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Marketing jobs

6 marketing jobs

8 days ago

Social Media Performance Specialist

Pinckney Hugo Group

Syracuse, NY (Hybrid)Full time$65K/yr – $75K/yr

8 days ago

Social Media Performance Specialist

Pinckney Hugo Group, LLC

New York, USA (Hybrid)Full time$65K/yr – $75K/yr

2 months ago

Senior Digital Media Strategist

Pinckney Hugo Group

Syracuse, NY (Hybrid)Full time$75K/yr – $85K/yr

2 months ago

Digital Media Buyer

Pinckney Hugo Group

Syracuse, NY (Hybrid)Full time$65K/yr – $75K/yr

6 months ago

Buyer, Retail Media Network

Pinckney Hugo Group

Syracuse, NY (Hybrid)Full time$65K/yr – $80K/yr

6 months ago

Senior Buyer, Retail Media Network

Pinckney Hugo Group

Syracuse, NY (Hybrid)Full time$85K/yr – $105K/yr

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6 jobs

Social Media Performance Specialist

Pinckney Hugo Group

Syracuse, NY (Hybrid)

$65K/yr - $75K/yrAgencyFull-timeMid level3+ years exp.

8 days ago

Social Media Performance Specialist

Pinckney Hugo Group, LLC

New York, USA (Hybrid)

$65K/yr - $75K/yrAgencyFull-timeMid level3+ years exp.

8 days ago

Senior Digital Media Strategist

Pinckney Hugo Group

Syracuse, NY (Hybrid)

$75K/yr - $85K/yrAgencyFull-timeSenior level5+ years exp.

2 months ago

Digital Media Buyer

Pinckney Hugo Group

Syracuse, NY (Hybrid)

$65K/yr - $75K/yrAgencyFull-timeMid level2+ years exp.

2 months ago

Buyer, Retail Media Network

Pinckney Hugo Group

Syracuse, NY (Hybrid)

$65K/yr - $80K/yrAgencyFull-timeMid level3+ years exp.

6 months ago

Senior Buyer, Retail Media Network

Pinckney Hugo Group

Syracuse, NY (Hybrid)

$85K/yr - $105K/yrAgencyFull-timeSenior level6+ years exp.

6 months ago

Pinckney Hugo Group

Social Media Performance Specialist

Syracuse, NY (Hybrid)

$65K/yr – $75K/yrMid Level3+ years expFull time

Posted 8 days ago

Job Summary

Own the paid social amplification program across multiple platforms, guiding strategy, optimization, and reporting to improve performance and inform content planning.

Lead day-to-day paid amplification across Meta, TikTok, LinkedIn, Pinterest and more
Translate performance insights into actionable recommendations for future content and campaigns
Collaborate with social strategists, designers, creators and broader media teams to optimize budgets and outcomes

Job Description

Responsibilities

Manage the day-to-day paid amplification of organic social content across platforms including Meta, TikTok, LinkedIn, Pinterest and others as appropriate.
Evaluate content and recommend which posts should receive paid support based on client goals, content performance and available budget.
Set up and manage boosted posts and paid social campaigns, including objectives, audiences, placements, budgets and flighting.
Manage and pace amplification budgets across multiple clients and campaigns.
Proactively shift investment based on performance and opportunity.
Establish the appropriate KPIs for campaigns and individual content based on their objectives, including reach, engagement, video views, traffic, conversions and other relevant metrics.
Monitor performance and continually optimize budgets, audiences, placements and creative.
Develop testing approaches across creative, messaging, formats, audiences and investment levels.
Identify trends and opportunities that can improve performance over time.
Develop clear, concise performance reporting for internal teams and clients.

Requirements

3+ years of hands-on paid social or social media advertising experience.
Strong working knowledge of Meta Ads Manager; experience with TikTok, LinkedIn, Pinterest and other social advertising platforms is a plus.
Experience managing and pacing paid social budgets.
Strong understanding of social media KPIs and how they connect to different campaign objectives.
Experience building and evaluating social audiences and targeting strategies.
Ability to analyze performance data and turn it into clear, actionable insights.
Strong understanding of social creative and what makes content perform.
Comfortable managing multiple clients, campaigns and budgets simultaneously.
Highly organized, detail-oriented and proactive.
Able to communicate performance and recommendations clearly to both social experts and people who don't live in Ads Manager every day.

Benefits

Hybrid work – split your week between working in our office or at home
Generous PTO policy, including flex time
Paid parental leave
Medical, vision, dental benefits
Resources for savings and investments such as our 401(k) plan with company match
Company-sponsored events and swag
Dog friendly work environment
Opportunities to learn, develop, network, and connect

Pinckney Hugo Group

3.8 Glassdoor

Pinckney Hugo Group is a full-service integrated marketing communications firm providing strategic solutions for clients in a broad range of industries. The firm is a member of the American Association of Advertising Agencies (4A’s), a Google Premier Partner and a Facebook Business Partner. Pinckney Hugo Group was named one of the Best Companies to Work For in New York State four times and has been included on Inc. magazine’s list of the 5,000 fastest-growing private companies in America eight times. PHG services:Branding•Brand Development & Positioning•Brand Narratives & Storytelling•Brand Identity DesignContent, Communities & Communications•Public Relations & Media Relations•Internal Communications•Corporate Communications•Corporate & Sales Presentations•Social Marketing•Social Monitoring & Community Management•Infographics•Business ConsultingCustomer Engagement/Sales Enablement•Direct Marketing•Email Campaigns•Shopper Marketing•Loyalty Programs•Lead Generation ProgramsDigital•Websites, Microsites & Landing pages•Site Optimization•User Experience (UX) Design & Prototyping•UI Design•Apps & Online Tools•Augmented Reality•Virtual Reality•AI•SEO StrategiesExperiential Design•Customer Experience•Promotional Displays•Trade Shows•KiosksMarketing & Creative•Creative Concepting•Buyer’s Journey Development•Creative Copywriting•Advertising•Brand Activations ContentMedia•Google Advertising Platforms•Social Media Advertising•Lead Generation•Retargeting•Traditional Media•Media AuditingResearch & Insights•Google & Social Analytics•Industry & Peer Audits•Qualitative Research•Quantitative Research•Industry Resources•User/Personal DevelopmentVideo•Animation•Drone•Editing•3D Animation•Production & Filming•Script & Storyboard DevelopmentLearn more:•twitter.com/pinckneyhugo•facebook.com/pinckneyhugo•instagram.com/pinckneyhugo•youtube.com/pinckneyhugo

Founded in 2002

Syracuse, New York, USA

100 employees (59 in marketing)

www.pinckneyhugogroup.com

72% recommend to a friend

73% CEO approval

Salaries

Posted range

$65K/yr – $75K/yr

Taken straight from the job posting.

See all Pinckney Hugo Group salaries

Marketing Team

Marketing Team Size

30 (30% of company)

Median Career Experience

10 years

Median Tenure

9.9 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Anthony Santimaw

Marketing Production Manager

At the company for 12 years 4 months

Traffic Signals

Monthly Visitors

1.5K

Traffic Source Mix

25.8%

Direct

48.7%

Referral

12.4%

Social

11.7%

Paid

1.3%

Headcount Trend

Current headcount: ~100

Recent News

Company news: Hailey Lawless joins Pinckney Hugo Group

Jul 31, 2025 • Syracuse.com

Company news: Farrah Zalla joins Pinckney Hugo Group

Jul 8, 2025 • Syracuse.com

Company news: Mary Austin hired by Pinckney Hugo Group

Apr 2, 2025 • Syracuse.com

Links

www.pinckneyhugogroup.com

X (Twitter)

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Responsibilities

Manage the day-to-day paid amplification of organic social content across platforms including Meta, TikTok, LinkedIn, Pinterest and others as appropriate.
Evaluate content and recommend which posts should receive paid support based on client goals, content performance and available budget.
Set up and manage boosted posts and paid social campaigns, including objectives, audiences, placements, budgets and flighting.
Manage and pace amplification budgets across multiple clients and campaigns.
Proactively shift investment based on performance and opportunity.
Establish the appropriate KPIs for campaigns and individual content based on their objectives, including reach, engagement, video views, traffic, conversions and other relevant metrics.
Monitor performance and continually optimize budgets, audiences, placements and creative.
Develop testing approaches across creative, messaging, formats, audiences and investment levels.
Identify trends and opportunities that can improve performance over time.
Develop clear, concise performance reporting for internal teams and clients.

Requirements

3+ years of hands-on paid social or social media advertising experience.
Strong working knowledge of Meta Ads Manager; experience with TikTok, LinkedIn, Pinterest and other social advertising platforms is a plus.
Experience managing and pacing paid social budgets.
Strong understanding of social media KPIs and how they connect to different campaign objectives.
Experience building and evaluating social audiences and targeting strategies.
Ability to analyze performance data and turn it into clear, actionable insights.
Strong understanding of social creative and what makes content perform.
Comfortable managing multiple clients, campaigns and budgets simultaneously.
Highly organized, detail-oriented and proactive.
Able to communicate performance and recommendations clearly to both social experts and people who don't live in Ads Manager every day.

Benefits

Hybrid work – split your week between working in our office or at home
Generous PTO policy, including flex time
Paid parental leave
Medical, vision, dental benefits
Resources for savings and investments such as our 401(k) plan with company match
Company-sponsored events and swag
Dog friendly work environment
Opportunities to learn, develop, network, and connect