Own multi-program marketing with cross-unit partnership, guiding audience targeting and campaign strategy across events, education offerings, and industry partnerships.

Campaign planning and cross-functional collaboration to align with revenue and engagement goals.
Audience segmentation and channel mix across email, web, paid media, social, and content to drive registrations and retention.

Job Description

Responsibilities

Develop, recommend and execute integrated marketing strategies for ASM meetings, scientific programs, education offerings, industry partnerships, and other assigned program portfolios, exercising independent judgement to align marketing priorities with organizational objectives, revenue goals, audience growth, and engagement outcomes.
Serve at the lead marketing partner for assigned internal business units, evaluating program goals and business needs to develop marketing plans, campaign timelines, audience strategies, channel recommendations, and measurable performance targets.
Plan, manage, and optimize multi-channel marketing campaigns across email, web, paid media, social media, digital advertising, content marketing, and other relevant channels to support audience acquisition, registration, engagement, retention, and conversion.
Oversee email marketing strategy and execution, including campaign calendars, list segmentation, automation, nurture journeys, testing, personalization, performance tracking, and recommendations for campaign optimization.
Manage marketing-related website and digital content updates for assigned programs, ensuring content is current, accurate, optimized for usr experience and conversion, and aligned with ASM brand and messaging standards.
Develop audience segmentation and targeting strategies for key stakeholder groups, including scientists, meeting attendees, learners, members, industry partners, early-career professionals, international audiences, and other emerging or priority segments.
Support growth of ASM’s industry partner programs through targeted marketing campaigns, audience development strategies, audience development strategies, lead generation support, and market intelligence.
Evaluate audience data, market trends, campaign performance, and stakeholder feedback to identify opportunities for growth, retention, engagement, and revenue generation.
Partner with internal stakeholders, creative resources, external agencies, consultants, and vendors to develop campaign assets, messaging, digital content, advertising plans, and promotional materials that are accurate, audience-focused, brand0aligned, and delivered on schedule.
Collaborate cross-functionally with meetings, education, scientific programs, membership, publishing, business development, communications and other teams to ensure coordinated planning, consistent messaging, and successful execution of marketing initiatives.

ASM

3.4 Glassdoor

At ASM, we’re shaping the future at the atomic level. We enable the next generation of microchips by empowering leading semiconductor manufacturers with advanced wafer processing equipment. Through our mastery of thin-film deposition, we create the innovative tools and solutions that shape the materials at the heart of tomorrow’s technology – powering everything from AI and next-generation healthcare to cloud computing and smarter, more energy-efficient devices. With over 4,600 people representing more than 60 nationalities across 15 locations worldwide, we’re united by one ambition: to stay ahead of what’s next. And with research centers in seven countries and nearly a quarter of our people and profits devoted to research and development, excellence is our baseline, not our finish line. Our pioneering thin-film deposition technologies – like atomic layer deposition, epitaxy, silicon carbide, chemical vapor deposition and vertical furnaces – help our customers push the limits of performance, speed, and efficiency. Our strong patent portfolio, flat organization, and agile way of working enable fast collaboration, global mobility, and a competitive edge far beyond our scale. Every day, we work to make integrated circuits smaller, faster, more energy-efficient, and more powerful. Together, we’re advancing technologies that unlock new potential and improve lives. Ready to become a master of atomic layering? Explore opportunities on our careers page or in the “Jobs” tab here on LinkedIn.

Founded in 1968

Almere, Flevoland, NLD

2.6K employees

www.asm.com

58% recommend to a friend

51% CEO approval

Traffic Signals

Monthly Visitors

152.4K

Traffic Source Mix

39.4%

Direct

46.4%

Referral

6.9%

Social

6.3%

Paid

0.9%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Roles Posted (Last 30 Days)

Recent News

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Nov 13, 2025 • Traders Union

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Oct 30, 2025 • De Telegraaf

Responsibilities

Develop, recommend and execute integrated marketing strategies for ASM meetings, scientific programs, education offerings, industry partnerships, and other assigned program portfolios, exercising independent judgement to align marketing priorities with organizational objectives, revenue goals, audience growth, and engagement outcomes.
Serve at the lead marketing partner for assigned internal business units, evaluating program goals and business needs to develop marketing plans, campaign timelines, audience strategies, channel recommendations, and measurable performance targets.
Plan, manage, and optimize multi-channel marketing campaigns across email, web, paid media, social media, digital advertising, content marketing, and other relevant channels to support audience acquisition, registration, engagement, retention, and conversion.
Oversee email marketing strategy and execution, including campaign calendars, list segmentation, automation, nurture journeys, testing, personalization, performance tracking, and recommendations for campaign optimization.
Manage marketing-related website and digital content updates for assigned programs, ensuring content is current, accurate, optimized for usr experience and conversion, and aligned with ASM brand and messaging standards.
Develop audience segmentation and targeting strategies for key stakeholder groups, including scientists, meeting attendees, learners, members, industry partners, early-career professionals, international audiences, and other emerging or priority segments.
Support growth of ASM’s industry partner programs through targeted marketing campaigns, audience development strategies, audience development strategies, lead generation support, and market intelligence.
Evaluate audience data, market trends, campaign performance, and stakeholder feedback to identify opportunities for growth, retention, engagement, and revenue generation.
Partner with internal stakeholders, creative resources, external agencies, consultants, and vendors to develop campaign assets, messaging, digital content, advertising plans, and promotional materials that are accurate, audience-focused, brand0aligned, and delivered on schedule.
Collaborate cross-functionally with meetings, education, scientific programs, membership, publishing, business development, communications and other teams to ensure coordinated planning, consistent messaging, and successful execution of marketing initiatives.