4 months ago
Media Buyer
TRANZACT
USA (On-site)Full time$65K/yr – $85K/yr
All marketing roles in the US
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All marketing roles in the US
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Media Buyer
USA (On-site)
$65K/yr – $85K/yrMid Level3+ years expFull time
Posted 4 months ago
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Job Summary
Drive CTV media buying and programmatic strategies to optimize CPL/ROAS in insurance/healthcare/financial services campaigns.
- Must-have: 3+ years in CTV and digital media buying with programmatic platforms
- Standout: Experience using DV360 and robust attribution modeling to show halo effects across channels
Job Description
Responsibilities
- In depth knowledge and experience with programmatic platforms is required; linear TV media buying experience is a plus
- Demonstrated success managing lead gen campaigns and optimizing for efficient CPL and ROAS
- Strong analytical skills with the ability to provide thorough analysis of media performance and recommendations for marketing leadership and business teams
- Proficiency required in Microsoft Office applications, Google Analytics, DV360, and DSP platforms
- Solid negotiation skills with an ability to multi-task and solve problems in a fast-paced environment
- Must be detail-oriented with excellent written and verbal communication skills
- Expertise with attribution models along with an understanding of the halo impact of marketing channels is desired
- CTV marketing experience in insurance, healthcare and financial services is preferred
- Minimum 3 years’ experience in CTV and digital media buying
- Bachelor’s degree in marketing, advertising, media, communications or a related field is required
Requirements
- In depth knowledge and experience with programmatic platforms is required; linear TV media buying experience is a plus
- Demonstrated success managing lead gen campaigns and optimizing for efficient CPL and ROAS
- Proficiency required in Microsoft Office applications, Google Analytics, DV360, and DSP platforms
- Solid negotiation skills with an ability to multi-task and solve problems in a fast-paced environment
- Must be detail-oriented with excellent written and verbal communication skills
- Expertise with attribution models along with an understanding of the halo impact of marketing channels is desired
- Minimum 3 years’ experience in CTV and digital media buying
- Bachelor’s degree in marketing, advertising, media, communications or a related field is required
- Location: Miami, New Jersey or Raleigh based is required
Preferred
- Bilingual (Spanish / English) proficiency preferred but not required
- Linear TV media buying experience is a plus
- CTV marketing experience in insurance, healthcare and financial services is preferred
Benefits
- Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
- Leave Benefits: Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave)
- Retirement Benefits: Savings Plan with annual nonelective company contribution.
TRANZACT
TRANZACT is the market leader in delivering high-volume sales for the top insurance brands in America. We reach millions of consumers a week.We help the leading consumer insurance brands grow quality direct-to-consumer business.TRANZACT has multiple subsidiaries, including Cignium, a software development and technology services company, and TZ Insurance Solutions, a licensed insurance producer. Together, our marketing, technology, and sales operations enable us to produce unrealized gains for our clients.We serve the health, life and property and casualty insurance industries. Our team is made up of more than 1,500 employees spread throughout the Western Hemisphere. We all work together to strengthen our clients’ business and maximize their return on investment.
Traffic Signals
Monthly Visitors
8.9K
Traffic Source Mix
Search
32.6%
Direct
51.7%
Referral
7.2%
Social
7.3%
Paid
1.1%
Headcount Trend
Current headcount: ~1.6K
Marketing Team
Marketing Team Size
40 (3% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Jake Davidow
Chief Marketing Officer
At the company for 3 years 8 months
Kathryn Sloop
VP of Marketing, Creative
At the company for 9 years 10 months
Deborah Cynn
Head of Performance Marketing and Conversion Response Optimization
At the company for 3 years 11 months
Ghassan Murad
Associate Director, Marketing Strategic Capabilities
At the company for 2 years 7 months