3 months ago
Copywriter
Organics Ocean, Rain Media
USA (Remote)Full time$65K/yr – $75K/yr
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Copywriter
USA (Remote)
$65K/yr – $75K/yrMid Level5+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive direct-response copy across landing pages, ads, and emails for a premium DTC supplement brand.
- Own end-to-end copy from concept to publication across landing pages, ads, and emails.
- 5+ years in direct-response copywriting for DTC eCommerce or supplements.
- Collaborate with growth, CRO, and creative teams to optimize performance.
Job Description
Responsibilities
- Write persuasive, high-converting copy for landing pages, advertorials, and product pages that drive measurable sales.
- Craft direct-response copy for Meta, TikTok, YouTube, and email campaigns in collaboration with the Creative and Growth teams.
- Translate complex supplement benefits into clear, compliant, emotionally compelling copy.
- Develop and document the brand voice across all channels for consistency and compliance.
- Partner with media buyers, CRO specialists, and creative strategists to test, analyze, and optimize copy based on performance metrics.
- Collaborate with designers, editors, and project managers to ensure creative cohesion between visuals and messaging.
- Participate in brainstorming sessions to develop hooks, headlines, and angles based on audience insights and data trends.
- Review performance data (CTR, CVR, RPV) to identify opportunities to improve copy and conversion.
- Run structured copy tests across channels, iterating on winning hooks and headlines.
- Collaborate with the CRO lead to refine upsells, cross-sells, and post-purchase messaging.
Requirements
- 5+ of experience in direct-response copywriting in DTC eCommerce or supplements/health industry
- 5+ years of long-form director response experience (VSLs, landing page, FB/Google full ad experience and examples within the supplement, skincare or CPG space.
- Ability to travel occasionally to the Arizona home office; preference given to candidates based on AZ residency.
- Proven ability to craft compliant, persuasive copy that drives measurable revenue
- Strong understanding of conversion psychology, funnel strategy, and user intent
- Hands-on experience writing copy for: Landing pages, advertorials, and product pages
- Paid ads (Meta, TikTok, YouTube)
- Email and SMS campaigns
- Experience collaborating with growth teams, CRO specialists, and creative strategists
- Familiarity with tools such as Figma and ClickUp
Preferred
- Prior experience writing in regulated industries (supplements, skincare, finance, or health)
- Understanding of CRO frameworks and advertorial funnels
Benefits
- Healthcare, dental, vision
Traffic Signals
Monthly Visitors
551.9K
Monthly Google Ads Budget
$49
Traffic Source Mix
Search
9.4%
Direct
52.8%
Referral
27.3%
Social
8.3%
Paid
1.9%
Headcount Trend
Current headcount: ~20
Marketing Team
Marketing Team Size
3 (15% of company)
Marketing Roles Posted (Last 30 Days)
1
