Own the local social storytelling engine for a Boston magazine, turning on-location shoots into a cohesive Instagram presence while collaborating with editors, sales, and events to integrate branded content.

Content Production: shoot and edit on-location for Instagram and short-form video, ensuring brand-consistent visuals.
Platform Ownership: manage the Instagram grid, posting cadence, captions, and audience engagement to grow followers and reach.
Collaboration & Adaptation: align with editorial and sales teams on features, sponsored posts, and trend-based formats to stay relevant.

Job Description

Responsibilities

Get out into Greater Boston and create original content—photos, Reels, short-form video, and stories—on location.
Run our Instagram handles day-to-day: designing and posting Reels, carousels, stories; drafting captions; engaging with our audience positively; fielding DMs.
Collaborate with editors and contributors to conceive and to execute social storytelling projects spun off our print magazine, including features and franchise packages (Top Restaurants, Best of Boston).
Independently manage these projects from concept to completion.
Post and adapt video content for Facebook and other video platforms, tailoring each piece to the format and audience.
Own the look of the Instagram grid—maintain a consistent, on-brand visual style so the whole feed feels intentional and cohesive.
Grow our following and reach through content people genuinely want to share.
Partner with the sales team on paid and sponsored posts: advise on creative, make sure branded content fits our voice and visual standards, and keep the grid looking clean even with a mix of paid placements.
Track what’s working—follower growth, reach, engagement—and use it to sharpen the content plan and posting schedules.
Stay on top of platform trends, audio, and formats, and move quickly to adapt and act on them.

Requirements

Proven experience running social media for a brand, publication, business, or creator—with a portfolio or accounts you can show us.
Strong hands-on content creation skills: shooting and editing short-form video and photos on a phone and/or camera; using visual templates (InDesign, PhotoShop) for social graphics; independently placing text on photos
A sharp eye for visual consistency and brand identity.
Deep, current knowledge of platform-specific best practices (posting cadence, algorithm shifts, format trends) across Instagram, Facebook, LinkedIn, Threads, and more, including what drives reach and engagement.
A demonstrated track record of self-managing projects from concept to completion, including meeting deadlines without requiring ongoing follow-up.
Self-starter energy: you don’t wait for press releases to tell you what to shoot—you see the city, and the stories in our magazine, as endless opportunities for social storytelling.
Strong written communication skills.
Comfortable being out in the field, on your feet, and working flexible hours when the assignment calls for it (evenings/weekends as needed).
The ability to plan ahead—hearing what stories are coming up in the magazine and mapping out social coverage as the issue closes.
Great instincts for captions, voice, and what resonates with a local audience.
Collaborative—able to work closely with editorial, sales, marketing, and events teams.
Familiarity with editing tools and basic audience analytics (e.g. Sprout Social) and/or a willingness to learn proactively.
Sense of humor (non-negotiable)

Nice to have

Knowledge of Greater Boston—its neighborhoods, scenes, and what’s happening.
Experience with paid social or working alongside a sales/advertising team.
Experience with Adobe applications

Boston Globe Media

Boston Globe Media is New England's largest newsgathering organization -- and much more. We are committed to being an indispensable, trusted, reliable source of round-the-clock information. Through the powerful journalism from our newsroom, engaging content from our content marketing studio, or through targeted advertising solutions, brands and marketers rely on us to reach highly engaged, educated and influential audiences through a variety of media and experiences.Subscribe at bostonglobe.com/subscribeJob opportunities at bostonglobemedia.com/careers

Boston, Massachusetts, USA

1.2K employees (686 in marketing)

www.bostonglobemedia.com

Traffic Signals

Monthly Visitors

28.3K

Monthly Google Ads Budget

$99

Traffic Source Mix

34.8%

Direct

53.9%

Referral

5.7%

Social

Paid

0.6%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size

593 (48% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$390K

Last Raise

$390K

Grant, 3 years ago

Funding History

Feb 2023
Grant • $390K

Recent News

The Boston Globe's High School Sports Team Launches Weekly Newsletter to Enhance High School Sports Coverage

Nov 19, 2025 • PR Newswire

Boston Globe launches biz newsletter

Nov 13, 2025 • Talking Biz News

Boston Globe Sports Report

Nov 13, 2025 • The Boston Globe

Responsibilities

Get out into Greater Boston and create original content—photos, Reels, short-form video, and stories—on location.
Run our Instagram handles day-to-day: designing and posting Reels, carousels, stories; drafting captions; engaging with our audience positively; fielding DMs.
Collaborate with editors and contributors to conceive and to execute social storytelling projects spun off our print magazine, including features and franchise packages (Top Restaurants, Best of Boston).
Independently manage these projects from concept to completion.
Post and adapt video content for Facebook and other video platforms, tailoring each piece to the format and audience.
Own the look of the Instagram grid—maintain a consistent, on-brand visual style so the whole feed feels intentional and cohesive.
Grow our following and reach through content people genuinely want to share.
Partner with the sales team on paid and sponsored posts: advise on creative, make sure branded content fits our voice and visual standards, and keep the grid looking clean even with a mix of paid placements.
Track what’s working—follower growth, reach, engagement—and use it to sharpen the content plan and posting schedules.
Stay on top of platform trends, audio, and formats, and move quickly to adapt and act on them.

Requirements

Proven experience running social media for a brand, publication, business, or creator—with a portfolio or accounts you can show us.
Strong hands-on content creation skills: shooting and editing short-form video and photos on a phone and/or camera; using visual templates (InDesign, PhotoShop) for social graphics; independently placing text on photos
A sharp eye for visual consistency and brand identity.
Deep, current knowledge of platform-specific best practices (posting cadence, algorithm shifts, format trends) across Instagram, Facebook, LinkedIn, Threads, and more, including what drives reach and engagement.
A demonstrated track record of self-managing projects from concept to completion, including meeting deadlines without requiring ongoing follow-up.
Self-starter energy: you don’t wait for press releases to tell you what to shoot—you see the city, and the stories in our magazine, as endless opportunities for social storytelling.
Strong written communication skills.
Comfortable being out in the field, on your feet, and working flexible hours when the assignment calls for it (evenings/weekends as needed).
The ability to plan ahead—hearing what stories are coming up in the magazine and mapping out social coverage as the issue closes.
Great instincts for captions, voice, and what resonates with a local audience.
Collaborative—able to work closely with editorial, sales, marketing, and events teams.
Familiarity with editing tools and basic audience analytics (e.g. Sprout Social) and/or a willingness to learn proactively.
Sense of humor (non-negotiable)

Nice to have

Knowledge of Greater Boston—its neighborhoods, scenes, and what’s happening.
Experience with paid social or working alongside a sales/advertising team.
Experience with Adobe applications