5 weeks ago
Marketing & Campaign Operations Specialist
Shift Technology
Boston, MA (Hybrid)Full time$65K/yr – $75K/yr
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Marketing & Campaign Operations Specialist
Boston, MA (Hybrid)
$65K/yr – $75K/yrMid Level3+ years expFull time
Posted 5 weeks ago
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Job Summary
Own data-driven marketing operations for a B2B SaaS, aligning HubSpot, Salesforce, and orchestration tools to drive pipeline impact through automated campaigns and standardized processes.
- Marketing Operations: Own data hygiene, lead-to-account mapping, and cross-system handoffs to fuel accurate reporting and faster campaigns.
- Workflow & Data Orchestration: Build scalable campaign automations and choose/implement a data tool of record to enrich marketing and sales data.
- Enablement & Reporting: Standardize processes, train field teams, and own dashboards tracking pipeline, influence, and ROI.
Job Description
Own the marketing operations backbone for a B2B SaaS with data orchestration, campaign automation, and GTM tooling, turning data into pipeline impact.
- Be the go-to marketing expert on all things digital, support field marketing in strategizing, creating, and reporting on all types of digital campaigns (email, display, search, and organic channels).
- Work with brand and project management to templatize as much of the campaign planning process as possible
- Regularly report on campaign performance, implement testing scenarios as needed, document winning strategies, suggest opportunities for improvement, and share results with broader GTM stakeholders
- Build robust campaign workflows and automations that allow for best-in-class digital experiences, personalizations, and insights
- Audit tool utilization across our marketing stack (including Contrast, Asana, Canva, and more), handling user management, integration upkeep, and new tool recommendations
- Manage the lifecycle of marketing data flowing between HubSpot and Salesforce, ensuring strict data hygiene, crisp lead-to-account mapping, and seamless handoff processes
- Research, select, and implement a data orchestration tool of record; ensuring marketing & sales data (contacts, leads, and accounts) are enriched and automated wherever possible
- Work closely with Sales Operations and Sales Enablement to ensure marketing processes are documented and trained, share tool changes, release notes, and digital best practices with field marketing
- Build and own the dashboards that track core marketing metrics (Pipeline, influence, impact, and ROI)
- Act as the primary gatekeeper for the marketing budget. Track monthly media spend (e.g., LinkedIn, Google Ads) and software expenses against our
- Manage the annual planning process
- Translate raw marketing data into strategic insights for leadership, clearly demonstrating how our data orchestration efforts translate to pipeline impact.
Shift Technology
3.9 Glassdoor
About Shift TechnologyShift Technology is the trusted AI partner to the world’s leading insurers. The company’s innovative and explainable AI solutions help insurers reduce fraud and risk, streamline claims processes, and enhance customer experiences. By combining deep insurance expertise with cutting-edge technology, Shift delivers significant business impact and ROI.
Founded in 2013
Paris, Île-de-France, FRA
597 employees (17 in marketing)
75% recommend to a friend
86% CEO approval
Traffic Signals
Monthly Visitors
27K
Monthly Google Ads Budget
$563
Traffic Source Mix
Search
38%
Direct
40.5%
Referral
10.1%
Social
9.8%
Paid
1.1%
Headcount Trend
Current headcount: ~597
Marketing Team
Marketing Team Size
17 (3% of company)
Median Career Experience
19 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
3
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Mike Braatz
Chief Marketing Officer
At the company for 5 years
Grady Behrens
Global Head of Product Marketing
At the company for 4 years 8 months
Catherine Hughes
Head of Culture and People Communications
At the company for 3 years 10 months
Andrea Constantinides
Head of Global Talent Acquisition
At the company for 4 years 7 months
Funding
Total Funding
$320M
Last Raise
$220M
Series D, 4 years ago
Funding History
- Nov 2021Series D
- May 2021Series D • $220M
- Mar 2019Series C • $60M