Own bundled product messaging and GTM readiness for a multi-product platform, with a focus on a cohesive energy/smart home/security story and measurable launch outcomes.

Integrated product narrative: align bundled messaging to drive a single, clear offer instead of separate pitches.
Launch readiness: own go-to-market processes for new products, including positioning, enablement, channel briefs, and measurement.
Competitive & market intelligence: maintain a live view of positioning to inform product and channel decisions.

Job Description

Own bundled product messaging across energy, smart home, and security to drive a cohesive offer and conversion.

Integrated product narrative: align messaging across the bundle to avoid three separate pitches and improve customer clarity.
Launch readiness: own GTM processes for new products and features including positioning, enablement, channel briefs, and measurement.
Competitive & market intelligence: maintain a live view of positioning across energy and smart home to inform product and channel decisions.

Direct Energy Business

Direct Energy Business is part of a leading energy and energy-related services provider that is focused on helping customers make their businesses better. Through energy choice and a suite of innovative products and services, customers can buy less electricity and natural gas and better manage the impact of energy on their budget and operations.We serve approximately 240,000 businesses of all sizes and from all industries across North America. Visit directenergybusiness.com to learn more about how we can help your business navigate the energy opportunities in your area.

Founded in 1986

USA

247 employees (7 in marketing)

business.directenergy.com