3 months ago
Donor Communications Manager
Billy Graham Evangelistic Association
Asheville, NC (On-site)Full time
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Donor Communications Manager
Asheville, NC (On-site)
Salary Not AvailableMid Level5+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive BRB donor communications through direct mail plans, multi-channel campaigns, and donor segmentation for BGEA.
- Own BRB direct mail plan and campaign scheduling.
- Must-have: Associate degree and 5 years in fundraising/communications.
- Collaborate with BGEA teams to align calendars, approvals, and creative needs.
Job Description
Responsibilities
- Own BRB direct mail plan and campaign scheduling.
- Oversee creation of all print materials including annual donor report, brochures and rack cards, and solicitation materials.
- Engage regularly with BGEA Director, Communications and BGEA Project Lead assigned to BRB to brief on plans, calendars, and creative needs requiring BGEA approval or assistance.
- Annual conceptualization and drafting of a minimum of 4 multi-media fundraising campaigns per year, (Spring, Summer, Fall, Christmas) including coordination of direct mailed solicitations, emails, social media and other
- Lead and manage data segmentation and communication efforts within campaigns and outside of campaigns to best communicate with the individual donor and maximize ROI
- Create and execute specific communications strategy for monthly Hope Heroes and Mid-Level Donors (giving between $500 & $1,999)
- Ensure Relationship Associates have timely and relevant listener impact stories that are packaged in a way that are easy to share with donors
- Collaborate with the Engagement & Outreach Manager to create and execute a “new listener/new name” acquisition and communication strategy utilizing public events and digital channels and grow new listeners into donors
- Work with the BRB Digital and Social Media Content Specialist to create and maintain a donor ministries micro-site of the website
- Coordinate with BGEA Project Lead to ensure print projects are completed with excellence in a timely manner
Requirements
- Associate-level degree in business or related field
- 5 years’ experience in fundraising and/or communications
- Ability to implement The Light FM’s philosophy for the radio broadcast regardless of own opinions with a willingness to share personal testimony and to convey Christian viewpoints consistent with the ministry’s Mission Statement and Statement of Faith
- Ability to convey complex ideas in simple, direct language
- Ability to properly represent The Light FM in public settings in performance and appearance
- Exceptional written and interpersonal communication skills
- Ability to effectively communicate with people of all backgrounds and interest levels
- Ability to use spreadsheet, and database software
- Ability to work independently and make decisions as appropriate
Preferred
Benefits
- Medical, prescription, dental and vision insurance
- Flexible Spending Account (FSA)
- Long term and short term disability insurance
- Term Life insurance
- 401(k) retirement savings plan
- 10 paid holidays, including 1 floating holiday
- Minimum 12 days of vacation
- 10 sick days
Billy Graham Evangelistic Association
Founded by Billy Graham in 1950, BGEA exists to proclaim the Gospel of Jesus Christ by every effective means and to equip the church and others to do the same.
Traffic Signals
Monthly Visitors
1.3M
Monthly Google Ads Budget
$89.9K
Traffic Source Mix
Search
37.2%
Direct
57.2%
Referral
3.6%
Social
1.4%
Paid
0.4%
Headcount Trend
Current headcount: ~882
Marketing Team
Marketing Team Size
69 (8% of company)