Hubbell Gas Utility Solutions (HGUS)

Marketing Data Analyst - Shelton, CT

Shelton, CT (On-site)

Salary Not AvailableMid Level3+ years expContract

Posted 3 months ago

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Job Summary

Own the marketing data lifecycle and governance, aligning data development, product launches, and digital marketing to enable faster, data-driven decision making across product and channel teams.

Marketing Data Infrastructure & Governance: define processes, ensure data health, coordinate MDD workflow, and measure data performance.
Data Enablement for Product & Campaigns: extract, enrich, and synchronize data from STEP/PIM and partner portals to support launches, sales, and marketing.

Job Description

Responsibilities

Product Marketing Data Coordination
Develop and maintain business processes for marketing data development.
Develop and implement enterprise strategies for digital marketing to achieve the evolving corporate vision
Coordinate expanding requirements within the Marketing Data Development (MDD) process.
Oversee resources responsible for data population, quality control, and accuracy, including direct responsibility for enhancing data health.
Define and structure the role of marketing data within the product line addition and product launch processes.
Marketing Data Analysis
Benchmark internal and external data sources to support targeted data delivery (Hubbell, Partners, Competitors), identifying data gaps, opportunities, improvements, and tactical actions.
Analyze channel partner data to identify influence points, enhance collaboration, and improve business processes.
Serve as an expert in data extraction from internal systems (STEP/PIM) and external partner portals, recommending enhancements that support sales growth.
Identify root causes of data issues and develop corrective strategies and long‑term, sustainable solutions.
Establish key performance measures to evaluate and guide data management activities.
Marketing Data Enhancement & Optimization
Conduct analytical reviews to strengthen marketing content, digital assets, and product data quality.
Develop solutions that improve the creation, management, and governance of product attributes.
Enhance product representation across all channels (OHW, eStore, Channel Partners, STEP, IDEA).
Support the development of tactics aimed at product promotion, digital visibility, and sales enablement.
Marketing Data Product Development
Lead spec sheet development, updates, and execution across product lines.
Coordinate pricing alignment with business partners and the eStore to ensure accuracy and consistency.

Hubbell Gas Utility Solutions (HGUS)

For over 125 years, Hubbell Gas Utility Solutions (HGUS) has manufactured and innovated best-in-class electrical and electronic products serving the residential, non-residential, construction, industrial and utility markets. The Hubbell Gas Utility Solutions group (HGUS) brings that same business expertise and spirit of innovation to the natural gas market. Through three industry leaders (Continental Industries, Gas Breaker, Lyall AEC), the HGUS group is positioned to offer the most complete line of products in the industry, from main to meter, including excess flow valves (EFVs), connector fittings, and more. The HGUS group has over 135 years of combined history serving the natural gas industry.

Tulsa, Oklahoma, USA

96 employees (2 in marketing)

www.hubbell.com/continentalindustries/en

Traffic Signals

Monthly Visitors

547.1K

Monthly Google Ads Budget

$7.2K

Traffic Source Mix

49.5%

Direct

41.9%

Referral

Social

0.9%

Paid

0.7%

Headcount Trend

Current headcount: ~96

Marketing Team

Marketing Team Size

1 (1% of company)

Responsibilities

Product Marketing Data Coordination
Develop and maintain business processes for marketing data development.
Develop and implement enterprise strategies for digital marketing to achieve the evolving corporate vision
Coordinate expanding requirements within the Marketing Data Development (MDD) process.
Oversee resources responsible for data population, quality control, and accuracy, including direct responsibility for enhancing data health.
Define and structure the role of marketing data within the product line addition and product launch processes.
Marketing Data Analysis
Benchmark internal and external data sources to support targeted data delivery (Hubbell, Partners, Competitors), identifying data gaps, opportunities, improvements, and tactical actions.
Analyze channel partner data to identify influence points, enhance collaboration, and improve business processes.
Serve as an expert in data extraction from internal systems (STEP/PIM) and external partner portals, recommending enhancements that support sales growth.
Identify root causes of data issues and develop corrective strategies and long‑term, sustainable solutions.
Establish key performance measures to evaluate and guide data management activities.
Marketing Data Enhancement & Optimization
Conduct analytical reviews to strengthen marketing content, digital assets, and product data quality.
Develop solutions that improve the creation, management, and governance of product attributes.
Enhance product representation across all channels (OHW, eStore, Channel Partners, STEP, IDEA).
Support the development of tactics aimed at product promotion, digital visibility, and sales enablement.
Marketing Data Product Development
Lead spec sheet development, updates, and execution across product lines.
Coordinate pricing alignment with business partners and the eStore to ensure accuracy and consistency.