Lead cross-channel campaigns and budget allocations to drive client acquisition.
Oversee performance, reporting, and tailored insights while mentoring a junior team member.

Job Description

Responsibilities

Lead the development and execution of cross-channel paid strategies (Meta, Google, TikTok, etc.), ensuring every media buy, search and social campaign, and budget allocation contributes directly to wider client acquisition goals.
Constantly optimise account performance by monitoring platform updates, search trends, and algorithm changes, proactively testing and scaling tactics in real time to keep clients ahead of the curve.
Collaborate closely with our creative team, bridging the gap between data and design by translating performance metrics into clear, actionable creative briefs for new ad statics, videos, and hooks.
Line-manage a Paid Media Executive, overseeing their workload and providing the data-driven support, guidance, and mentorship needed to develop their media buying and analytical skills.
Take an active role in team development, running regular 1:1s, fostering a positive performance culture, and ensuring your direct report feels supported, challenged, and inspired.
Deliver comprehensive client reporting, moving beyond basic platform metrics to provide deep-dive analysis, commercial insights, and a clear story of ROI and business growth.
Take ownership of client KPIs, balancing high-level strategic thinking with everyday execution to continuously refine campaigns and consistently meet and exceed targets.

Requirements

3+ years of experience managing paid media campaigns for brands. While agency experience is preferred, you’ll be highly confident working across both Paid Social and Paid Search in a fast-paced, multi-client environment.
A balanced analytical and creative mindset . You don't just love looking at spreadsheets; you understand the psychology of the scroll, how target audiences behave, and how great creative hooks translate into conversions.
A strong communicator and relationship builder. You can confidently talk numbers with senior stakeholders, translate complex data into simple insights for clients, and brainstorm seamlessly with our internal creative specialists.
Excellent technical and media buying skills . You have a proven track record of managing budgets, structure building, and audience targeting across platforms like Meta Ads Manager and Google Ads.
Excellent organisational skills, with the ability to proactively manage multiple projects, ad spend budgets, and client deadlines without missing a beat.
High levels of ambition and drive, with a genuine passion for staying ahead of platform changes, privacy updates, and emerging paid media strategies to deliver maximum impact.
Leadership potential, with the enthusiasm and emotional intelligence to support, guide, and mentor more junior team members as our paid media department continues to grow.

Benefits

For this role, the Company will offer medical coverage, dental, vision, 401k, and paid time off.

The Social Shepherd

2.5 Glassdoor

We're a social-first agency with offices in the UK & US, with a talented team of creative and data-driven marketers.Our core capabilities are Social, Paid, Creative, Influencer, Strategy & Insights.

Founded in 2018

London, England, GBR

74 employees (43 in marketing)

www.thesocialshepherd.com

38% recommend to a friend

Traffic Signals

Monthly Visitors

86.6K

Traffic Source Mix

57.1%

Direct

32.6%

Referral

6.8%

Social

2.3%

Paid

0.9%

Headcount Trend

Current headcount: ~74

Marketing Team

Marketing Team Size

39 (53% of company)

Marketing Roles Posted (Last 30 Days)

Marketing jobs

Paid Media Manager

Performance Creative Designer

Videographer

Social Account Director

Account Director

Google Ads Manager

All marketing roles in the US

All marketing roles in the US

Paid Media Manager

Performance Creative Designer

Videographer

Social Account Director

Account Director

Google Ads Manager

Paid Media Manager

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

The Social Shepherd

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

All marketing roles in the US

Paid Media Manager

Performance Creative Designer

Videographer

Social Account Director

Account Director

Google Ads Manager

Paid Media Manager

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

The Social Shepherd

Traffic Signals

Headcount Trend

Marketing Team

Recent News