Own and drive end-to-end growth marketing programs across Scholastic Dollars, Share the Fair, and eWallet while leading cross-functional teams, shaping strategy, testing creative approaches, and delivering measurable performance insights.

Lead multi-channel campaigns and influencer storytelling
Collaborate across product, creative, and operations to execute marketing initiatives
Analyze data and optimize spend to maximize ROI

Job Description

Responsibilities

Strategic Leadership & Campaign Development:
Develop and execute comprehensive marketing strategies to drive improvements in Revenue Per Fair (RPF), redemption of Scholastic Dollars, participation in Share The Fair, revenue driven through OFE, and growing utilization of eWallets.
Utilize growth marketing tactics including digital marketing, email, paid media, on-site promotions, influencers, SMS and more to enhance engagement and drive sales.
Strategize, set, and communicate the annual Scholastic Dollars sales and promotional calendar, ensuring alignment with finance team and business goals.
Cross-Functional Collaboration:
Work closely with Product, Digital Services, Business Strategy, Consumer Insights, Creative, Marketing Strategy and Project Management/Operations teams to ensure seamless execution of marketing initiatives.
Build and maintain effective relationships across the SRE organization, internal key stakeholders as well as external vendors to ensure cohesive campaign execution, including support the execution of growth marketing deliverables, and alignment with marketing strategies.
Customer-Centric Storytelling:
Drive relevance by leveraging influencers, deploying authentic and compelling content and creative, optimized to digital platforms.
Identify testing agenda in partnership with Marketing leadership and build meaningful creative tests that will generate insights and learnings to help inform future campaigns.

Requirements

Minimum of 7+ years of progressive marketing experience, including growth marketing and digital campaign management.
2-4+ years of experience with people management and team direction
Experience with audience definitions, segmentation capabilities and 1P/2P/3P data strategies preferred.
Proven expertise in developing and executing multi-channel marketing strategies, campaigns and tactics.
Strong analytical skills with the ability to derive insights from data to drive decisions.
Excellent communication skills with a focus on storytelling and relationship building.
Demonstrated ability to work collaboratively across departments and manage multiple priorities.
Experience with lifecycle, email and CRM systems and strategies preferred.
Knowledge and proficiency in hands-on keyboard execution, including paid media, platform optimizations and budget management preferred.
Passion for children's literacy and commitment to Scholastic's mission.

Scholastic

3.7 Glassdoor

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of more than 100 years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at www.scholastic.com.You can also visit the Company blog at http://www.oomscholasticblog.com.

Founded in 1920

New York, New York, USA

9.4K employees (1,412 in marketing)

www.scholastic.com?eml=/smd

53% recommend to a friend

67% CEO approval