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Marketing jobs

5 marketing jobs

12 days ago

Senior Demand Generation Manager

Ascend Learning, LLC

Leawood, KS (Hybrid)Full time$85K/yr – $121K/yr

3 weeks ago

Paid Media Specialist

Ascend Learning, LLC

Leawood, KS (Remote)Full time$63K/yr – $90K/yr

4 weeks ago

Assoc SEO Analyst

Ascend Learning, LLC

Leawood, KS (Remote)Full time$50K/yr – $72K/yr

4 months ago

Sr Manager Product Marketing

Ascend Learning, LLC

USA (Remote)Full time

5 months ago

Sr Manager Product Marketing

Ascend Learning, LLC

USA (Hybrid)Full time

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Ascend Learning, LLC

Senior Demand Generation Manager

Leawood, KS (Hybrid)

$85K/yr – $121K/yrSenior Level8+ years expFull time

Posted 12 days ago

Job Summary

Own end-to-end demand generation programs, from strategy and campaign design to execution and optimization, while partnering with Product Marketing, Lifecycle, Growth, Brand, Sales, and Analytics to drive pipeline and revenue.

Lead cross-functional GTM and ABM initiatives
Build and optimize lead nurturing, scoring, and attribution reporting
Align with Sales and Marketing Ops on lead handoff and revenue metrics

Job Description

Responsibilities

Develop demand generation campaign strategies with Product Marketing and Marketing leadership for key campaigns. Collaborate with Product Marketing, Lifecycle, Growth, and Brand teams on go-to-market execution and customer journey. Lead campaign through execution.
Analyze and assess the effectiveness of B2B marketing efforts across campaigns and channels using reports and dashboards.
Partner with the analytics team to conduct in-depth analysis and attribution reporting to address opportunities and risks.
Oversee A/B testing to identify areas for improvement and optimization.
Provide regular reporting and insights on demand generation efforts to stakeholders, including senior management.
Optimize marketing funnels and customer journeys to maximize lead conversion and revenue generation.
Partner with the Marketing Operations and Lifecycle teams to build and manage lead nurturing and lead scoring programs.
Collaborate with Sales leadership, Sales Operations, and Marketing Operations to ensure seamless lead handoff, alignment on lead qualification, and effective lead management processes.
Facilitate pipeline reviews, maintain sales and marketing playbooks, monitor lead-to-revenue conversion, and incorporate feedback and trends into demand generation strategies and campaign optimization.
Continuously partner with the Product Marketing and Brand team to continuously optimize and improve demand generation strategies and campaigns to drive qualified leads and revenue growth.

Requirements

8+ years of experience in B2B demand generation roles
High proficiency in marketing automation tools (HubSpot preferred) and CRM platforms
Experience with marketing automation, lead management, attribution reporting, and sales and marketing technology platforms
Strong understanding of the digital customer experience and eagerness to leverage innovative and disruptive thinking to enhance demand generation programs
Experience with deep involvement with Sales Leadership and Sales Operations
Excellent analytical skills; ability to synthesize diverse data sets into actionable insights to drive business decisions
Ability to thrive in high accountability environments where marketing contributes to and is charged with driving growth
Strong presentation capability, collaboration, and interpersonal skills
Bachelors degree preferred; High School diploma or equivalency required

Preferred

Knowledge of the education and/or healthcare market a plus

Benefits

Health, dental, and vision insurance
Company paid life Insurance
401(k) with company match
Paid time off and parental leave
Employee assistance program
Other wellness programs such as Headspace and Airvet
Charitable matching program

Ascend Learning, LLC

3.4 Glassdoor

Ascend Learning is a leading healthcare and learning technology company. With products that span the learning continuum, Ascend Learning focuses on high-growth careers in a range of industries, with a special focus on healthcare and other licensure-driven occupations. Ascend Learning products, from testing to certification, are used by physicians, emergency medical professionals, nurses, allied health professionals, certified personal trainers, financial advisors, skilled trades professionals and insurance brokers — people who make our communities healthier, safer and stronger. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.

Founded in 2010

Burlington, Massachusetts, USA

5.9K employees (189 in marketing)

www.ascendlearning.com

57% recommend to a friend

61% CEO approval

Salaries

Posted range

$85K/yr – $121K/yr

Taken straight from the job posting.

See all Ascend Learning, LLC salaries

Marketing Team

Marketing Team Size

189 (3% of company)

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

11K

Traffic Source Mix

22.1%

Direct

41.5%

Referral

29.6%

Social

3.8%

Headcount Trend

Current headcount: ~5.9K

Recent News

Ascend Learning acquires Laudio to expand suite of workforce management tools

Sep 10, 2025 • Mobi Health News

Ascend Learning Acquires Laudio to Enhance Healthcare Workforce Solutions

Sep 9, 2025 • HIT Consultant

Why Ascend Learning Purchased Laudio

Sep 9, 2025 • HCI Innovation Group

Links

www.ascendlearning.com

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Responsibilities

Develop demand generation campaign strategies with Product Marketing and Marketing leadership for key campaigns. Collaborate with Product Marketing, Lifecycle, Growth, and Brand teams on go-to-market execution and customer journey. Lead campaign through execution.
Analyze and assess the effectiveness of B2B marketing efforts across campaigns and channels using reports and dashboards.
Partner with the analytics team to conduct in-depth analysis and attribution reporting to address opportunities and risks.
Oversee A/B testing to identify areas for improvement and optimization.
Provide regular reporting and insights on demand generation efforts to stakeholders, including senior management.
Optimize marketing funnels and customer journeys to maximize lead conversion and revenue generation.
Partner with the Marketing Operations and Lifecycle teams to build and manage lead nurturing and lead scoring programs.
Collaborate with Sales leadership, Sales Operations, and Marketing Operations to ensure seamless lead handoff, alignment on lead qualification, and effective lead management processes.
Facilitate pipeline reviews, maintain sales and marketing playbooks, monitor lead-to-revenue conversion, and incorporate feedback and trends into demand generation strategies and campaign optimization.
Continuously partner with the Product Marketing and Brand team to continuously optimize and improve demand generation strategies and campaigns to drive qualified leads and revenue growth.

Requirements

8+ years of experience in B2B demand generation roles
High proficiency in marketing automation tools (HubSpot preferred) and CRM platforms
Experience with marketing automation, lead management, attribution reporting, and sales and marketing technology platforms
Strong understanding of the digital customer experience and eagerness to leverage innovative and disruptive thinking to enhance demand generation programs
Experience with deep involvement with Sales Leadership and Sales Operations
Excellent analytical skills; ability to synthesize diverse data sets into actionable insights to drive business decisions
Ability to thrive in high accountability environments where marketing contributes to and is charged with driving growth
Strong presentation capability, collaboration, and interpersonal skills
Bachelors degree preferred; High School diploma or equivalency required

Preferred

Knowledge of the education and/or healthcare market a plus

Benefits

Health, dental, and vision insurance
Company paid life Insurance
401(k) with company match
Paid time off and parental leave
Employee assistance program
Other wellness programs such as Headspace and Airvet
Charitable matching program