Own the end-to-end growth motion for new verticals by building GTM playbooks, running direct outreach, and orchestrating partnerships and incentive programs to drive adoption.

Define and refine vertical-specific growth playbooks and GTM strategies
Lead outreach, lead qualification, events, and partnerships to convert interest into active users
Coordinate cross-functional efforts to align marketing programs with growth objectives

Job Description

Responsibilities

Conduct direct outreach to potential users and organizations in new verticals (franchise operators, faith communities, adult sports leagues, nonprofits, online communities, and others as BAND expands) to understand their needs and workflows
Identify and map the channels, associations, and networks through which each vertical can be reached
Gather and synthesize intelligence on what's needed to reach product-market fit within each vertical, including product gaps, messaging needs, and adoption barriers
Build and refine vertical-specific growth playbooks as you learn what works, since none currently exist
Design and execute promotional and incentive programs (e.g., referral incentives, early-adopter offers, group incentives) tailored to each vertical's needs
Test and iterate on incentive structures based on adoption and engagement results
Develop go-to-market strategies for new verticals, including target segments, messaging, channels, and rollout sequencing
Execute go-to-market plans directly, adjusting based on early results and on-the-ground learnings
Execute lead generation initiatives including outreach, events, and targeted campaigns within each vertical
Qualify and nurture leads, coordinating with internal teams to convert interest into active organizations and users

Requirements

3-6 years of experience in growth marketing, partnerships, or a related field, ideally including 0→1 market or vertical launch experience
Comfortable operating without an established playbook—building the approach as you learn what works
Experience conducting direct outrach to potential users or organizations to uncover needs and validate demand
Experience designing or running promotional/incentive programs
Experience building go-to-market strategies and executing them hands-on
Experience with lead generation and pipeline management
Experience building strategic or content partnerships
Strong communicator who can build trust quickly across very different audiences (franchise operators, faith leaders, nonprofit leaders, community organizers)
High ownership mindset—comfortable moving from ambiguity to execution independently
Strong attention to detail

NAVER U.Hub

NAVER U.Hub Inc., is a subsidiary of NAVER Corp., a global ICT company, providing South Korea’s #1 search portal “NAVER.” NAVER Search US at NAVER U.Hub develops cutting-edge AI technologies in natural language understanding, machine reasoning, and decision making to provide intelligent, context-aware, and individualized services to customers.

Founded in 2022

Los Angeles, California, USA

18 employees (4 in marketing)

www.navercorp.com/en

Traffic Signals

Monthly Visitors

2.6M

Traffic Source Mix

15.6%

Direct

75.3%

Referral

8.9%

Social

0.2%

Paid

0.1%

Headcount Trend

Current headcount: ~18

Marketing Team

Marketing Team Size

4 (22% of company)

Median Career Experience

3 years

Median Tenure

1.3 years

Marketing Roles Posted (Last 30 Days)

Marketing jobs

BAND - Growth Marketing Specialist

BAND - Product Marketing & Content Specialist

BAND - Growth Marketing Manager

BAND - Marketing & Content Manager

All marketing roles in the US

All marketing roles in the US

BAND - Growth Marketing Specialist

BAND - Product Marketing & Content Specialist

BAND - Growth Marketing Manager

BAND - Marketing & Content Manager

BAND - Growth Marketing Specialist

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

NAVER U.Hub

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

All marketing roles in the US

BAND - Growth Marketing Specialist

BAND - Product Marketing & Content Specialist

BAND - Growth Marketing Manager

BAND - Marketing & Content Manager

BAND - Growth Marketing Specialist

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

NAVER U.Hub

Traffic Signals

Headcount Trend

Marketing Team

Recent News