Own end-to-end CPA-driven lead generation by optimizing profitable campaigns, surfacing scale and profit drivers, and translating analytics into actionable channel tests and cross-functional execution.

Responsibilities: Drive data-structured optimization: work with analytics to uncover CPA drivers and optimize campaigns.
Responsibilities: Channel expansion: research and test new marketing channels to scale profitable leads.
Responsibilities: Cross-team execution: manage communications between technical and creative teams to implement improvements.

Job Description

Responsibilities: Develop, manage, and optimize successful/profitable marketing campaigns targeting CPA goals
Responsibilities: Uncover campaign scale and profit drivers
Responsibilities: Work with our analytics team to structure data to make optimizations against those drivers
Responsibilities: Manage communications between technical and creative teams
Responsibilities: Analyze reporting, as well as partner insights, to recommend strategic improvements
Responsibilities: Research and test new marketing channels for the company

Requirements: Demonstrated success launching and managing at-scale and profitable lead generation campaigns
Requirements: Strong negotiation ability to achieve efficient results for campaigns
Requirements: Highly analytical with the ability to structure data and analytics to uncover critical insights
Requirements: Deep hands-on experience across various marketing channels
Requirements: Familiarity with 3rd party CPC, CPL, and CPM platforms and networks is a plus
Requirements: Excellent communication and organizational skills
Requirements: Currently managing at-scale financial services lead generation campaigns

Benefits: Comprehensive Health Coverage: Health, dental, and vision insurance for you and your dependents
Benefits: Retirement Plans: 401(k) retirement plan with company matching contributions
Benefits: Paid Time Off: Generous PTO, holidays, and extensive paid product training
Benefits: Professional Development: Opportunities for career growth and advancement within a supportive environment that values employee development
Benefits: Flexible Work Options: Hybrid work arrangements, combining in-office and remote work opportunities

SmartFinancial

3.8 Glassdoor

SmartFinancial is a leading digital insurance marketplace and one of the fastest growing insurance technology companies in the U.S. SmartFinancial is bridging the gap between consumers and insurance providers with data-driven insights powered by its proprietary technology platform, Insurance.io.

Founded in 2012

Newport Beach, California, USA

302 employees (29 in marketing)

www.SmartFinancial.com

75% recommend to a friend

84% CEO approval

Traffic Signals

Monthly Visitors

628.1K

Monthly Google Ads Budget

$802.7K

Traffic Source Mix

13.9%

Direct

48%

Referral

36.4%

Social

0.9%

Paid

0.7%

Headcount Trend

Current headcount: ~302

Marketing Team

Marketing Team Size

28 (9% of company)

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Job Summary

Job Description

SmartFinancial

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

All marketing roles in the US

Media Buyer

B2B Social Media Brand Manager

Digital Marketing Manager

Email Partnerships Manager

Media Buyer

Top 1% of applicants do these two things.

Job Summary

Job Description

SmartFinancial

Traffic Signals

Headcount Trend

Marketing Team

Recent News