2 days ago
CRM Campaign Coordinator
Shell
Houston, TX (Hybrid)Full time$103K/yr – $155K/yr
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CRM Campaign Coordinator
Houston, TX (Hybrid)
$103K/yr – $155K/yrMid Level3+ years expFull time
Posted 2 days ago
Job Summary
Own CRM and Digital Engagement campaigns across email, app, SMS, and push; manage briefs, timelines, QA, and post-campaign analytics to drive continuous improvement.
- Own and optimize customer journeys across touchpoints
- Collaborate with SMEs and Product Owners to ensure accurate messaging
- Support A/B testing and data-driven enhancements
Job Description
Responsibilities
- Execute CRM and Digital Engagement strategy through campaign delivery across owned channels (email, app, SMS, push notifications)
- Managing campaign briefs to ensure clarity, consistency, and alignment with objectives and messaging standards
- Work with legal to make sure campaign terms and conditions are accurate and compliant with relevant regulations
- Manage customer journeys to provide a seamless and engaging experience across touchpoints
- Work with SMEs (Subject Matter Experts) and Product Owners to ensure messaging is accurate, relevant, and consistent
- Coordinate campaign timelines, asset delivery, and approvals to ensure on-time execution
- Conduct quality assurance checks on campaign content, targeting, and technical functionality
- Maintain and update campaign calendars and documentation to track progress and performance
- Support with post-campaign reporting, metrics, and supporting continuous improvement efforts
- Support A/B testing and the implementation of enhancements based on performance data
Requirements
- Must have legal authorization to work in the US on a full-time basis for anyone other than current employer
- Bachelor’s Degree
- At least 3 or more years of experience in CRM
- Understanding of CRM best practices and customer lifecycle marketing
- Familiarity with Braze CRM platforms and tools is preferred
- A good overall understanding of the Mobility & Convenience business is an advantage
Preferred
- Familiarity with Braze CRM platforms and tools is preferred
- A good overall understanding of the Mobility & Convenience business is an advantage
Benefits
- insurance coverage options include medical, dental, vision coverage, life Insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs.
- Employees also participate in a company pension plan and a 401(k) plan.
- Paid leave includes up to 6 weeks of paid vacation time, up to 11 paid holidays, and parental leave offering 16 weeks of paid leave for birthing parents, and 8 weeks of paid leave for non-birthing parents.
- Additionally, employees are eligible for short-term disability leave for up to 26 weeks at 100% or 50% of base pay as well as Long-Term Disability insurance.
- Shell also offers other compensation such financial reimbursement for adoption, wellness, education, and personal learning expenses, and some roles are eligible for discretionary long-term incentives.
- For interns, eligible benefits include medical, dental, and vision coverage, life insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs; participation in a 401(k) plan; and paid leave for up to 11 paid holidays.
- Additional information on Shell’s US benefit programs can be found at https://www.shell.us/careers/about-careers-at-shell/rewards-and-benefits.html
Shell
Shell is a global group of energy and petrochemical companies, employing 96,000 people across 70+ countries. We serve around 1 million commercial and industrial customers, and around 33 million customers daily at our Shell-branded retail service stations.Our purpose is to power progress together by working with each other, our customers and our partners. #PoweringProgress
Salaries
Posted range
$103K/yr – $155K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
4,464 (2% of company)
Median Tenure
11.8 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$750.4M
Last Raise
$400K
Grant, 1 years ago
Funding History
- Nov 2024Grant • $400K
- Oct 2021Post IPO Equity • $750M
Traffic Signals
Monthly Visitors
3.1M
Monthly Google Ads Budget
$23.3K
Traffic Source Mix
Search
44.9%
Direct
44.6%
Referral
8.9%
Social
0.7%
Paid
0.9%
Headcount Trend
Current headcount: ~182.5K