Responsibilities
- Influencer Marketing: Develop and execute a full-funnel influencer strategy across organic, affiliate, and paid channels – from always-on programming to key product launches and seasonal campaigns
- Oversee creator sourcing, briefing, contracting, negotiating, content feedback, and usage rights at scale
- Develop clear, on-brand creative briefs in partnership with Social and Creative teams that set creators up to produce content that feels authentic and performs
- Build and nurture long-term creator and ambassador partnerships that drive sustained brand advocacy and community growth
- Collaborate cross-functionally with Brand, Paid Media, Creative, and Legal to integrate influencer content into broader marketing initiatives
- Stay ahead of platform trends, creator economy shifts, and competitive activity – and bring smart, disruptive ideas to the table
- Affiliate Marketing: Build and scale a long-term, high-performing affiliate program with a focus on conversion and revenue
- Recruit and activate a strong affiliate portfolio, manage commissions, tracking, and partner communications
- Create competitive commission structures and promotional offers to motivate and retain top-performing partners
- Collaborate with influencers to produce UGC that fuels paid media, email, and web – ensuring creator content works hard across the full funnel
- Manage and optimize affiliate platforms (e.g., Superfiliate) to track performance and payouts accurately
- Performance & Operations: Define KPIs across both channels – including ROAS, GMV, conversion rate, EMV, and engagement – and translate performance data into clear recommendations and optimizations
- Develop frameworks, playbooks, and operational systems to standardize execution across influencer and affiliate programs
- Manage and allocate budgets across initiatives, balancing brand-building and performance goals
- Lead campaign reporting and present learnings and recommendations to cross-functional stakeholders
