Own and execute a multi-channel paid media program from vision to performance, including team leadership, testing, automation, measurement, and cross-functional partnerships.

Lead multi-year vision and quarterly roadmaps
Drive performance, testing, and attribution frameworks across platforms

Job Description

Responsibilities

Define and own the multi-year vision and quarterly roadmap for paid search and paid social across all key platforms (Google, Bing, Meta, TikTok, LinkedIn, Reddit, etc.)
Set and manage budget allocation across channels, campaigns, and audiences to maximize ROI and align with broader business goals
Lead, mentor, and grow a team of channel managers, analysts, and specialists
Drive day-to-day campaign performance: creative testing, audience strategy, bid management, landing page experimentation, and budget pacing
Build a culture of relentless testing — hypothesis-driven experimentation, clean read-outs, and rapid iteration
Identify and deploy automation opportunities (smart bidding, dynamic creative, feed management, scripts/APIs) to scale efficiently
analyze and build segmentations & audiences in and outside of the ad platforms to inform and make decisions on Revenue, Profit, and Quality of the leads.
Lead building a lead scoring system to maximize Revenue, Profit, and Quality across campaigns. This includes leading cross sell strategy and utilizing multitouch and LTV models to the maximum potential
Implement and manage advanced attribution models to understand the full-funnel impact of performance spend
Partner with Data Science to refine LTV/CAC calculations, build and maintain incrementality testing programs, and use deep-funnel signals to inform bidding strategies

Requirements

Minimum of ten (10) years of paid marketing experience, inclusive of 4 years leading teams at the Director level or above
Bachelor’s degree in a related field or equivalent experience required.
Demonstrated track record of scaling paid search and paid social programs at meaningful budget levels (eight-figure annual spend or more)
Deep technical fluency with major ad platforms and analytics tools
Strong command of attribution methodology — MMM, MTA, incrementality testing — and the trade-offs between them
Comfort partnering with Data Science on statistical concepts: causal inference, geo-experiments, holdout design
Experience driving automation through APIs, scripts, or third-party tools
Excellent communicator who can translate complex measurement concepts for executives and align cross-functional partners
Bias for action, strong commercial instincts, and intellectual honesty about what's working and what isn't

Preferred

Background in a variety of lead gen marketplaces
Experience in financial services categories, particularly insurance

Benefits

Competitive benefits including paid vacation time, medical, tuition reimbursement, and training

American Marketing Association - Northeast Ohio Chapter

The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. The American Marketing Association Northeast Ohio Chapter (AMA NEO) is the premier association for marketing executives and professionals in the Cleveland/Akron/Canton area. We have nearly 200 members and are the sixth oldest AMA chapter in the country (formed in 1934).

Founded in 1934

Independence, Ohio, USA

1 employees (1 in marketing)

www.amaneo.org

Traffic Signals

Monthly Visitors

1.7K

Traffic Source Mix

33.9%

Direct

41.9%

Referral

12.7%

Social

9.5%

Paid

Headcount Trend

Current headcount: ~1

Marketing Team

Marketing Team Size

1 (100% of company)

Marketing Roles Posted (Last 30 Days)

Responsibilities

Define and own the multi-year vision and quarterly roadmap for paid search and paid social across all key platforms (Google, Bing, Meta, TikTok, LinkedIn, Reddit, etc.)
Set and manage budget allocation across channels, campaigns, and audiences to maximize ROI and align with broader business goals
Lead, mentor, and grow a team of channel managers, analysts, and specialists
Drive day-to-day campaign performance: creative testing, audience strategy, bid management, landing page experimentation, and budget pacing
Build a culture of relentless testing — hypothesis-driven experimentation, clean read-outs, and rapid iteration
Identify and deploy automation opportunities (smart bidding, dynamic creative, feed management, scripts/APIs) to scale efficiently
analyze and build segmentations & audiences in and outside of the ad platforms to inform and make decisions on Revenue, Profit, and Quality of the leads.
Lead building a lead scoring system to maximize Revenue, Profit, and Quality across campaigns. This includes leading cross sell strategy and utilizing multitouch and LTV models to the maximum potential
Implement and manage advanced attribution models to understand the full-funnel impact of performance spend
Partner with Data Science to refine LTV/CAC calculations, build and maintain incrementality testing programs, and use deep-funnel signals to inform bidding strategies

Requirements

Minimum of ten (10) years of paid marketing experience, inclusive of 4 years leading teams at the Director level or above
Bachelor’s degree in a related field or equivalent experience required.
Demonstrated track record of scaling paid search and paid social programs at meaningful budget levels (eight-figure annual spend or more)
Deep technical fluency with major ad platforms and analytics tools
Strong command of attribution methodology — MMM, MTA, incrementality testing — and the trade-offs between them
Comfort partnering with Data Science on statistical concepts: causal inference, geo-experiments, holdout design
Experience driving automation through APIs, scripts, or third-party tools
Excellent communicator who can translate complex measurement concepts for executives and align cross-functional partners
Bias for action, strong commercial instincts, and intellectual honesty about what's working and what isn't

Preferred

Background in a variety of lead gen marketplaces
Experience in financial services categories, particularly insurance

Benefits

Competitive benefits including paid vacation time, medical, tuition reimbursement, and training