Own and execute local field marketing plans while partnering with Operations to meet sales objectives, drive community programs, and analyze performance by channel and time.

Local plan execution and budget management
Field feedback and cross-functional collaboration with Operations

Job Description

Responsibilities

Execute national plans at the local market level with strategic grass root community.
Develop and manage the execution of short-term local business plans (local store marketing) to build and maintain commercial relevance and achieve annual sales plans. Activities include, but are not limited to local promotions, partnerships, store communication and sales training).
Support the execution and management of local store marketing budget to comply with budget parameters, focused around community traffic drivers, community partners and catering.
Provide comprehensive sales analysis by channel, day part, menu family and day of the week to understand business performance and uncover opportunities.
Become the eyes and ears of marketing team at the field level and support relevant local feedback to strengthen program and plan development.
Become a critical partner to local Operations team in developing relevant plans to achieve business objectives.

Requirements

Bachelor’s degree in Business Administration, Marketing, Communication or equivalent required
5+ years field marketing experience
Experience in restaurant marketing required
Background in retail promotional creation and execution required
At least 50% time spent on field required
Fluent in English and Spanish required

Pollo Campero

Pollo Campero started in Guatemala with a prized chicken recipe that has been delighting friends & families since 1971. Fast forward over 50 years later and Pollo Campero's dedication to high quality & flavorful chicken recipes has not changed. Pollo Campero specializes in traditional fried and citrus grilled chicken recipes that can be enjoyed personally or for families to share through dine-in, drive-thru, take out, or delivery. Pollo Campero also has a franchise opportunity that provides its owners with a strong legacy, flavor profile, built-in customer base and proven ability to enter new markets with ease. For more information, visit https://camperofranchise.com/.

Founded in 1971

Dallas, Texas, USA

4.2K employees (119 in marketing)

www.campero.com