Own the US commercial marketing strategy for Wellspect continence care and lead lifecycle growth across Surity, LoFric, and Navina, including channel expansion, launches, and digital engagement.

Define portfolio growth strategies, positioning, and value propositions aligned to healthcare providers, DME, distributors, and direct-to-patient channels.
Drive cross-functional commercialization, channel partnerships, and digital marketing initiatives to accelerate adoption and market share.

Job Description

Responsibilities

Leads the development and execution of the U.S. commercial marketing strategy across the Wellspect continence care portfolio, including Surity (urinary incontinence), LoFric (urinary retention), and Navina (bowel management).
Develops portfolio growth strategies, product positioning, customer segmentation, and value propositions that drive commercial performance across healthcare provider, DME, distributor, and direct-to-patient channels.
Translates customer insights, market dynamics, competitive intelligence, and business objectives into actionable marketing strategies and portfolio priorities.
Identifies new market opportunities and recommend strategic initiatives to accelerate market penetration, customer acquisition, and long-term portfolio growth.
Leads commercialization planning and execution for new product launches, line extensions, and lifecycle management initiatives, ensuring successful adoption across all customer segments.
Develops and continuously refines product positioning, messaging, competitive differentiation, and customer value propositions across the portfolio.
Partners with Sales to develop channel-specific growth strategies, customer engagement plans, and commercial initiatives that increase adoption and market share.
Develops strategic relationships with key DME partners and identify opportunities to strengthen channel performance and customer access.
Builds and maintains relationships with key opinion leaders (KOLs), healthcare professionals, advocacy organizations, professional societies, and strategic industry partners to strengthen Wellspect's market presence.
Leads digital marketing and e-commerce strategy, including website optimization, content strategy, lead generation, customer journey optimization, conversion, and ongoing digital experience improvements.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, Digital Marketing, Public Relations, or a related field.
Master's degree in Business Administration (MBA) with a concentration in Marketing preferred
At least 6+ years of experience in global marketing and product management, with a focus on commercialization excellence (medical device sector or pharmaceuticals expertise is a plus).
Proficient with CRM, marketing automation, analytics, and commercial systems, including Salesforce, Marketing Cloud, and Microsoft Office applications
Experience expanding distribution channels, including Durable Medical Equipment (DME) networks, while developing and growing strategic customer and key account relationships.
Experience developing accurate sales forecasts and collaborating with cross-functional teams to optimize inventory planning, product availability, and demand management.
Experience promoting a culture of accountability and ensuring organizational policies, processes, and expectations are effectively communicated and reinforced across teams.
Proven experience leading product lifecycle management, portfolio strategy, product positioning, value proposition development, pricing support, and successful commercialization of new products.
Experience building strategic partnerships with key opinion leaders (KOLs), healthcare organizations, advocacy groups, professional societies, media partners, and external agencies to strengthen market presence and support commercial objectives.
Experience partnering on demand planning, inventory forecasting, financial planning, and commercial decision-making to support sustainable business growth.

Preferred

Master’s degree in Business Administration (MBA) with a concentration in Marketing preferred
Experience with Brightree and M3 is preferred
Familiarity with DME workflows, reimbursement processes, and healthcare distribution systems is highly desirable

Dentsply Sirona, Inc

3.5 Glassdoor

A Global Total Solutions ProviderDentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, empowering dental professionals to provide better, safer and faster dental care. Our products and solutions include leading positions and platforms across consumables, equipment, technology, and specialty products. Dentsply Sirona is one global team that brings out the best in our people, lives and breathes high performance and personal accountability, acts with uncompromising integrity, improves the practice of dentistry with an unrelenting commitment to our customers and demonstrates a passion for innovation that shapes the dental industry.As The Dental Solutions CompanyTM Dentsply Sirona’s comprehensive solutions offering includes leading product brands across consumables, equipment, technology and specialty products. With the broadest clinical education platform and an unparalleled commitment to R&D in dentistry, our mission and vision guide us to continuously aim higher, support our customers and advance patient care around the world.Dentsply Sirona’s Global Headquarters is located in Charlotte, North Carolina. Our shares are listed in the United States on NASDAQ under the symbol XRAY. We care about your privacy - you can view our Privacy Policy here: http://www.dentsplysirona.com/privacy.

Charlotte, North Carolina, USA

11K employees (875 in marketing)

www.dentsplysirona.com

63% recommend to a friend

49% CEO approval

Traffic Signals

Monthly Visitors

505.3K

Monthly Google Ads Budget

$1.7K

Traffic Source Mix

51.2%

Direct

38.9%

Referral

Social

2.4%

Paid

1.4%

Headcount Trend

Current headcount: ~11.2K

Marketing Team

Marketing Team Size

576 (5% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$550M

Last Raise

$550M

Post IPO Debt, 10 months ago

Funding History

Jun 2025
Post IPO Debt • $550M

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