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Marketing jobs

11 marketing jobs

4 weeks ago

Director of Social Media

Mall of America

East Rutherford, NJ (On-site)Full time$140K/yr

5 weeks ago

Sr Social Media Strategy Manager

Mall of America

Bloomington, MN (On-site)Full time$76K/yr – $114K/yr

2 months ago

Expo Center Marketing Manager

Mall of America

East Rutherford, NJ (On-site)Full time

2 months ago

Retail Marketing Intern - Fall 2026

Mall of America

Bloomington, MN (Unknown)Seasonal

2 months ago

PR + Social Media Intern - Fall 2026

Mall of America

Bloomington, MN (Unknown)Seasonal

2 months ago

Experiential Events Intern - Fall 2026

Mall of America

Bloomington, MN (On-site)Internship

2 months ago

Retail Marketing Intern - Fall 2026

Mall of America

Bloomington, MN (On-site)Internship

2 months ago

PR + Social Media Intern - Fall 2026

Mall of America

Bloomington, MN (On-site)Internship

3 months ago

Brand Ambassador

Mall of America

East Rutherford, NJ (On-site)Part time

4 months ago

Marketing Manager

Mall of America

East Rutherford, NJ (On-site)Full time

4 months ago

Manager of Retail Marketing

Mall of America

East Rutherford, NJ (On-site)Full time

All marketing roles in the US

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All marketing roles in the US

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11 jobs

Director of Social Media

Mall of America

East Rutherford, NJ (On-site)

$140K/yrIn-houseFull-timeDirector/executive10+ years exp.

4 weeks ago

Sr Social Media Strategy Manager

Mall of America

Bloomington, MN (On-site)

$76K/yr - $114K/yrIn-houseFull-timeSenior level

5 weeks ago

Expo Center Marketing Manager

Mall of America

East Rutherford, NJ (On-site)

In-houseFull-timeMid level4+ years exp.

2 months ago

Retail Marketing Intern - Fall 2026

Mall of America

Bloomington, MN (Unknown)

In-houseSeasonalIntern/new grad

2 months ago

PR + Social Media Intern - Fall 2026

Mall of America

Bloomington, MN (Unknown)

In-houseSeasonalIntern/new grad

2 months ago

Experiential Events Intern - Fall 2026

Mall of America

Bloomington, MN (On-site)

In-houseInternshipIntern/new grad

2 months ago

Retail Marketing Intern - Fall 2026

Mall of America

Bloomington, MN (On-site)

In-houseInternshipIntern/new grad

2 months ago

PR + Social Media Intern - Fall 2026

Mall of America

Bloomington, MN (On-site)

In-houseInternshipIntern/new grad

2 months ago

Brand Ambassador

Mall of America

East Rutherford, NJ (On-site)

In-housePart-timeEntry level

3 months ago

Marketing Manager

Mall of America

East Rutherford, NJ (On-site)

In-houseFull-timeMid level4+ years exp.

4 months ago

Manager of Retail Marketing

Mall of America

East Rutherford, NJ (On-site)

In-houseFull-timeManager3+ years exp.

4 months ago

Mall of America

Director of Social Media

East Rutherford, NJ (On-site)

$140K/yrDirector/Executive10+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the social and influencer engine for American Dream, shaping how organic content, creator partnerships, and earned-media drive brand equity and measurable outcomes across traffic and in-property revenue.

Growth & Partnerships: Build a scalable creator ecosystem and end-to-end influencer program from sourcing to performance review.
Strategic Framework: Define POV, content architecture, and operating models for planning, production, publishing, and community management.
Measurement & Optimization: Tie social and creator activity to traffic, ticket sales, and on-property revenue with weekly/monthly insights.

Job Description

Responsibilities

Define and own American Dream’s organic social and influencer strategy across platforms (Instagram, TikTok, YouTube, X, Reddit, Linkedin, emerging platforms).
Establish and execute a clear point of view on how social drives brand equity, earned media, cultural relevance, and performance outcomes.
Build a scalable creator and influencer ecosystem that supports always-on content, tentpole moments, and commercial priorities.
Set the roadmap for evolving American Dream’s social capabilities, including creator-led storytelling, UGC systems, and emerging platform formats.
Lead, mentor, and develop a high-performing team of social media managers, influencers/creator managers, and content creators.
Define operating models, workflows, and standards for content planning, production, publishing, and community management.
Build internal creator capability and establish clear roles across in-house, freelance, and partner resources.
Foster a culture of experimentation, speed, and accountability grounded in data and insights.
Oversee the end-to-end organic content pipeline, from ideation and production to publishing and optimization.
Own influencer and creator partnerships, from strategy and sourcing to briefing, execution, and performance evaluation.
Maximize earned media impact by designing content, incentives, and creator programs that drive UGC participation and are highly shareable.
Ensure content authentically reflects American Dream’s experiences, attractions, retail, dining, and events.
Partner closely with Paid Media and Performance Marketing to ensure organic and influencer content supports full-funnel objectives.
Collaborate with CRM, Digital, PR, and Events teams to align messaging, timing, and audience strategy.
Establish frameworks for linking social and influencer activity to business KPIs, including traffic, ticket sales, and on-property revenue.
Support paid amplification strategies with creator-led and high-performing organic content.
Define and track success metrics across brand, engagement, earned reach, and revenue impact.
Build weekly and monthly reporting that translate social performance into clear business insights and optimization strategies for senior leadership.
Leverage cultural, platform, and audience insights to continuously optimize strategy and execution.
Champion test-and-learn approaches, using data to inform creative, partnerships, and investment decisions.

Mall of America

3.7 Glassdoor

At 5.6 million square feet, Mall of America® is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; The Escape Game; B&B Theatres + more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on Facebook, Twitter, TikTok and Instagram. Nickelodeon Universe® is a seven-acre park featuring unique attractions and entertainment galore! Meet the Nickelodeon characters, experience new rides like Boots Banana Swing or Fly with Appa + more!

Founded in 1992

Minneapolis, Minnesota, USA

1.1K employees (62 in marketing)

www.mallofamerica.com

70% recommend to a friend

68% CEO approval

Traffic Signals

Monthly Visitors

558.8K

Monthly Google Ads Budget

$254

Traffic Source Mix

59.1%

Direct

34.1%

Referral

4.6%

Social

1.5%

Paid

0.5%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size

46 (4% of company)

Median Career Experience

10 years

Median Tenure

7.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Katie DeVries

Senior Director, Marketing and Experiential Strategy

At the company for 1 year 1 month

Sara Johnson (SJ)

Marketing Director

At the company for 7 years 9 months

Kevin Gadek

Director of Digital Marketing

At the company for 9 years 6 months

Danielle Platek

Senior Marketing Project Manager

At the company for 15 years 4 months

Recent News

Winners and losers of Black Friday 2024

Nov 30, 2024 • Retail Dive

Retailers bank on Black Friday to energize bargain-hungry holiday shoppers

Nov 29, 2024 • The Blade

Is Black Friday still a holiday shopping juggernaut in 2024?

Nov 29, 2024 • Press Telegram

Responsibilities

Define and own American Dream’s organic social and influencer strategy across platforms (Instagram, TikTok, YouTube, X, Reddit, Linkedin, emerging platforms).
Establish and execute a clear point of view on how social drives brand equity, earned media, cultural relevance, and performance outcomes.
Build a scalable creator and influencer ecosystem that supports always-on content, tentpole moments, and commercial priorities.
Set the roadmap for evolving American Dream’s social capabilities, including creator-led storytelling, UGC systems, and emerging platform formats.
Lead, mentor, and develop a high-performing team of social media managers, influencers/creator managers, and content creators.
Define operating models, workflows, and standards for content planning, production, publishing, and community management.
Build internal creator capability and establish clear roles across in-house, freelance, and partner resources.
Foster a culture of experimentation, speed, and accountability grounded in data and insights.
Oversee the end-to-end organic content pipeline, from ideation and production to publishing and optimization.
Own influencer and creator partnerships, from strategy and sourcing to briefing, execution, and performance evaluation.
Maximize earned media impact by designing content, incentives, and creator programs that drive UGC participation and are highly shareable.
Ensure content authentically reflects American Dream’s experiences, attractions, retail, dining, and events.
Partner closely with Paid Media and Performance Marketing to ensure organic and influencer content supports full-funnel objectives.
Collaborate with CRM, Digital, PR, and Events teams to align messaging, timing, and audience strategy.
Establish frameworks for linking social and influencer activity to business KPIs, including traffic, ticket sales, and on-property revenue.
Support paid amplification strategies with creator-led and high-performing organic content.
Define and track success metrics across brand, engagement, earned reach, and revenue impact.
Build weekly and monthly reporting that translate social performance into clear business insights and optimization strategies for senior leadership.
Leverage cultural, platform, and audience insights to continuously optimize strategy and execution.
Champion test-and-learn approaches, using data to inform creative, partnerships, and investment decisions.