19 hrs ago
Enterprise Marketing Manager, Events & Tradeshows
Dentsply Sirona, Inc
Charlotte, NC (Hybrid)Full time$94K/yr – $115K/yr
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Enterprise Marketing Manager, Events & Tradeshows
Charlotte, NC (Hybrid)
$94K/yr – $115K/yrSenior Level3+ years expFull time
Posted 19 hrs ago
Job Summary
Own and drive the North America commercial event strategy, managing a comprehensive event portfolio and end-to-end lifecycle to maximize ROI while coordinating with Sales and Marketing to ensure aligned, customer-focused execution.
- Define and prioritize the event portfolio and investment framework.
- Collaborate cross-functionally to measure success and deliver consistent event messaging.
Job Description
Responsibilities
- Define and lead the North America commercial event strategy aligned to annual business objectives and commercial priorities.
- Establish a clear event portfolio strategy including tradeshows, regional events, customer education programs, roadshows, dealer events, and flagship experiences.
- Develop event investment recommendations and prioritization frameworks to maximize commercial impact and ROI.
- Identify emerging event trends, customer engagement opportunities, and best practices that elevate the customer experience.
- Lead marketing communications for DS World and other high-priority events.
- Define how Dentsply Sirona shows up at events and create a consistent standard for execution excellence.
- Develop and maintain the event playbook, experience standards, governance processes, and operational frameworks.
- Design the end-to-end customer experience across the entire event lifecycle: Pre-event engagement; Event experience; Post-event follow-up and nurturing.
- Collaborate across business units to ensure event messaging is aligned and customer-focused.
- Support continuing education initiatives with effective journey-based communications.
Requirements
- Bachelor’s degree in marketing, communications, business, or related field.
- 3+ years of experience in Marketing/Communications role, preferably within a global, matrixed organization or regulated industry (medical device, pharmaceutical, healthcare, or technology).
- Understanding of experience-based marketing events and event-based demand generation activities.
- Demonstrated experience managing complex go-to-market execution plans across multiple channels and working with internal and external stakeholders.
- Understanding and ability to deliver clear marketing funnel activities with attribution, inclusive of short- and long-term campaign execution.
- Strong project management and organizational skills with exceptional attention to detail.
- Excellent communication and interpersonal abilities; comfortable interfacing with senior executives and cross ‑ functional teams.
- Proven budget management and vendor negotiation experience.
- Ability to travel 10-20% as required.
Dentsply Sirona, Inc
3.5 Glassdoor
A Global Total Solutions ProviderDentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, empowering dental professionals to provide better, safer and faster dental care. Our products and solutions include leading positions and platforms across consumables, equipment, technology, and specialty products. Dentsply Sirona is one global team that brings out the best in our people, lives and breathes high performance and personal accountability, acts with uncompromising integrity, improves the practice of dentistry with an unrelenting commitment to our customers and demonstrates a passion for innovation that shapes the dental industry.As The Dental Solutions CompanyTM Dentsply Sirona’s comprehensive solutions offering includes leading product brands across consumables, equipment, technology and specialty products. With the broadest clinical education platform and an unparalleled commitment to R&D in dentistry, our mission and vision guide us to continuously aim higher, support our customers and advance patient care around the world.Dentsply Sirona’s Global Headquarters is located in Charlotte, North Carolina. Our shares are listed in the United States on NASDAQ under the symbol XRAY. We care about your privacy - you can view our Privacy Policy here: http://www.dentsplysirona.com/privacy.
Charlotte, North Carolina, USA
11K employees (875 in marketing)
63% recommend to a friend
49% CEO approval
Salaries
Posted range
$94K/yr – $115K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
576 (5% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$550M
Last Raise
$550M
Post IPO Debt, 10 months ago
Funding History
- Jun 2025Post IPO Debt • $550M
Traffic Signals
Monthly Visitors
505.3K
Monthly Google Ads Budget
$1.7K
Traffic Source Mix
Search
51.2%
Direct
38.9%
Referral
6%
Social
2.4%
Paid
1.4%
Headcount Trend
Current headcount: ~11.2K