19 hrs ago
Assistant/ Associate Director, Marketing, Licensing & Fan Engagement- Athletics
Boston College
Massachusetts, USA (Unknown)Full time
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Assistant/ Associate Director, Marketing, Licensing & Fan Engagement- Athletics
Massachusetts, USA (Unknown)
Salary Not AvailableSenior LevelFull time
Posted 19 hrs ago
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Job Summary
Own the planning and execution of Boston College Athletics marketing efforts, leading cross‑sport campaigns, fan engagement, and game‑day experience, while overseeing licensing and NIL initiatives.
- Lead multi-sport marketing strategies and annual plans for basketball and soccer programs
- Oversee licensing programs and NIL initiatives and related partnerships
Job Description
Responsibilities
- Lead and support the development, coordination, and execution of comprehensive marketing and promotional strategies for Boston College Athletics.
- Oversee day-to-day initiatives related to marketing, advertising, fan attendance, fan engagement, and overall game day presentation.
- Manage and execute annual marketing plans for Men’s Basketball, Women’s Basketball, Baseball, Men’s Soccer, and Women’s Soccer, including advertising campaigns, attendance strategies, fan engagement initiatives, and in-game experience programming.
- Provide graphic design support for in-venue and social media needs for assigned sports.
- Administer and oversee the university’s licensing program and the relationship with the licensing agency.
- Manage day-to-day Name, Image, and Likeness (NIL) initiatives and additional new revenue generating platforms, including relationships with LivXP, Athletes Thread and CLLT.
Requirements
- Assistant Director: Some experience in intercollegiate Marketing
- A bachelor’s degree is required
- Strong interpersonal skills including the ability to foster and maintain working relationships with individuals representing other departments within the University, sponsors and prospects, and partners within the Boston College Community.
- Ability to work nights and weekends around athletic events.
- Proven experience with the following applications and web development software: Adobe Photoshop, Microsoft Office programs
- Strong interpersonal, organizational, and communication skills
- Ability to work effectively with college student athletes, athletic staff, University personnel and Alumni
- Ability to lead and inspire others to achieve goals
Benefits
- Tuition remission for Employees
- Tuition remission for Spouses and Children who meet eligibility requirements
- Generous Medical, Dental, and Vision Insurance
- Low-Cost Life Insurance
- Eligibility for both University-Funded 401k and Employer-Sponsored 403b Retirement Plans
- Paid Holidays Annually
- Generous Sick and Vacation Pay
- Additional benefits can be found on https://www.bc.edu/employeehandbook
Boston College
4.2 Glassdoor
The official page of Boston College, a Jesuit Catholic university dedicated to uniting academic excellence with leadership and service to society.
Founded in 2001
Chestnut Hill, Massachusetts, USA
9.3K employees (572 in marketing)
82% recommend to a friend
55% CEO approval
Traffic Signals
Monthly Visitors
2.1M
Monthly Google Ads Budget
$515.2K
Traffic Source Mix
Search
49.3%
Direct
45.7%
Referral
3.8%
Social
0.7%
Paid
0.3%
Headcount Trend
Current headcount: ~9.4K
Marketing Team
Marketing Team Size
433 (5% of company)
Median Career Experience
7 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Rachel Howard
Assistant Director, Annual Giving Direct Marketing
At the company for 3 years 5 months
Wilson Rogers
Assistant Director - Marketing and Fan Engagement
At the company for 4 years 11 months
Audrey Mitchell
Assistant Director of Marketing & Digital Engagement
At the company for 4 years 11 months
Lauren Cleary
Assistant Director, Marketing, Analytics, & Fan Engagement
At the company for 6 years 3 months
Funding
Total Funding
$2.8M
Last Raise
$2.8M
Grant, 1 years ago
Funding History
- Dec 2024Grant
- Jan 2011Grant • $2.8M