3 months ago
Demand Generation Manager
mabl
USA (Hybrid)Full time
Marketing jobs
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Demand Generation Manager
USA (Hybrid)
Salary Not AvailableMid Level2+ years expFull time
Posted 3 months ago
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Job Summary
Drive demand-gen outcomes by owning events, webinars, and automated nurture while partnering with sales to optimize lead quality and campaign ROI.
- Must-have: 2+ years in Demand Gen or Field Marketing (B2B SaaS)
- Standout: Hands-on Marketo/Salesforce, end-to-end campaign ownership
Job Description
Responsibilities
- Optimize the Inbound Funnel: Partner regularly with sales to monitor lead quality, improve follow-up, and gather feedback on campaign effectiveness.
- Execute High-Impact Programs: Own the end-to-end logistics for mabl-hosted events, 3rd-party tradeshows, from venue sourcing to post-show attribution.
- Digital Program Management: Lead the execution of our webinar program and digital events. You’ll build the campaigns in Marketo, coordinate with speakers, and own the promotion strategy.
- Nurture & Database Health: Manage and optimize mabl’s automated email nurture streams. You’ll ensure we are sending the right message to the right person at the right time based on their behavior.
- Performance Reporting: Collaborate with RevOps to socialize ROI for every event and digital program. You’ll use data to decide which programs to scale and which to cut.
- Experimentation: Run A/B tests on landing pages, ad copy, and email subject lines to constantly move the needle on conversion rates.
Requirements
- You have 2+ years of hands-on experience in Demand Gen or Field Marketing (ideally in B2B SaaS).
- You are comfortable "under the hood" of marketing automation. You know how to build a program, track a lead, and pull a report, ideally within Salesforce and Marketo.
- You enjoy partnering with sales. You understand their world and are passionate about giving them the tools and leads they need to hit their quota.
- You can manage a 3rd-party trade show booth, a webinar launch, and an email nurture update simultaneously without breaking a sweat.
- You don\'t just report numbers; you look for the "why" behind the data.
- You work well in a self-driven environment with many team members being remote from your location.
- Some travel is required to support in-person events and tradeshows.
Benefits
- We invest significantly in benefits and perks, including generous parental leave, rich health benefits, and employee wellness and collaboration perks.
- We’ve won a number of awards for our work and culture, including being named to BuiltIn’s Best Places to Work in Boston five times, Boston Globe’s Top Places to Work for DEI, and Business Intelligence’s Excellence in Customer Service Award.
- We value our employees and show our appreciation through rewards and recognition programs, such as our mabl Kudos program and annual Founders Award!
- We embrace hybrid and remote work across the US and around the world!
- We have 80+ mablers spread across the world in 4 countries, 3 continents, and about 18 states.
- Teams get together annually to foster lasting personal relationships and we encourage mablers to visit our Boston office when possible.
mabl
3.8 Glassdoor
mabl leverages AI to streamline test automation across web, mobile, API, accessibility, and performance, empowering teams to innovate quickly and release faster while ensuring high-quality deliveries. Trusted by industry leaders like Microsoft, Charles Schwab, and JetBlue, mabl’s modern, secure, unified platform transforms how teams approach software quality.
Founded in 2016
Boston, Massachusetts, USA
112 employees (10 in marketing)
60% recommend to a friend
72% CEO approval
Traffic Signals
Monthly Visitors
108.6K
Monthly Google Ads Budget
$13.8K
Traffic Source Mix
Search
49.1%
Direct
39.4%
Referral
7.9%
Social
2.1%
Paid
1.4%
Headcount Trend
Current headcount: ~112
Marketing Team
Marketing Team Size
8 (7% of company)
Median Career Experience
17 years
Median Tenure
3.6 years
Funding
Total Funding
$76.1M
Last Raise
$40M
Series C, 4 years ago
Funding History
- Nov 2021Series C • $40M
- May 2020Series Unknown • $6.1M
- Sep 2018Series B • $20M