Own end-to-end UT and UTme! product marketing programs for the US, guiding cross-functional campaigns, asset creation, agency collaboration, events, and team development within Lifewear storytelling.

Lead planning, asset development, and in-store activation across campaigns.
Drive cross-functional collaboration with Global Marketing and internal teams to optimize messaging and outcomes.

Job Description

Responsibilities

Develop and execute UT and UTme! product marketing strategies and plans on an annual/seasonal basis
Collaborate with Global Marketing to provide input on creative briefs for seasonal product campaign development
Provide direction and guidance on product shoot list and in-store asset creation
Lead product/project planning and execution in collaboration with other departments
Establish understanding of Uniqlo Lifewear with breakthrough communication that elevates the brand and supports the key brand attributes through product marketing communication.
Ensure optimized product marketing communication for the US consumer for all product marketing materials
Manage agency relationships and conduct briefings for marketing plan development and execution.
Plan and execute in-store and in-market product marketing events
Conduct business analyses and post marketing campaign reviews
Support the training and development of junior and new marketing team members

Requirements

Education: Bachelor’s Degree required
Minimum 3 years’ experience working in the marketing/communications field
Experience in working for product marketing/communications (preferred)
Experience with retail and consumer marketing (preferred)
Pasion for Art, manga, music, games, movies (preferred)
Great deep thinker to find opportunities by thinking brand and product values and customer’s insight
Skilled at managing projects - resources, assets, budget, information and timeline
Excellent verbal and written communication skills, technical skills & business acumen
Ability to communicate and interface well across all levels of the organization
Detail oriented, self-starter with a high level of accuracy

Preferred

Experience in working for product marketing/communications (preferred)
Experience with retail and consumer marketing (preferred)
Pasion for Art, manga, music, games, movies (preferred)

UNIQLO

About UNIQLO LifeWearApparel that comes from the Japanese values of simplicity, quality, and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.About UNIQLO and Fast RetailingUNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 2.77 trillion yen for the 2023 fiscal year ending August 31, 2023 (US $18.92 billion, calculated in yen using the end of August 2023 rate of $1 = 146.2 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer. UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,400 UNIQLO stores across the world, including Japan, Asia, Europe, and North America. The total number of stores across Fast Retailing's brands is now close to 3,600.

Founded in 1984

JPN

17K employees (1,660 in marketing)

www.fastretailing.com/employment/en