Owns game-day marketing plans, run-of-show, and on-site promotions.
Must-have: knowledge of design/video tools (Photoshop, Premiere) and media coordination.
Standout: multi-sport scope with student staff management and formal game-day runs.

Job Description

Responsibilities

Oversee Men’s Soccer or Women’s Lacrosse or Ice Hockey – Specific tasks include working with coaching staff to develop their goals for the season. Determining those goals and then creating a marketing plan with theme days, giveaways etc.. Creating script and run of show for each game, managing intern staff, communicating with game day staff (PA, DJ etc..), creating graphics and videos for videoboards and social media.
Secondary at Football, Basketball, Men’s Lacrosse – assisting sport leads with game day duties- on field promotions, pregame quad set up, videoboard graphics and videos, intern management, social media management etc.
Collaborate on social media marketing channel on X and Facebook.
Collaborate and create email marketing campaigns with staff to promote each sport.
Assist with management of Otto’s Kids Club with membership packs, activations on game day, Facebook page etc.. Student intern staffing – training, scheduling and managing them on game day to lead promotions- t-shirt tosses, contestant selection etc.
Other duties as assigned.

Requirements

Knowledgeable in design and video creation software – Photoshop, Premiere, etc.
Organization, Communication, Commitment.
Knowledgeable in Microsoft Excel, PowerPoint to build scripts and rundowns.

Preferred

4-year degree preferred.
Sport marketing game day experience preferred.

Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience. The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://syracuse.edu.

Founded in 2011

Syracuse, New York, USA

10K employees (645 in marketing)

syracuse.edu

Traffic Signals

Monthly Visitors

1.4M

Monthly Google Ads Budget

$841.2K

Traffic Source Mix

38%

Direct

54.2%

Referral

5.7%

Social

Paid

0.9%

Headcount Trend

Current headcount: ~10K

Marketing Team

Marketing Team Size

399 (4% of company)

Median Career Experience

10 years

Median Tenure

2.9 years

People

Marketing Leadership

Jason Phenicie

Associate Vice President for Advancement Communications and Marketing

At the company for 2 years 2 months

Lisa Andreotta

Senior Associate Vice President Operations - Marketing

At the company for 8 years 4 months

Karen Zeitlin Velardi

Director of Marketing Strategy

At the company for 3 years 5 months

Brandon E. Smith

Executive Director, Marketing Strategy

At the company for 7 years 6 months

Funding

Total Funding

$77.7M

Last Raise

$3M

Grant, 1 years ago

Funding History

Dec 2024
Grant • $3M
Sep 2024
Grant • $1.9M
Sep 2022
Grant • $60M

Recent News

’Cuse, Pitt Clash on Homecoming

Oct 13, 2025 • Syracuse University Athletics

Syracuse Drops Series Finale to #7 Quinnipiac

Oct 12, 2025 • Syracuse University Athletics

'Cuse Welcomes No.25 Southern Methodist to the Pitch

Oct 10, 2025 • Syracuse University Athletics

Responsibilities

Oversee Men’s Soccer or Women’s Lacrosse or Ice Hockey – Specific tasks include working with coaching staff to develop their goals for the season. Determining those goals and then creating a marketing plan with theme days, giveaways etc.. Creating script and run of show for each game, managing intern staff, communicating with game day staff (PA, DJ etc..), creating graphics and videos for videoboards and social media.
Secondary at Football, Basketball, Men’s Lacrosse – assisting sport leads with game day duties- on field promotions, pregame quad set up, videoboard graphics and videos, intern management, social media management etc.
Collaborate on social media marketing channel on X and Facebook.
Collaborate and create email marketing campaigns with staff to promote each sport.
Assist with management of Otto’s Kids Club with membership packs, activations on game day, Facebook page etc.. Student intern staffing – training, scheduling and managing them on game day to lead promotions- t-shirt tosses, contestant selection etc.
Other duties as assigned.

Requirements

Knowledgeable in design and video creation software – Photoshop, Premiere, etc.
Organization, Communication, Commitment.
Knowledgeable in Microsoft Excel, PowerPoint to build scripts and rundowns.

Preferred

4-year degree preferred.
Sport marketing game day experience preferred.