Lead the development and execution of omnichannel digital media strategies, collaborate with platform partners, and translate performance data into actionable insights across programmatic, social, and search channels.

Own cross-disciplinary media planning and client-facing presentations
Drive measurement, tagging, and strategic optimization with analytics and partners

Job Description

Responsibilities

Develop omnichannel digital media strategies and plans that align with client goals and objectives.
Build and deliver clear, compelling media plan presentations for both internal and client teams based on strategic media frameworks and clear, actionable KPIs.
Present and defend your strategic recommendations with confidence and clarity.
Collaborate with external platform partners and work directly in-platform to craft thoughtful, data-informed media recommendations.
Plan and execute across Programmatic, Social and Search Channels (including AI Search)
Collaborate with Awareness Media and Shopper Media Subject Matter Experts to develop integrated, omni channel recommendations and plans.
Partner with Media Buyers and Analysts to ensure flawless campaign setup, execution, and optimization.
Translate performance data into strategic insights and actionable recommendations.
Collaborate on tagging and measurement strategies to ensure accurate tracking and performance evaluation.
Communicate ongoing campaign results, optimizations, and learnings to internal and external stakeholders.

Requirements

5+ years of experience planning and buying digital media across a range of platforms
Hands-on experience buying within paid social, Google Ads and programmatic platforms (The Trade Desk, DV360)
Experience with Shopper Marketing and RMN activations a plus
Experience working with analytics, attribution and measurement tools
Bachelor’s degree from an accredited four-year institution (or equivalent professional experience)

Preferred

Certifications in Google Ads, Analytics, or Paid Social platforms preferred
Exposures to media planning tools including MRI/Simmons and Media Radar
Outstanding organizational skills
Strong detail management
Excellent written and verbal communications ability
Ability to work independently and as part of a team

Benefits

Hybrid work – split your week between working in our office or at home
Generous PTO policy, including flex time
Paid parental leave
Medical, vision, dental benefits
Resources for savings and investments such as our 401(k) plan with company match
Company-sponsored events and swag
Dog friendly work environment
Opportunities to learn, develop, network, and connect
Total compensation for this role is designed to be competitive with the market. The anticipated salary range for this Syracuse, NY-based position is $75,000 to $85,000 per year. The final offer will depend on the candidate's experience, skills, abilities, and geographic location, along with other business and organizational considerations. PHG also provides a comprehensive benefits package; for more information, please visit our website.

Pinckney Hugo Group

3.8 Glassdoor

Pinckney Hugo Group is a full-service integrated marketing communications firm providing strategic solutions for clients in a broad range of industries. The firm is a member of the American Association of Advertising Agencies (4A’s), a Google Premier Partner and a Facebook Business Partner. Pinckney Hugo Group was named one of the Best Companies to Work For in New York State four times and has been included on Inc. magazine’s list of the 5,000 fastest-growing private companies in America eight times. PHG services:Branding•Brand Development & Positioning•Brand Narratives & Storytelling•Brand Identity DesignContent, Communities & Communications•Public Relations & Media Relations•Internal Communications•Corporate Communications•Corporate & Sales Presentations•Social Marketing•Social Monitoring & Community Management•Infographics•Business ConsultingCustomer Engagement/Sales Enablement•Direct Marketing•Email Campaigns•Shopper Marketing•Loyalty Programs•Lead Generation ProgramsDigital•Websites, Microsites & Landing pages•Site Optimization•User Experience (UX) Design & Prototyping•UI Design•Apps & Online Tools•Augmented Reality•Virtual Reality•AI•SEO StrategiesExperiential Design•Customer Experience•Promotional Displays•Trade Shows•KiosksMarketing & Creative•Creative Concepting•Buyer’s Journey Development•Creative Copywriting•Advertising•Brand Activations ContentMedia•Google Advertising Platforms•Social Media Advertising•Lead Generation•Retargeting•Traditional Media•Media AuditingResearch & Insights•Google & Social Analytics•Industry & Peer Audits•Qualitative Research•Quantitative Research•Industry Resources•User/Personal DevelopmentVideo•Animation•Drone•Editing•3D Animation•Production & Filming•Script & Storyboard DevelopmentLearn more:•twitter.com/pinckneyhugo•facebook.com/pinckneyhugo•instagram.com/pinckneyhugo•youtube.com/pinckneyhugo

Founded in 2002

Syracuse, New York, USA

100 employees (59 in marketing)

www.pinckneyhugogroup.com

72% recommend to a friend

73% CEO approval

Traffic Signals

Monthly Visitors

1.5K

Traffic Source Mix

25.8%

Direct

48.7%

Referral

12.4%

Social

11.7%

Paid

1.3%

Headcount Trend

Current headcount: ~100

Marketing Team

Marketing Team Size

30 (30% of company)

Median Career Experience

10 years

Median Tenure

9.6 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Anthony Santimaw

Marketing Production Manager

At the company for 12 years 1 month

Recent News

Company news: Hailey Lawless joins Pinckney Hugo Group

Jul 31, 2025 • Syracuse.com

Company news: Farrah Zalla joins Pinckney Hugo Group

Jul 8, 2025 • Syracuse.com

Company news: Mary Austin hired by Pinckney Hugo Group

Apr 2, 2025 • Syracuse.com

Responsibilities

Develop omnichannel digital media strategies and plans that align with client goals and objectives.
Build and deliver clear, compelling media plan presentations for both internal and client teams based on strategic media frameworks and clear, actionable KPIs.
Present and defend your strategic recommendations with confidence and clarity.
Collaborate with external platform partners and work directly in-platform to craft thoughtful, data-informed media recommendations.
Plan and execute across Programmatic, Social and Search Channels (including AI Search)
Collaborate with Awareness Media and Shopper Media Subject Matter Experts to develop integrated, omni channel recommendations and plans.
Partner with Media Buyers and Analysts to ensure flawless campaign setup, execution, and optimization.
Translate performance data into strategic insights and actionable recommendations.
Collaborate on tagging and measurement strategies to ensure accurate tracking and performance evaluation.
Communicate ongoing campaign results, optimizations, and learnings to internal and external stakeholders.

Requirements

5+ years of experience planning and buying digital media across a range of platforms
Hands-on experience buying within paid social, Google Ads and programmatic platforms (The Trade Desk, DV360)
Experience with Shopper Marketing and RMN activations a plus
Experience working with analytics, attribution and measurement tools
Bachelor’s degree from an accredited four-year institution (or equivalent professional experience)

Preferred

Certifications in Google Ads, Analytics, or Paid Social platforms preferred
Exposures to media planning tools including MRI/Simmons and Media Radar
Outstanding organizational skills
Strong detail management
Excellent written and verbal communications ability
Ability to work independently and as part of a team

Benefits

Hybrid work – split your week between working in our office or at home
Generous PTO policy, including flex time
Paid parental leave
Medical, vision, dental benefits
Resources for savings and investments such as our 401(k) plan with company match
Company-sponsored events and swag
Dog friendly work environment
Opportunities to learn, develop, network, and connect
Total compensation for this role is designed to be competitive with the market. The anticipated salary range for this Syracuse, NY-based position is $75,000 to $85,000 per year. The final offer will depend on the candidate's experience, skills, abilities, and geographic location, along with other business and organizational considerations. PHG also provides a comprehensive benefits package; for more information, please visit our website.