9 days ago
Regional Leader of Marketing - NYC
Raising Cane's Chicken Fingers
New York City, NY (On-site)Full time
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Regional Leader of Marketing - NYC
New York City, NY (On-site)
Salary Not AvailableSenior Level8+ years expFull time
Posted 9 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the regional marketing agenda by leading and developing Area Leaders of Marketing, shaping regional plans, sponsorships, and high-profile openings while ensuring brand standards and cross-functional collaboration.
- Lead regional marketing plans and quarterly evaluations.
- Mentor ALMs and drive sponsorship strategy and execution.
- Collaborate with RSO and field teams to rollout campaigns and new programs.
Job Description
Responsibilities
- Recruits, hires, and trains exceptional Area Leaders of Marketing within their region
- Manages a dynamic team of marketers, fostering collaborative and innovative team dynamics
- Supports the individual development of all ALM’s within their region with continued training and development in identified growth areas
- Acts as the regional level expert in marketing by working with the Regional Business Unit team to set regional-level goals and ensuring alignment and communication on all marketing-related initiatives
- Develops and executes regional-level marketing plans annually, re-evaluating quarterly
- Supports Area Leaders of Marketing with the development of restaurant and market-level marketing plans by brainstorming ideas, coaching on plan development, and reviewing and providing feedback on plans
- Supports ALMs with the sponsorship process, including planning, negotiation, and partnership management, ensuring the approved sponsorship process is followed and maximized for the greatest benefit
- Leads the sponsorship process for all high-profile sponsorships
- Ensures all restaurants and markets have marketing support and acts as backup for any support gaps
- Supports ALMs with on- and off-site market-level activities that support the brand and local community
Requirements
- 8+ years of marketing experience; previous experience leading and directing a team preferred
- Field marketing experience in a multi-unit restaurant or retail environment
- Strong people management skills, with a proven record of leading, coaching, and developing a team
- Knowledge and experience in planning and negotiating sponsorships, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact
- Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
- Self-driven, flexible, and highly energetic with strong written and verbal communication skills
- Able to work effectively and efficiently both independently and collaboratively
- Microsoft proficient: Excel, PowerPoint, Outlook and Word
- Able to travel up to 80% within the designated area and required to live within the assigned area
- Able to work nonstandard hours, including nights and weekends, to support events and activities that support that promote the brand and restaurants within the market
Preferred
- Marketing & Communications degree preferred
Benefits
- The total compensation package for this position may also include other elements, including a performance bonus and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Pay is based on location, experience, and qualifications etc.
Raising Cane's Chicken Fingers
4.1 Glassdoor
Founded by Todd Graves in 1996 in Baton Rouge, La., RAISING CANE'S CHICKEN FINGERS has over 800 restaurants in 41 states, with many new restaurants under construction. The company has ONE LOVE®—craveable chicken finger meals—and is continually recognized for its unique business model and customer satisfaction. RAISING CANE'S® vision is to grow restaurants, serving our Customers, all over the world and be the brand for craveable chicken finger meals, a great Crew, cool Culture, and Active Community Involvement.
Founded in 1996
Plano, Texas, USA
20K employees (353 in marketing)
82% recommend to a friend
92% CEO approval
Traffic Signals
Monthly Visitors
3M
Monthly Google Ads Budget
$2.1K
Traffic Source Mix
Search
65.5%
Direct
27.8%
Referral
5%
Social
0.7%
Paid
0.9%
Headcount Trend
Current headcount: ~19.6K
Marketing Team
Marketing Team Size
121 (1% of company)
Median Career Experience
13 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Dominique Flynn
Divisional Vice President of Marketing, Fry Cook & Cashier
At the company for 4 years 2 months
Laura Vanderslice
Director of Digital Marketing
At the company for 1 year 9 months
Lauren Proctor Tychsen
Regional Director of Marketing
At the company for 10 years
Andrés Polk, MBA
Director of Regional Field Marketing
At the company for 3 years 7 months