SalaryGuide
SalariesCompaniesJobs
AboutPricingBlogFor Employers

Marketing jobs

5 marketing jobs

Pendo logo
3 hrs ago

VP, Growth Marketing

Pendo

San Francisco, CA (Hybrid)$305K/yr – $330K/yr
Pendo logo
6 weeks ago

Sr. Product Marketing Manager

Pendo

San Francisco, CA (Hybrid)Full time$132K/yr – $175K/yr
Pendo logo
6 weeks ago

Lead Product Marketing Manager - Novus

Pendo

San Francisco, CA (Hybrid)Full time$196K/yr – $249K/yr
Pendo logo
7 weeks ago

Sr. Product Marketing Manager

Pendo

San Francisco, CA (Hybrid)$132K/yr – $175K/yr
Pendo logo
7 weeks ago

Lead Product Marketing Manager - Novus

Pendo

Raleigh, NC (Hybrid)$196K/yr – $249K/yr

All marketing roles in the US

Get alerts for this search

All marketing roles in the US

Get alerts for this search

5 jobs
Pendo logo

VP, Growth Marketing

Pendo

San Francisco, CA (Hybrid)

$305K/yr - $330K/yrIn-houseSenior level12+ years exp.
3 hrs ago
Pendo logo

Sr. Product Marketing Manager

Pendo

San Francisco, CA (Hybrid)

$132K/yr - $175K/yrIn-houseFull-timeSenior level
6 weeks ago
Pendo logo

Lead Product Marketing Manager - Novus

Pendo

San Francisco, CA (Hybrid)

$196K/yr - $249K/yrIn-houseFull-timeSenior level7+ years exp.
6 weeks ago
Pendo logo

Sr. Product Marketing Manager

Pendo

San Francisco, CA (Hybrid)

$132K/yr - $175K/yrIn-houseSenior level
7 weeks ago
Pendo logo

Lead Product Marketing Manager - Novus

Pendo

Raleigh, NC (Hybrid)

$196K/yr - $249K/yrIn-houseSenior level7+ years exp.
7 weeks ago
Pendo logo
Pendo

VP, Growth Marketing

San Francisco, CA (Hybrid)

$305K/yr – $330K/yrSenior Level12+ years exp

Posted 3 hrs ago

  • Job
  • Company
  • Salaries
  • People
  • Audience
  • News
  • Links

Job Summary

Own the complete growth engine from awareness to pipeline, leading demand generation, website performance, analytics, experimentation, lifecycle programs, and product-led growth while partnering across Sales, Product, and executive leadership.

  • Own demand generation and multi-channel programs to build qualified pipeline.
  • Lead website performance, analytics, and a rigorous experimentation system.
  • Drive product-led and lifecycle motions to growth and retention.

Job Description

Responsibilities

  • The Team + The Role
  • Pendo's Growth Marketing team owns the engine that creates predictable, efficient demand across paid, organic, lifecycle, and product-led channels. The team connects marketing strategy, analytics, experimentation, and cross-functional execution to generate qualified pipeline and improve the buyer and user journey.
  • As VP, Growth Marketing, you will lead Pendo's full growth engine from top-of-funnel awareness through qualified pipeline creation. You will own demand generation, website performance, marketing analytics, experimentation, lifecycle programs, and product-led growth motions while partnering closely with Sales, Product, the CMO, the CRO, and the executive team.
  • Remote in the United States
  • What this looks like day-to-day
  • Demand generation and pipeline: Own demand generation strategy and execution across paid search, paid social, SEO/GEO, content-driven acquisition, and multi-channel campaigns. Build programs that generate qualified pipeline and improve the efficiency and predictability of growth.
  • Cross-functional partnership: Partner closely with Sales on pipeline handoff and conversion, with Product on growth features and activation, and with the CMO and CRO on GTM priorities and investment allocation. Bring a clear growth point of view to executive and operator-level decisions.
  • Marketing website performance: Own the marketing website as a core growth asset, including performance, conversion rate optimization, experimentation, lead routing, and continuous improvement of the buyer journey and demo experience. Partner with the CMO, VP of Product Marketing, and design team on UX/UI elements and product page content.
  • Paid creative strategy: Bring a strong point of view on paid creative and partner with the broader marketing team on evergreen paid assets and integrated campaign assets. Ensure the team tracks creative performance and understands why each asset wins or loses.
  • Marketing analytics and attribution: Build and maintain clear attribution models, dashboards, and reporting that give leadership accurate visibility into what drives pipeline and revenue. Use measurement infrastructure to guide prioritization, investment decisions, and budget efficiency.

Requirements

  • 12+ years of experience in growth, demand generation, or revenue marketing within B2B SaaS, including significant leadership across performance channels and product-led or lifecycle motions.
  • Proven track record owning demand generation across paid search, paid social, SEO, pipeline generation, and other growth channels, with measurable pipeline and revenue outcomes at scale.
  • Direct experience managing marketing analytics, attribution, and website performance or conversion optimization.
  • Strong analytical and systems-thinking skills, with the ability to build measurement infrastructure and use data to guide prioritization and investment decisions.
  • Demonstrated ability to lead and scale cross-functional teams while influencing across Product, Marketing, Sales, and Customer Success.
  • Excellent communication skills, with the ability to set clear priorities for executives and operators.
  • You're a builder, not a maintainer.
  • You're AI-curious - genuinely.
  • You're not using AI tools occasionally. You're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to everything — how you approach your work, how you prep, how you communicate, how you think.

Preferred

  • Experience in product analytics, digital adoption, or developer/product tools companies.
  • Background scaling growth in hybrid self-serve and enterprise environments.
  • Experience with SFDC, Omni, Clari, and/or other AI-driven revenue analytics tools.

Benefits

  • Benefits: United States: Highly competitive, employer-heavy coverage including $0 premium options, strong 401(k) match, equity, and flexible time off.
Pendo logo

Pendo

Pendo is an award winning brand and creative agency known for how we think. Through process-driven engagement, we bridge strategic and conceptual thinking, pushing the limits of what brands can be.Since 2015, we've been collaborating with a range of businesses and organizations including retail brands, consumer packaged goods, technology brands, associations, non-profits, and B2B.

Founded in 2015
Vancouver, British Columbia, CAN
5 employees (3 in marketing)
www.pendo.ca

Salaries

Posted range

$305K/yr – $330K/yr

Taken straight from the job posting.

See all Pendo salaries

Marketing Team

Marketing Team Size
1 (20% of company)
Median Tenure
11.8 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
3K
Traffic Source Mix
Search
30%
Direct
54.2%
Referral
7.6%
Social
6.8%
Paid
1.2%

Headcount Trend

Current headcount: ~5

Recent News

Pendo Launches Pendo for Agentforce to Unlock ROI From AI Agents in Salesforce
Oct 14, 2025 • Yahoo Finance
Pendo Unveils Agent Mode: An Agentic Interface That Transforms How Enterprises Use and Act on Software Usage Data
Oct 8, 2025 • Yahoo Finance
Pendo CEO talks vibe coding, IPO market and how to keep your job in the AI age
Sep 23, 2025 • Raleigh News & Observer
Pendo Hires Saurabh Sodani as Chief Development Officer
Aug 14, 2025 • citybiz
Pendo adds to acquisition streak, but don't expect IPO anytime soon
Jul 11, 2025 • The Business Journals
Pendo: Acquisition Of Predictive Analytics Platform Forwrd.ai
Jul 9, 2025 • Pulse 2.0
Exclusive: Pendo buys predictive AI in third acquisition in a year
Jul 8, 2025 • Axios
Pendo Unveils AI Agent Performance Analytics Solution
Jun 17, 2025 • Finovate
Pendo’s Tiffany Chin on Product-Led-Growth & Digital Transformation
May 1, 2025 • DesignRush

Links

www.pendo.caLinkedIn

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.