2 months ago
Head of Demand Generation at Vivant
Lean Marketing
Los Angeles, CA (Hybrid)Full time
Marketing jobs
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Head of Demand Generation at Vivant
Los Angeles, CA (Hybrid)
Salary Not AvailableSenior LevelFull time
Posted 2 months ago
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Job Summary
Own the end-to-end demand-gen engine and pipeline strategy, from zero to a $30M marketing-sourced pipeline, with full-funnel execution across outbound, inbound, paid, SEO, events, and partnerships.
- Pipeline ownership: Weekly reporting, defense of targets, and rapid fixes when numbers slip.
- Campaign execution: Lead scoring and MQL/SQL definition with seamless, hands-on execution alongside the team.
- Measurement discipline: CAC and attribution modeling to optimize spend against LTGP goals.
Job Description
Own the end-to-end demand-gen engine and pipeline strategy, from zero to a $30M marketing-sourced pipeline, with full-funnel execution across outbound, inbound, paid, SEO, events, and partnerships.
- Pipeline ownership: Weekly reporting, defense of targets, and rapid fixes when numbers slip.
- Campaign execution: Lead scoring and MQL/SQL definition with seamless, hands-on execution alongside the team.
- Measurement discipline: CAC and attribution modeling to optimize spend against LTGP goals.
Lean Marketing
We help small and medium-sized businesses build or scale their marketing.
Traffic Signals
Monthly Visitors
44.4K
Traffic Source Mix
Search
42.2%
Direct
42.6%
Referral
9%
Social
4.7%
Paid
0.9%
Headcount Trend
Current headcount: ~24
Marketing Team
Marketing Team Size
5 (23% of company)
Median Career Experience
10 years
Median Tenure
2.3 years
