Owns end-to-end MasterClass Certificates creative strategy and execution, shaping trailers, course promos, social content, and executive presentations, while collaborating with Content, Social, and Product teams; leads with hands-on writing, design, and AI-assisted ideation.

Leads creative strategy and briefs for MasterClass Certificates.
Partners with Content, Social, and Product to ensure creative reflects user needs.

Job Description

Responsibilities

Shape creative strategy and lead execution for MasterClass Certificates , working closely with our GTM lead to align on strategy and briefs. Concept and oversee the work across trailers, course promos, statics, social, lifecycle marketing, and executive presentations.
Lead creative direction on trailers , from concepting on-set capture needs through final edit. Dream up video content that pulls audiences toward a course, even outside of the traditional trailer.
Roll up your sleeves when it counts. Write scripts and copy, shape a rough layout or edit, build your own decks, and stay close to the work, not just directing it.
Sets and holds the creative bar for MasterClass Certificates marketing. That means clear direction on tone, message, and craft across every course launch.
Partner across Content, Social, and Product. Work with the team that shoots the classes, the social team on organic content, and the product team to make sure creative reflects real user needs, not just a marketing brief.
Lead video, design, and copy creative to produce work that stands out. Keep visual identity and brand consistent across every course launch and platform update.
AI is already part of how you create. Use it to speed up ideation and production without losing brand voice or craft.
Present with authority. Pitch creative strategy and rationale to senior leadership and hold the room.

Requirements

8–12 years of experience in creative roles, ideally including both agency and in-house environments.
A portfolio that shows both strategic range and hands-on craft, not just direction of others' work.
Track record of developing and enforcing brand voice and tone standards.
Experience presenting creative strategy directly to senior stakeholders.
Comfortable leading through matrixed or project-based team structures rather than direct reports.
Working fluency with AI creative tools in an active production workflow.
Versatility across copy, visual and art direction, video/trailer direction, and executive presentation materials.

Benefits

equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more).

MasterClass

3.3 Glassdoor

Launched in 2015, MasterClass is the streaming platform where anyone can learn from the world's best. With an annual membership, subscribers get unlimited access to instructors and classes across a wide range of subjects including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Anna Wintour’s office, and Ron Finley’s garden. Get inspired by RuPaul, perfect your pitch with Shonda Rhimes, and discover your inner negotiator with Chris Voss. Each class features about 20 video lessons, at an average of 10 minutes per lesson. You can learn on your own terms — in bite-sized pieces or binge it all at once. Cinematic visuals and close-up, hands-on demonstrations make you feel one-on-one with the instructors, while the downloadable workbooks help reinforce your learning. With MasterClass, you can stream thousands of lessons anywhere, anytime, on mobile, desktop and TV.

Founded in 2015

San Francisco, California, USA

757 employees (162 in marketing)

www.masterclass.com

53% recommend to a friend

65% CEO approval