paid search, paid social, retargeting, content syndication, third-party programs, landing pages, and sales enablement follow-up motions.
- Translate go-to-market priorities into campaign plans with clear objectives, audience segments, messaging themes, channel strategy, conversion paths, timelines, KPIs, and measurable pipeline outcomes.
- Pipeline Growth & Funnel Performance
- Own campaign performance across the full funnel, with a focus on generating high-quality demand, improving MQL-to-SQL conversion, increasing sales-ready engagement, and contributing to marketing-sourced and marketing-influenced pipeline.
- Partner with Sales and Revenue Operations to ensure campaign leads are routed, scored, followed up on, and measured effectively through the funnel.
- Identify friction points in the buyer journey and lead handoff process, then recommend improvements to increase conversion, speed to lead, pipeline velocity, and campaign ROI.
- Lead Nurturing & Marketing Automation
- Design and manage lead nurture and email programs that move prospects through a multi-touch buyer journey, using segmentation, behavioral triggers, personalization, lifecycle stages, and automated workflows.
Requirements
- 5+ years of experience in B2B campaign management, demand generation, growth marketing, or integrated marketing, ideally in a data, technology, SaaS, market research, media, insights, or analytics-driven business.
- Proven ability to build and execute full-funnel, multi-channel campaigns that generate qualified demand and contribute to pipeline growth.
- Advanced HubSpot experience, including campaign building, workflows, nurture programs, segmentation, lifecycle stages, reporting, and attribution.
- Experience working in or alongside Dynamics 365, Salesforce, or a similar CRM, with a strong understanding of lead management, funnel stages, pipeline tracking, and sales handoff workflows.
- Strong understanding of MQL, SQL, opportunity creation, pipeline influence, attribution, conversion rates, and campaign ROI.
- Experience managing email, webinars, paid search, paid social, retargeting, landing pages, content syndication, and third-party demand programs.
- Ability to translate campaign data into insights, recommendations, and optimization plans.
- Strong project management skills with the ability to manage multiple campaigns, deadlines, stakeholders, and vendors at once.
- Excellent cross-functional collaboration skills across marketing, sales, product, web, content, creative, and operations teams.
- Strong creative judgment with the ability to collaborate in Canva, Figma, or similar tools to guide campaign assets, landing page layouts, and visual storytelling.
Preferred
- Experience supporting global campaigns across multiple regions, industries, personas, or business units.
- Experience marketing to enterprise buyers, research leaders, insights teams, media buyers, agencies, brand marketers, or data-driven decision makers.
- Familiarity with market research, first-party data, audience insights, brand lift, advertising effectiveness, or data activation solutions.
- Experience partnering with sales teams on campaign follow-up motions, lead quality feedback, account prioritization, and pipeline reviews.
- Experience using AI tools to support campaign planning, content development, audience research, testing, or performance analysis.
- Experience building campaign dashboards and executive-ready performance summaries.
Dynata
At Dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact. With industry-leading responder accuracy, reliability, and commitment to continuous improvement, Dynata is the trusted foundation for smarter decision-making. We serve more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, and corporate customers in North America, South America, Europe and the Asia-Pacific region. Learn more at www.dynata.com.
Traffic Signals
Monthly Visitors
3.6M
Monthly Google Ads Budget
$3.5K
Traffic Source Mix
Search
4%
Direct
49.1%
Referral
42.5%
Social
0.5%
Paid
3.6%
Headcount Trend
Current headcount: ~4.6K
Marketing Team
Marketing Team Size
748 (16% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$31.5M
Last Raise
$31.5M
Debt Financing, 2 years ago
Funding History
- May 2024Debt Financing • $31.5M
- Jan 2015Private Equity