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Marketing jobs

6 marketing jobs

8 hrs ago

Director of Brand and Community

Camping World

Virginia, IL (On-site)Full time$155K/yr – $238K/yr

3 weeks ago

Paid Search Specialist

Camping World

Chicago, IL (On-site)Full time$57K/yr – $87K/yr

3 weeks ago

Paid Search Specialist

Camping World

Chicago, IL (Unknown)Full time$57K/yr – $87K/yr

2 months ago

Field Marketing Coordinator - Entry Level

Camping World

Lincolnshire, IL (On-site)Full time$57K/yr – $87K/yr

2 months ago

Field Marketing Coordinator

Camping World

Lincolnshire, IL (Unknown)Full time$57K/yr – $87K/yr

2 months ago

Copywriter

Camping World

Chicago, IL (Unknown)Full time$66K/yr – $102K/yr

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Camping World

Director of Brand and Community

Virginia, IL (On-site)

$155K/yr – $238K/yrDirector/ExecutiveFull time

Posted 8 hrs ago

Job Summary

Own and grow Good Sam's brand and creator programs across organic, earned, and paid channels, turning brand strategy into channel plans, leading influencer partnerships, community building, and earned media to drive business growth.

Own creator and influencer program with clear vetting and brand-safety standards
Lead organic social, community, and earned media strategies to extend campaigns and build trust
Collaborate across marketing, creative, and legal to ensure consistent brand storytelling

Job Description

Responsibilities

Brand & Growth
- Help drive growth across channels, making sure brand, creator, community, and earned media work contributes to measurable business growth across Good Sam’s products and services.
- Turn Good Sam’s brand strategy into channel plans so creators, social media, community, and earned media all tell a consistent brand story, each in its own voice.
- Partner with performance marketing and paid media teams on campaign planning, including peak travel seasons and new product launches, so brand and performance goals move together.
- Provide authentic content for paid campaigns, including creator content, member stories, awards, and rankings, that helps people choose Good Sam with confidence.
- Extend major campaigns, events, and cultural moments across creator, social, community, and earned channels so every big idea reaches further than paid media alone.
Creator & Influencer
- Own Good Sam’s creator and influencer program, building a vetted bench of micro and macro partners aligned to brand values, with clear vetting criteria and brand-safety standards.
- Develop in-depth, transparent creator content (especially on YouTube) that genuinely helps travelers make decisions and earns trust with audiences and search.
- Manage the commercial framework with Legal, including contracting, compensation, usage rights, and FTC disclosure compliance.

Requirements

10+ years in brand marketing, social media, communications, or reputation management, including at least 3 years leading teams.
Proven experience running creator and influencer programs and organic social at scale, including contracting, usage rights, and FTC disclosure.
Experience leading earned media and PR, including agency management, media relationships, and crisis communications.
Hands-on experience with review platforms and online community engagement (e.g., Reddit, enthusiast forums), with a strong instinct for what authentic brand participation looks like.
Working knowledge of SEO and how AI search and answer engines source information about brands. Experience improving brand visibility in AI-generated answers is a strong plus.
Experience connecting brand work to performance marketing, with fluency in both brand and performance metrics.
Strong program management skills and the ability to lead several connected initiatives at once.
Calm, sound judgment in public, including handling negative feedback and fast-moving issues.
Strong writer and editor with a creative sensibility and a track record of working closely with creative teams.
Passion for travel, the outdoors, and community storytelling, aligned with the spirit of the open road. RV experience a plus.

Preferred

RV experience a plus
Experience with AI search and answer engines to improve brand visibility is a strong plus

Benefits

In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com

Camping World

3.5 Glassdoor

Since 1966, Camping World has proudly offered specialized products and accessories, expert advice and professional service to recreational vehicle owners and campers. We've grown from a single store in Bowling Green, Kentucky to the nation's largest retailer of RVs, RV accessories and RV-related services. With over 130 SuperCenters nationwide, a full-service call center and comprehensive website featuring thousands of quality products for RVs, camping, towing and outdoor living, Camping World is the premier one-stop-shop for everything RV.Along with RV parts and accessories, we also offer a full selection of new and used RVs for sale; service centers with over 1,900 bays and over 1,600 technicians on staff; over 100 collision centers; RV Spa detail and refurbishment centers; technical advice from knowledgeable experts and hard-to-find parts.As the RV industry leader, Camping World is always looking for new and better ways to enhance your RV and outdoor experience. Camping World is a big place, just like the great outdoors. We make it our mission to equip you for it.

Founded in 1966

Lincolnshire, Illinois, USA

7.5K employees (339 in marketing)

www.campingworld.com

62% recommend to a friend

72% CEO approval

Salaries

Posted range

$155K/yr – $238K/yr

Taken straight from the job posting.

See all Camping World salaries

Marketing Team

Marketing Team Size

151 (2% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$300M

Last Raise

$300M

Post IPO Equity, 1 years ago

Funding History

Oct 2024
Post IPO Equity • $300M
Aug 2013
Series Unknown

Traffic Signals

Monthly Visitors

5.3M

Monthly Google Ads Budget

$491.7K

Traffic Source Mix

49.6%

Direct

39.1%

Referral

5.2%

Social

4.1%

Paid

1.9%

Headcount Trend

Current headcount: ~7.5K

Recent News

Lemonis to Retire Jan. 1, Wagner to Step In at Camping World

Dec 8, 2025 • RVBusiness

Camping World Stadium set to host Cure Bowl, Pop-Tarts Bowl, more

Dec 8, 2025 • FOX 35 Orlando

UCF approves plan to host major bowl games during Camping World Stadium renovation

Dec 5, 2025 • FOX 35 Orlando

Links

www.campingworld.com

X (Twitter)

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Responsibilities

Brand & Growth
- Help drive growth across channels, making sure brand, creator, community, and earned media work contributes to measurable business growth across Good Sam’s products and services.
- Turn Good Sam’s brand strategy into channel plans so creators, social media, community, and earned media all tell a consistent brand story, each in its own voice.
- Partner with performance marketing and paid media teams on campaign planning, including peak travel seasons and new product launches, so brand and performance goals move together.
- Provide authentic content for paid campaigns, including creator content, member stories, awards, and rankings, that helps people choose Good Sam with confidence.
- Extend major campaigns, events, and cultural moments across creator, social, community, and earned channels so every big idea reaches further than paid media alone.
Creator & Influencer
- Own Good Sam’s creator and influencer program, building a vetted bench of micro and macro partners aligned to brand values, with clear vetting criteria and brand-safety standards.
- Develop in-depth, transparent creator content (especially on YouTube) that genuinely helps travelers make decisions and earns trust with audiences and search.
- Manage the commercial framework with Legal, including contracting, compensation, usage rights, and FTC disclosure compliance.

Requirements

10+ years in brand marketing, social media, communications, or reputation management, including at least 3 years leading teams.
Proven experience running creator and influencer programs and organic social at scale, including contracting, usage rights, and FTC disclosure.
Experience leading earned media and PR, including agency management, media relationships, and crisis communications.
Hands-on experience with review platforms and online community engagement (e.g., Reddit, enthusiast forums), with a strong instinct for what authentic brand participation looks like.
Working knowledge of SEO and how AI search and answer engines source information about brands. Experience improving brand visibility in AI-generated answers is a strong plus.
Experience connecting brand work to performance marketing, with fluency in both brand and performance metrics.
Strong program management skills and the ability to lead several connected initiatives at once.
Calm, sound judgment in public, including handling negative feedback and fast-moving issues.
Strong writer and editor with a creative sensibility and a track record of working closely with creative teams.
Passion for travel, the outdoors, and community storytelling, aligned with the spirit of the open road. RV experience a plus.

Preferred

RV experience a plus
Experience with AI search and answer engines to improve brand visibility is a strong plus

Benefits

In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com