2 weeks ago
Sr. GTM Operations Manager- Marketing
Pendo
New York City, NY (Hybrid)Full time$135K/yr – $180K/yr
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Sr. GTM Operations Manager- Marketing
New York City, NY (Hybrid)
$135K/yr – $180K/yrSenior Level5+ years expFull time
Posted 2 weeks ago
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Job Summary
Own core Marketing Ops and align campaign flow, data quality, and AI-enabled automation with a cross-functional pod.
- Campaign-to-pipeline workflow ownership and SLA governance
- AI-enabled automation with human-in-the-loop checkpoints
- Marketing pod leadership coordinating AI, Data, and Systems with deep process insight
Job Description
Responsibilities
- Own core Marketing operational work: campaign operations governance, pipeline modeling, and process architecture.
- Own the MOps process layer: lead processing logic, lead source and source detail hierarchy, audience and nurture processors, demand processing workflows, and campaign naming and governance standards.
- Design and improve the full campaign-to-pipeline workflow, from lead creation and routing through SLA governance and MQL processing.
- Partner with Analytics to translate data into clear, actionable recommendations for Marketing leadership.
- Stay deeply embedded in the Marketing org. Decompose how work actually gets done: map the full activity chain behind a campaign, a content workflow, and identify where process gaps are costing pipeline.
- Define what good looks like for data quality and lead flow, surface issues, and work with Business Systems to fix them upstream.
- Act as the Marketing pod lead: coordinate between Marketing and the Business Operations functions (Applied AI, Data Platform, Systems).
- Come with an AI first mindset: Identify automatable microtasks in Marketing workflows and define AI-enabled solutions with clear human-in-the-loop checkpoints.
- Contribute to org-wide GTM Ops initiatives alongside the broader team.
Requirements
- 5+ years of experience in Revenue Operations, Marketing Operations, or GTM Operations within a B2B SaaS environment
- 2+ years Marketing Ops ideal
- Deep familiarity with demand gen motions: pipeline attribution, lead scoring, funnel conversion, and day-to-day marketing programs
- Hands-on MOps experience: owned lead processing logic, nurture programs, source/source detail hierarchies, and demand processing workflows
- Proven ability to own and improve core ops work: campaign operations, and process architecture
- Workflow thinking: decompose marketing work, map to underlying systems, identify process redesign opportunities
- Comfortable in BI tools; able to build reporting that drives decisions
- Salesforce and MAP proficiency: experienced with Marketo, HubSpot, Pardot, Customer.io or similar at a process level
- Ability to identify AI/automation opportunities and define human-in-the-loop checkpoints
- Ability to work cross-functionally with Business Systems, Data, and Applied AI teams
- Exposure to Claude, n8n, Lovable or similar AI/automation tooling
Preferred
- AI-curious mindset
- Experience leading cross-functional initiatives without direct authority
- Experience reengineering marketing operations processes and workflows
Benefits
- Highly competitive, employer-heavy coverage (including $0 premium options)
- strong 401(k) match
- equity
- flexible time off
- Location: Hybrid culture (in-office 3 days per week unless remote)
Pendo
Pendo is an award winning brand and creative agency known for how we think. Through process-driven engagement, we bridge strategic and conceptual thinking, pushing the limits of what brands can be.Since 2015, we've been collaborating with a range of businesses and organizations including retail brands, consumer packaged goods, technology brands, associations, non-profits, and B2B.
Traffic Signals
Monthly Visitors
3K
Traffic Source Mix
Search
30%
Direct
54.2%
Referral
7.6%
Social
6.8%
Paid
1.2%
Headcount Trend
Current headcount: ~5
Marketing Team
Marketing Team Size
1 (20% of company)
Marketing Roles Posted (Last 30 Days)
4