Own and evolve Instagram's brand design system across identity, product surfaces, and marketing, leading cross-functional brand strategy from definition to delivery while mentoring designers.

Lead design system development, scalable identity platforms, and component libraries
Partner with product, marketing, and engineering to translate goals into high-craft solutions
Guide and mentor designers, driving brand coherence and design excellence

Job Description

Responsibilities

Define and evolve Instagram's brand design system — typography, color, grid, layout, and visual language — ensuring coherence across product surfaces, marketing, and physical touchpoints
Concept, design, and deliver brand experiences across digital and in-product applications
Develop and maintain scalable identity platforms, templates, and Figma component libraries that enable consistent brand expression across teams
Partner with product design, marketing, and engineering to translate business goals and brand narratives into high-craft design solutions
Lead complex, ambiguous design projects from strategy through execution — scoping work, managing timelines, and delivering independently
Present design strategy to cross-functional leadership, clearly articulating the rationale and influencing brand decisions at the organizational level
Provide creative direction and mentorship to designers across the organization, championing design excellence and raising the quality bar
Proactively identify systemic design challenges and develop scalable solutions that improve clarity, accessibility, and brand cohesion
Be a hands-on designer, contributing directly to projects and modeling high-quality design thinking and execution for the team

Requirements

Demonstrated ability to lead cross-functional design initiatives and influence creative direction at an organizational level
A portfolio demonstrating expertise in visual identity systems, typographic design, layout, and multi-format brand applications
Experience defining and scaling design systems across large organizations with multiple product surfaces and brand touchpoints
Experience presenting design strategy to cross-functional leadership and articulating design rationale to align diverse stakeholders
Experience collaborating with engineering teams to implement brand systems in product
Expert proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign)
8+ years of experience in brand design, identity design, or communication design, with a focus on design systems and multi-channel execution

Preferred

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy review)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Knowledge of UX/UI design principles and how brand systems integrate with product design patterns
Motion design experience (After Effects, Cinema 4D) for extending brand systems into motion
Experience with creative coding, prototyping, or AI-assisted design workflows
Experience designing for global audiences across multiple languages and cultural contexts

Instagram

4.3 Glassdoor

More than one billion people around the world use Instagram, and we’re proud to be bringing them closer to the people and things they love. Instagram inspires people to see the world differently, discover new interests, and express themselves.Since launching in 2010, our community has grown at a rapid pace. Our teams are growing fast, too, and we’re looking for talent across engineering, product management, design, research, analytics, technical program management, operations, and more. In addition to our headquarters in Menlo Park, we have thriving offices in New York City and San Francisco where teams are doing impactful work every day.

Founded in 2010

46K employees (27,233 in marketing)

www.instagram.com

100% recommend to a friend

Traffic Signals

Monthly Visitors

6.8B

Monthly Google Ads Budget

$3.1M

Traffic Source Mix

26.4%

Direct

67.9%

Referral

4.1%

Social

1.3%

Paid

0.1%

Headcount Trend

Current headcount: ~45.8K

Marketing Team

Marketing Team Size

23,213 (50% of company)

Marketing Roles Posted (Last 30 Days)

Marketing jobs

Brand Designer, Foundations - Instagram Brand Studio

Brand Designer, Strategic Initiatives - Instagram Brand Studio

Lead, Product Content Engineering

Global Head of Marketing, Instagram-Creators-Threads

Product Content Engineer

All marketing roles in the US

All marketing roles in the US

Brand Designer, Foundations - Instagram Brand Studio

Brand Designer, Strategic Initiatives - Instagram Brand Studio

Lead, Product Content Engineering

Global Head of Marketing, Instagram-Creators-Threads

Product Content Engineer

Brand Designer, Foundations - Instagram Brand Studio

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Instagram

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

All marketing roles in the US

Brand Designer, Foundations - Instagram Brand Studio

Brand Designer, Strategic Initiatives - Instagram Brand Studio

Lead, Product Content Engineering

Global Head of Marketing, Instagram-Creators-Threads

Product Content Engineer

Brand Designer, Foundations - Instagram Brand Studio

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Instagram

Traffic Signals

Headcount Trend

Marketing Team

Recent News